Diagnoses the 'disease' of materialism and prescribes its antidote, simple…
Escape from Affluenza
- Description
- Reviews
- Citation
- Cataloging
- Transcript
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This video shows audiences how to declare their independence from the epidemic of rampant consumerism and materialism ailing Americans and our environment by adopting the practices of simple living.
Like AFFLUENZA, this sequel uses expert commentary, thought-provoking vignettes and humor to show how people can reduce their consumption and simplify their lives.
With stories of real people from Seattle to the Netherlands who have altered their lifestyles and re-discovered the joy of living, ESCAPE FROM AFFLUENZA offers the antidote to debt, stress, time-pressure and possession-overload.
'This video...brings thoughtfulness and humor, down-to-earth practicality and visionary hopes to the work of recovery. If you are in the early stages of wanting to live differently, watch ESCAPE FROM AFFLUENZA. You'll find you have company, and you'll have an idea what to do next.' Earthlight
'It is notable that both films are upbeat (even while introducing lots of worrisome information) because of their light touch, and the way they introduce us to lots of people who are making many changes in their lives. They avoid a grim this-is-the-only-way-to-live legalism.' Quaker Life
'ESCAPE FROM AFFLUENZA is...easily recommended.' Video Librarian
Citation
Main credits
De Graaf, John (film producer)
De Graaf, John (editor of moving image work)
De Graaf, John (screenwriter)
Boe, Vivia (film producer)
Boe, Vivia (screenwriter)
Urbanska, Wanda (host)
Other credits
Photography, Greg Davis [and 10 others]; music, Sheila M. Espinoza, ASCAP, Michael Bade, BMI.
Distributor subjects
American Studies; Communications; Consumer Economics; Consumerism; Economics; Environment; Environmental Ethics; Home Economics; Local Economies; Marketing; Marketing and Advertising; Media Literacy; Simple Living; Sociology; Sustainability; Voluntary SimplicityKeywords
WEBVTT
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Funding for \"Escape from
Affluenza, was provided by
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the Corporation for Public Broadcasting,
the Summit Charitable Foundation,
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the Merck Family Fund and
the Pew Charitable Trusts.
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[music]
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We interrupt this program
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to bring you a special news bulletin. This is Roberto
Dinero with a shocking development to report.
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Those are the Jones\', the American family we\'ve
all been trying to keep up with for years.
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But as you can see by the white flag,
they are surrendering. We\'ve had it,
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we\'re exhausted, we never see each other
anymore and we have so much debt,
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it\'s just not worth it. So please
stop trying to keep up with us.
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So what\'s next? We\'re just gonna
try living better on less.
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And there you have it,
the Jones\' surrender.
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I\'m Wanda Urbanska,
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about 10 years ago my husband, Frank
Levering and I decided to call a halt
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to keeping up with the Jones\'. The cost was
too high. The long hours we had to work
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to pay for it all, maybe hardly ever saw
each other. We were successful writers,
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but we weren\'t happy. At the suggestion of
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Frank\'s elderly parents, we moved here to the
Blue Ridge Mountains to take over the orchard
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that had been in their family for generations. It was
a big gamble because the orchard was deep in debt,
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making it profitable again, meant we
had to learn frugality in a hurry.
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[music]
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It wasn\'t always easy, but
we found living simply
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to be full of rewards. Time was the
biggest, time for family, friends,
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community affairs, and good conversation.
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Farm work is hard but seasonal.
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We still had time to write, and we wrote a book
called \"Simple Living\" about our experiences.
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The response we got told
us we weren\'t alone.
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In 10 years since Frank and I left
the fast lane for a simpler life,
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we met many other people who were finding ways to
live better on less. You\'ll meet some of them too,
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a little later in this program.
But first, some history.
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Four out of five experts say millions
of Americans have fallen victim
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to a debilitating disease called Affluenza. Oh,
my God. Symptoms include swollen expectation,
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shopping fever, chronic stress, fractured
families, festering social scars,
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and resource exhaustion. Affluenza is a painful
addiction to the relentless pursuit of more.
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And if not treated, it will
lead to perpetual discontent.
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Experts believe Affluenza will become a household
word as the epidemic continues to spread.
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[sil.]
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Survey show that most Americans regardless of income,
think they\'d find happiness if they only had
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twice as much money as they do now, but
they also show we\'re no happier now
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than we were 40 years ago, when we only
had half as much or less. People feel sad
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and what do they do? They go to a mall
and they shop. And they buy a boom box
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and it makes them feel better but it makes them feel better for about
a week and after that they\'re still sad and they have the boom box
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sitting on the shelf or something.
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Hard Rock Café, Las Vegas.
You were in Las Vegas?
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Right and I bought a T-shirt and as you can
see, I haven\'t even taken out of the bag.
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People usually lose their shirts in Las Vegas… At a public
forum in Chicago, 40 people have been brought together
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by an organization called The Center for New
American Dream, to discuss their buying habits.
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They were randomly chosen by a polling
firm to represent the regions diversity.
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All were asked to bring one item they
purchased but didn\'t really need.
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This is the incredible food dehydrator, isn\'t
it? Yes, it is. It\'s quite a little item.
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Well, tell us how you happen to acquire it.
It was on TV, credit card 800 number and UPS
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and I\'m in business. Well,
no, they\'re in business.
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Yes, they are and that was it. And then the thing
was, I think I spent more time cleaning it
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than I actually did using it. So you didn\'t get up of a given
morning and say, \"You know, honey, we really need a dehydrator.\"
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No, but I do this all the time. My wife
and I do it. We have… Our whole kitchen\'s
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filled with things. It sounds like we can
have your whole kitchen on the table here.
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In my garage too, I\'ve got everything. You know,
everything, yeah. You know, we just buy everything we can.
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Soon most of these products are
likely to end up in a land fill.
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When I first started working here,
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I was really amazed at the amount
of material that people threw away.
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A lot of things, I thought could be
salvaged and reused. Take it carpeting,
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sofas, chairs, tables, and over
here there\'s a lawn mower,
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a computer monitor, kitchen
sinks and whatever.
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This in a city, Seattle, with one of the highest rates
of recycling in America. Even here, the piles of stuff
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simply throw away, keep growing.
Recycling has been
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a real successful product, but it\'s
partial. We don\'t want to lean
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that far on it because really the big success story
would be preventing the waste in the first place.
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Just how much does
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a typical middle class American consume. In
1990, Sid Quarrier tried to figure that out,
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by adding up everything his family
had used in the previous 20 years.
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Seriously, M&M\'s almost every day. Did you
figure that in? Three packs of M&M\'s per week
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is 3,000 bags M&M\'s.
Two pounds of beef a week,
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that\'s 4,000 pounds… Quarrier shared
his calculation with Allan Williams,
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a colleague at the Connecticut Department of Environmental
Protection. Six radios, one VCR, three alarm clocks,
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two stereo systems, 700 batteries,
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3.5 tons newspaper, 10,000 gallons
of heating oil, three televisions.
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It just goes on and on. As they examined the
resources required by Sid\'s middle class life style,
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he and Allen were astonished.
And what frightened me is that,
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both Sid and I consider ourselves environmentalists,
and that we were using these resources,
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what about the rest of the world?
What about the rest of America?
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Some scientist up in Canada recently figured
out that, to support all the world\'s people
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at the North American level of
consumption, we\'d need four planets,
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in other words, that we\'re three planets
short. In the name of convenience,
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we\'ve gone from designing products so that they
could be repaired to our reliance on throwaways.
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25 years ago, the large bulk of footwear
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was resalable or repairable. Everybody had
their footwear repaired, it was automatic.
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And now things just don\'t get repaired
anymore. Its a little corner shoe repair shop,
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the one in two man shops that everybody used
to go to, they\'re actually disappearing.
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People just have gotten used to throwing
footwear away. And a lot of other things.
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Despite recycling, the average American
throws away a ton of solid waste each year.
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And for every ton that ends up in the land
fill, another 20 tons were originally used up
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to produce it. Everything
that we buy or use
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in our daily life has an ecological wake that
ripples out across of the ecosystems of the planet.
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I start my day with a cup of coffee.
That coffee started as a hundred beans
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growing on a tree in Columbia, in an area
that was once cloaked with cloud forests,
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a kind of tropical forest, it\'s now among the
most endangered types of tropical ecosystems.
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The beans were picked by a worker who made about a
dollar a day, they were shipped upon a freighter
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made of steel from Japan,
out of Iron from Australia,
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filled with diesel from Venezuela. Then the beans
were unloaded in New Orleans, where they were roasted
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over flames of natural gas piped in from
Oklahoma. The beans were then loaded
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in a Four Ply bag of three types of plastic resonant,
aluminum foil from the Columbia river system
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in Washington State, they were shipped
across the country on 18 wheeler,
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brought home from a grocery store in a brown paper
bag made of Douglas fir trees from Austin, Oregon.
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They were ground in my kitchen in a grinder made
in Taiwan, with parts from six other countries.
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Then they were brewed in a coffeemaker
that was made originally in Germany,
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other parts from a bunch of other countries, the
water came from the slopes of the Cascade Mountains,
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and the electricity came from a dam on the
Columbia River. Then I enjoyed my cup of coffee.
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[sil.]
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Over the past 10 years,
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Frank and I have thought a lot about how much we use. We
try to live by the three R\'s, Reduce, Reuse, and Recycle.
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I still wonder sometimes
though at how much we consume.
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I haven\'t tried to add it all up though like Sid
Quarrier did, maybe it\'s because I\'m afraid
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I\'d be as shocked as he was. But for Jean and
Dick Roy, the numbers would look very different.
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At some point things do have to level off
if we were to live in a sustainable basis.
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Hi, Cathy, this is Dick.
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The office Dick Roy works in isn\'t nearly as spacious as his old
one and his salary doesn\'t come close to what he once earned.
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In fact, he\'s now paid nothing at all.
Dick is the Founder and Director of
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the Northwest Earth Institute in
Portland, Oregon. Our goal was to be
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a resource for people and allow them to adopt
habits and values that would be more earth friendly
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and more sustainable. Dick Roy has always
been a leader, officer in the Navy,
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top of the class in Law School, and then
top of the city, a corporate attorney
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whose office looked out on all of Portland. He could
have lived in luxury, but the women he married
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wouldn\'t have it that way. I didn\'t want to
live in a way that would harm the earth.
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Jean started with kind of live style oriented
toward frugality and I kind of came out
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philosophically you might say. So
despite their substantial income,
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the Roy\'s lived simply, dressing their
children in second hand cloths, going camping
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and backpacking on their vacations,
using a clothesline instead of a dryer.
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Their neighbors thought them a little strange but…
A lot of our friends have taken on our values.
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I\'ve noticed that through the years. I did feel different
at times. You know, my friends would tease me.
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They would tease me about having a old used
bicycle, but I just had to accept that and…
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What Jean wouldn\'t accept were the long hours
that corporate attorneys usually put in.
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She insisted that Dick be home for
dinner and make time for his family.
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As a lawyer, I always had some of the lowest
globule hours in our firm, and so by choice
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I simple worked lower hours. And
what I found in the firm was it,
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if you practice law very well and
you relationships were good, that
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the hours were not essential. Eventually
though, Dick Roy grew tired of corporate law.
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His children were grown and he wanted to do
something that more directly expressed his values,
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especially his concern for the environment.
So at the age of 53,
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Dick Roy left his career for his calling.
As each of us do
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some little bit each day, the collective
impact of that can be immense.
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Volunteers from the Northwest Earth
Institute conduct seminars on simple living
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in many of Portland\'s largest corporations. Already
thousands of people have taken their courses.
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We simply give people a chance to stop, take
the time to consider their values and habits
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and how those are reflecting the earth.
First you have to decide to do it
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and be willing to spend little extra time at first. If
you get into habits where you always have your bag,
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you can save 500 packages a year.
Jean Roy is also an active volunteer,
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a leader in Portland\'s recycling
program, she often teaches other people
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how to reduce resource and
energy use in their homes.
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One of the changes that we\'ve made over the years is
getting to a point where we create almost no waste.
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The Roy\'s compost food
waste using a worm bin.
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[sil.]
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They carefully reuse paper and discourage junk mail
by sending it back. So that\'s gonna go back too
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along with this. Yeah, make sure you get
everything in it that they sent to us.
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Okay. And Mel pay the postage.
Amazingly, the Roy\'s fill
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only a single garbage can
with trash in an entire year.
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In their efforts to live sustainably, Dick and Jean
Roy may represent the extreme, but they insist
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they aren\'t sacrificing anything.
If you ask people,
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what kinds of activities bring them
pleasure? It\'s usually contact with nature,
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uh… things that are creative,
and relationships with people.
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And so, you know, the things that we did to
live simply bring us all those satisfactions.
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I\'ve met people like the Roy\'s
throughout the United States.
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But in one city more than most, the frugal
lifestyle is winning widespread respect.
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[music]
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Talk about the economy in this booming city and
you are bound to come around to Microsoft,
00:14:15.000 --> 00:14:19.999
the local software giant. In the past 15
years, hundreds of Microsoft employees
00:14:20.000 --> 00:14:24.999
have become millionaires. Ron
Simons might have become one too,
00:14:25.000 --> 00:14:29.999
but his life took a different turn. I\'m trying to watch
my weight, and I\'m watching in getting… to go up.
00:14:30.000 --> 00:14:34.999
I\'m trying to gain weight. I know. And this… this is why you need
to eat these. Put your month around some of these right here.
00:14:35.000 --> 00:14:39.999
Ron is a regular volunteer at Seattle\'s Bailey
- Boushay House, a home for people with AIDS.
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Are you liking the fast lane? Not long ago,
Ron had no time to volunteer for anything.
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He was a manager at Microsoft, a company where
long working hours are almost a religion.
00:14:50.000 --> 00:14:54.999
Well, I come sometimes on Wednesdays as
well as my Tuesdays just to say hello.
00:14:55.000 --> 00:14:59.999
It was not uncommon to work for 11 or 12 hours,
5 days a week, and then come in 5 or 6 hours,
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you know, on a weekend for date, so
my life pretty much was Microsoft.
00:15:05.000 --> 00:15:09.999
Financially it was a very good like for
young man from inner city Detroit,
00:15:10.000 --> 00:15:14.999
who was the first in his family to earn a college degree. I
went to Columbia and to get to Columbia from the airport,
00:15:15.000 --> 00:15:19.999
you have to drive through Harlem, and you realize,
you know, my God, the people are… the drama
00:15:20.000 --> 00:15:24.999
that they\'re going through and the pain and the suffering
that\'s going on, and then you arrive at this Ivy League campus,
00:15:25.000 --> 00:15:29.999
the Ivy growing up the sides of the walls and you can get a lot
on thinking, \"Oh this is what, you know, life is all about.\"
00:15:30.000 --> 00:15:34.999
It\'s like being at this really prestigious institution and
learning all these great things about business and… But it\'s not.
00:15:35.000 --> 00:15:39.999
As he climbed the corporate ladder, Simons grew
tired of endless conversations about making money.
00:15:40.000 --> 00:15:44.999
For a long time I was thinking, there
is something missing in my life.
00:15:45.000 --> 00:15:49.999
He often thought about his grandparents in Detroit. My grandmother
in particular was one of the most philanthropic woman
00:15:50.000 --> 00:15:54.999
that I had known in my life. I mean, not only
did she, you know, give money to her church,
00:15:55.000 --> 00:15:59.999
but she volunteered and helped people through
organizations that she got involved in
00:16:00.000 --> 00:16:04.999
but also individually. My grandfather was all that in a
bag of chips. He would give you the sure office back
00:16:05.000 --> 00:16:09.999
and so that whole model was what I was
used to. And Ron had another dream,
00:16:10.000 --> 00:16:14.999
he\'d always wanted to be an actor, but it took
courage to leave the security of his career.
00:16:15.000 --> 00:16:19.999
It was hard. I mean, I had
sleepless nights and all.
00:16:20.000 --> 00:16:24.999
Finally offered yet another promotion,
Simons resigned from the company instead.
00:16:25.000 --> 00:16:29.999
The first reaction he faced was fury. My mother
thought I was crazy when I told her that
00:16:30.000 --> 00:16:34.999
I was leaving Microsoft to become an actor.
She said, \"You\'re doing what?
00:16:35.000 --> 00:16:39.999
Lord have mercy Jesus.\" Ron
Simons has become an actor.
00:16:40.000 --> 00:16:44.999
It isn\'t easy. He\'s just beginning to do
meaningful roles instead of commercials.
00:16:45.000 --> 00:16:49.999
I like baseball. But he is patient, he lives
frugally and he finds enormous satisfaction
00:16:50.000 --> 00:16:54.999
in the volunteer work he now has time for.
I really had that opportunity
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to fill that dream to really get back and then I went… I
went out there. I mean, I just got involved in stuff.
00:17:00.000 --> 00:17:04.999
All right, nice save. Besides
volunteering at the home
00:17:05.000 --> 00:17:09.999
for aged patients, he reads to the blind, uses his
business skills to help non-profit organizations
00:17:10.000 --> 00:17:14.999
and serves on several local boards.
But he especially cherishes the time
00:17:15.000 --> 00:17:19.999
he spends as a big brother
for boy named Andrew.
00:17:20.000 --> 00:17:24.999
We spend four to five hours a week together. He lives with his mom
and he is a big sports fanatic. And spending a couple of hours
00:17:25.000 --> 00:17:29.999
throwing the ball around, it\'s good exercise for me.
My getting involved in the volunteer side of things,
00:17:30.000 --> 00:17:34.999
it\'s been very, very fulfilling. We need to get out
of this rat race and, you know, get a real life.
00:17:35.000 --> 00:17:39.999
Not everyone chooses to down shift like Ron did. In a
past decade, thousands of Americans were downsized,
00:17:40.000 --> 00:17:44.999
laid-off when the companies they worked
for cut labor cost to increase profits.
00:17:45.000 --> 00:17:49.999
Fred Brown was one of them. I think
if someone in were to look at
00:17:50.000 --> 00:17:54.999
how I was living, they would say,
he\'s really got everything going,
00:17:55.000 --> 00:17:59.999
beautiful family, beautiful home, beautiful
job. But the beauty was superficial.
00:18:00.000 --> 00:18:04.999
Though Fred was earning six figures a
year as a corporate personal manager,
00:18:05.000 --> 00:18:09.999
his life wasn\'t as wonderful as it appeared. The
so called \"good life\" was coming at… for me
00:18:10.000 --> 00:18:14.999
at a significant prize. He worked
long hours and found little time
00:18:15.000 --> 00:18:19.999
for his wife and two daughters and his job
was stressful. It was his responsibility
00:18:20.000 --> 00:18:24.999
to tell other employs they\'d been laid-off.
Eventually, his marriage broke up,
00:18:25.000 --> 00:18:29.999
then his own job was downsized.
When I found out I was laid-off,
00:18:30.000 --> 00:18:34.999
it was a shock to me. It\'s
a different experience
00:18:35.000 --> 00:18:39.999
on a receiving end than on the giving end. The
most difficult wasn\'t the financial letting go,
00:18:40.000 --> 00:18:44.999
it\'s the letting go of what I thought was…
what I was supposed to do with myself.
00:18:45.000 --> 00:18:49.999
So at first he looked unsuccessfully
for new opportunities in his field.
00:18:50.000 --> 00:18:54.999
He could have found them in another part of the
country but he realized he hadn\'t been happy
00:18:55.000 --> 00:18:59.999
in his career. There came a point
where I… I knew I simply had to take
00:19:00.000 --> 00:19:04.999
the step off the cliff into the unknown.
00:19:05.000 --> 00:19:09.999
Fred went back to school and studied
massage therapy, his new line of work was
00:19:10.000 --> 00:19:14.999
far less lucrative than what he\'d been
used to. I was phase with going from
00:19:15.000 --> 00:19:19.999
$100,000 down to $20,000 in income
and the question obviously is
00:19:20.000 --> 00:19:24.999
how… how are you gonna support a
lifestyle… a $100,000 lifestyle
00:19:25.000 --> 00:19:29.999
and $20,000 and the answer is you don\'t.
00:19:30.000 --> 00:19:34.999
So Fred moved to an apartment, sold most of his
possessions and was forced to live on a whole lot less.
00:19:35.000 --> 00:19:39.999
Ironically, he\'s still paying off debts he ran
up when he was earning five times as much.
00:19:40.000 --> 00:19:44.999
But I\'m not generating that, I\'m
not spending more than I\'m making.
00:19:45.000 --> 00:19:49.999
I\'m finding I can make the ends meet.
00:19:50.000 --> 00:19:54.999
I have more opportunity to be
present with my family now.
00:19:55.000 --> 00:19:59.999
And it turns out that for me living simply
seems to be leading to more happiness.
00:20:00.000 --> 00:20:04.999
You know, wow, what a concept.
I\'m thankful now that
00:20:05.000 --> 00:20:09.999
I was laid-off because I\'m doing something that I love.
It\'s like what the Buddhist like to call right livelihood,
00:20:10.000 --> 00:20:15.000
it feels to me like I\'ve
found my right livelihood.
00:20:20.000 --> 00:20:24.999
[music]
00:20:25.000 --> 00:20:29.999
Thoe\'s(ph) home only a few blocks from the Seattle
neighborhood that calls itself the \"Center of the Universe.\"
00:20:30.000 --> 00:20:34.999
Ming Chan and his family live humbly.
\"The Lord is good to us. Amen.\"
00:20:35.000 --> 00:20:39.999
Their simple lifestyle is a result
of decision they made years ago
00:20:40.000 --> 00:20:44.999
when the company Ming worked for
transferred him to a job designing weapons
00:20:45.000 --> 00:20:49.999
he was morally opposed to. And… and I said
well, I\'m not going to accept the transfer,
00:20:50.000 --> 00:20:54.999
so you can do with me what you will.
Like Fred Brown,
00:20:55.000 --> 00:20:59.999
Ming returned to school and change careers, now he works
at a treatment center for alcohol and drug abusers.
00:21:00.000 --> 00:21:04.999
He puts in three ten hours days each
week, and is on call for emergencies.
00:21:05.000 --> 00:21:09.999
Ming\'s wife, Karen Schneider
Chan, doesn\'t work for pay,
00:21:10.000 --> 00:21:14.999
but she keeps a busy schedule. Karen
volunteers at a shelter for battered women
00:21:15.000 --> 00:21:19.999
and several other community organizations
including a Food Bank and a Baby Boutique,
00:21:20.000 --> 00:21:24.999
a thrift store providing clothes for children
for low-income families. It is important that
00:21:25.000 --> 00:21:29.999
we have time to be involved in the
community and time for neighbors
00:21:30.000 --> 00:21:34.999
and helping out older people in our neighborhood, I
feel very energized by, it is about everything I do.
00:21:35.000 --> 00:21:39.999
Daddy, the light in the living room is out.
Which light?
00:21:40.000 --> 00:21:44.999
With three children and only one paycheck,
Ming and Karen have to be frugal.
00:21:45.000 --> 00:21:49.999
We live in an old house and there\'s always
work to be done to fix it up and preserve it.
00:21:50.000 --> 00:21:54.999
This piano came from my grandparents
house, cause my mama played it
00:21:55.000 --> 00:21:59.999
when she was a girl, now I play it
00:22:00.000 --> 00:22:04.999
and then this chair over here, we had to
reupholster it, it was a really ugly,
00:22:05.000 --> 00:22:09.999
yellowish, brownish color. And I think
it came from my mama\'s grandma.
00:22:10.000 --> 00:22:14.999
And then the couch, I think that
came from my grandparents house.
00:22:15.000 --> 00:22:19.999
Ready? On one of his days off, Ming
and daughter Stephanie, run errands.
00:22:20.000 --> 00:22:24.999
They buy used books and then
return them to a local book store
00:22:25.000 --> 00:22:29.999
for credit toward other purchases.
When Ming\'s toaster stops working,
00:22:30.000 --> 00:22:34.999
he didn\'t discard it. I actually was on the verge
of going out and buying a new toaster oven.
00:22:35.000 --> 00:22:39.999
I had just assumed that anything electrical
00:22:40.000 --> 00:22:44.999
was going to cost more to repair
than it would to buy a new one.
00:22:45.000 --> 00:22:49.999
But at a local repair shop he got the toaster
fixed for a fraction of the price of a new one.
00:22:50.000 --> 00:22:54.999
That was a choice that resulted
in a conservation of resources
00:22:55.000 --> 00:22:59.999
and supported us small business in our
community. For Ming and his family
00:23:00.000 --> 00:23:04.999
saving resources and supporting the community
are more important than simply saving money.
00:23:05.000 --> 00:23:09.999
A lot of the products that we
buy actually don\'t save many.
00:23:10.000 --> 00:23:14.999
For example, they buy organic food,
recycle paper, and union made goods.
00:23:15.000 --> 00:23:19.999
It\'s a process of trying to figure out how to live
your life in a way that\'s consistent with your values.
00:23:20.000 --> 00:23:24.999
Whenever we face making a
decision about how to use
00:23:25.000 --> 00:23:29.999
our money or our time, then we have
to take those values into account.
00:23:30.000 --> 00:23:34.999
Still they do find ways
to keep expenses down.
00:23:35.000 --> 00:23:39.999
They buy food in bulk at a local co-operative
reducing both cost and packaging.
00:23:40.000 --> 00:23:44.999
They cook from scratch instead of
using more expensive processed foods.
00:23:45.000 --> 00:23:49.999
[sil.]
00:23:50.000 --> 00:23:54.999
For much of the year, their
garden provides fresh produce.
00:23:55.000 --> 00:23:59.999
Dinner time. They raise
chickens in their backyard,
00:24:00.000 --> 00:24:04.999
feeding them kitchen scraps. It
reduces the bulk of our garbage
00:24:05.000 --> 00:24:09.999
and \'cause our garbage bill in size,
so we can get away with micro can.
00:24:10.000 --> 00:24:14.999
Then it generates fertilizer to
enrich the soil for our garden
00:24:15.000 --> 00:24:19.999
without having to rely on chemical
fertilizers. We enjoy chickens
00:24:20.000 --> 00:24:24.999
\'cause it kind of humanized the city. And
people in the neighborhood really enjoy them.
00:24:25.000 --> 00:24:29.999
They kind of link us more to the community.
And we get eggs,
00:24:30.000 --> 00:24:34.999
you know, beautiful eggs,
all different colors.
00:24:35.000 --> 00:24:39.999
They also save money by driving as
little as possible. I realized that
00:24:40.000 --> 00:24:44.999
every gallon of gasoline emits five
and half pounds of carbon dioxide,
00:24:45.000 --> 00:24:49.999
which is responsible for global warning.
And I think it\'s really important for us
00:24:50.000 --> 00:24:54.999
to think of alternatives to the car.
00:24:55.000 --> 00:24:59.999
Most evenings, family members gather in the living room
to spend time together. For Karen and daughter Suzanna,
00:25:00.000 --> 00:25:04.999
it\'s often the time to make or repair
clothes. It just feels very important
00:25:05.000 --> 00:25:09.999
to come together after dinner and have
kid of a smooth transition into bedtime.
00:25:10.000 --> 00:25:14.999
We\'ve done that for so many years, it\'s
part of our rhythm of our family life.
00:25:15.000 --> 00:25:19.999
But like all families,
00:25:20.000 --> 00:25:24.999
this one has it\'s conflicts. Daughter
Emily who is 15, is uncomfortable
00:25:25.000 --> 00:25:29.999
with her parents passion for simple living.
I watch more TV, that\'s for sure
00:25:30.000 --> 00:25:34.999
and I avoid the house a lot because
it\'s boring and I eat more junk food.
00:25:35.000 --> 00:25:39.999
It\'s been difficult but some of
what\'s going on right now is,
00:25:40.000 --> 00:25:44.999
it\'s tough that any child in
her age has to go through.
00:25:45.000 --> 00:25:49.999
All I can do is demonstrate my
values and I can only hope that
00:25:50.000 --> 00:25:54.999
that will have an effect on her
and the choices she makes.
00:25:55.000 --> 00:25:59.999
We found like, you know, it\'s really is
important that we respect her wishes too.
00:26:00.000 --> 00:26:04.999
As he commutes to work by bicycle, Ming
Chan often rides through heavy traffic.
00:26:05.000 --> 00:26:09.999
That\'s something David Galvin
doesn\'t have to worry about.
00:26:10.000 --> 00:26:14.999
Galvin found freedom in more ways than
one when he, his wife, and two children
00:26:15.000 --> 00:26:19.999
moved from a 2,000 square foot home
to an 800 square foot house boat.
00:26:20.000 --> 00:26:24.999
We\'re trying to live with four of us now in a
800 square feet and it makes it nice and cozy.
00:26:25.000 --> 00:26:29.999
We had to get rid of lot of clutter and we just ended up with the things
that really important to us down here and that makes a big difference.
00:26:30.000 --> 00:26:34.999
On most days, David has a commute
that would make anyone envious.
00:26:35.000 --> 00:26:39.999
He can get to work almost
as fast as kayak as by car
00:26:40.000 --> 00:26:44.999
without consuming energy or creating pollution.
And it\'s such a great way to get to work
00:26:45.000 --> 00:26:49.999
because I don\'t have to deal with traffic of course, it changes the
whole day for me. It gets me more in touch with the environment
00:26:50.000 --> 00:26:54.999
which is what I do for my living too. I work on water quality and
hazardous ways and like that. So it\'s really important to me
00:26:55.000 --> 00:26:59.999
to feel that connection. The exercise
helps too. It\'s a pretty good workout.
00:27:00.000 --> 00:27:04.999
What are you learning through the practice
of keeping track of your expenses,
00:27:05.000 --> 00:27:09.999
just by writing them down. It\'s the little
things. And I think always knew that
00:27:10.000 --> 00:27:14.999
but the extent to which that was true was kind of
shocking. A little latte or something every other day
00:27:15.000 --> 00:27:19.999
and before you know it, you look at it for a whole year
and that\'s a couple hundred dollars worth of caffeine
00:27:20.000 --> 00:27:24.999
just gone down the drain. At the
office, Galvin finds Kindred Spirits
00:27:25.000 --> 00:27:29.999
who share his interest in scaling down.
Several of them meet regularly at lunchtime
00:27:30.000 --> 00:27:34.999
for a study group based on a popular God to
frugality called \"Your Money or Your Life.\"
00:27:35.000 --> 00:27:39.999
I\'ve been struggling with my van. I\'m
spending $600 a month on that stupid thing
00:27:40.000 --> 00:27:44.999
to get to and from work. Can\'t you use a car
that gets great gas mileage, that doesn\'t cost?
00:27:45.000 --> 00:27:49.999
I bought it because I wanted to haul a lot of kids around
and we go camping. But I don\'t haul kids around that much
00:27:50.000 --> 00:27:54.999
and we go camping two or three times a year.
I think I can figure something else out.
00:27:55.000 --> 00:27:59.999
To follow the program they must
write down every expenditure.
00:28:00.000 --> 00:28:04.999
I try not to spend as much money, I always
think… \"Oh, I\'m gonna have to write this down
00:28:05.000 --> 00:28:09.999
and so do I really want to spend it
and I find that really has helped.
00:28:10.000 --> 00:28:14.999
Evy McDonald wrote the workbook that David
Galvin and his colleagues have been using
00:28:15.000 --> 00:28:19.999
to simplify their lives, but the work she
does today is a far cry from the career
00:28:20.000 --> 00:28:24.999
she once had in mind. My goal in life was to
become the youngest female hospice administrator
00:28:25.000 --> 00:28:29.999
in the country. In 1980, Evy was
well on the way to her goal,
00:28:30.000 --> 00:28:34.999
promotions and pay raises were coming her
way often and so was a lavish lifestyle.
00:28:35.000 --> 00:28:39.999
With each promotion, I was getting
a new house, a larger car.
00:28:40.000 --> 00:28:44.999
I talked about wanting to help people
who were less fortunate than myself,
00:28:45.000 --> 00:28:49.999
but I had 70 pairs of
shoes and 100 blouses.
00:28:50.000 --> 00:28:54.999
I had so much more than I needed.
Then one day, she lost it all.
00:28:55.000 --> 00:28:59.999
In the morning a doctor informed
her she had a fatal disease
00:29:00.000 --> 00:29:04.999
and only months to live. The day that
I was diagnosed with my illness,
00:29:05.000 --> 00:29:09.999
my home was also robbed, and
practically everything was stolen.
00:29:10.000 --> 00:29:14.999
Suddenly both sick and possession was Avy
McDonald was confronted with questions about
00:29:15.000 --> 00:29:19.999
the essence of her life. Who
did I want to be when I die?
00:29:20.000 --> 00:29:24.999
What did I want my life to have been about,
to have accomplished? What I discovered was,
00:29:25.000 --> 00:29:29.999
I didn\'t want to have the most things.
What I wanted my life to be about
00:29:30.000 --> 00:29:34.999
was understanding love, understanding
service, and feeling whole and complete.
00:29:35.000 --> 00:29:39.999
Despite her grim prognosis, Evy recovered.
00:29:40.000 --> 00:29:44.999
And on my road to health, I saw
that I needed to integrate my life,
00:29:45.000 --> 00:29:49.999
I needed to become a whole person.
And part of that
00:29:50.000 --> 00:29:54.999
was bringing my financial life, how I
spent my money? What I did with it?
00:29:55.000 --> 00:29:59.999
And to alignment with my
values and my life purpose.
00:30:00.000 --> 00:30:04.999
Shortly afterwards, she met a couple
whose ideas moved her deeply.
00:30:05.000 --> 00:30:09.999
Joe Dominguez was a former stock
broker, Vicki Robin, a former actress.
00:30:10.000 --> 00:30:14.999
Believers in frugality and simple living, they taught others how
to get out of debt, save money, and spend their life energy
00:30:15.000 --> 00:30:19.999
on improving the world.
What I felt was that
00:30:20.000 --> 00:30:24.999
their work was so important that I
wanted to join forces with them.
00:30:25.000 --> 00:30:29.999
For over 15 years, Evy has been working
with Vicki and Joe who died in 1997
00:30:30.000 --> 00:30:34.999
to promote more frugal and sustainable
lifestyles. When I think of
00:30:35.000 --> 00:30:39.999
voluntary simplicity is that, it looks so
benign, we look so harmless, you know.
00:30:40.000 --> 00:30:44.999
Somebody said we\'re the
Trojan horse of change.
00:30:45.000 --> 00:30:49.999
We\'ll just sneak right in and they won\'t
notice it. To think all those sweet people
00:30:50.000 --> 00:30:54.999
gathering to talk about simplifying their
lives and then suddenly we\'ll burst out
00:30:55.000 --> 00:30:59.999
and transform everything. Ask anyone in Seattle
about simple living and they\'re likely to send you
00:31:00.000 --> 00:31:04.999
to this woman. Yes, you\'re
a big help, Maggie.
00:31:05.000 --> 00:31:09.999
Cecile Andrews is the author of
\"Circle of Simplicity,\" the story of
00:31:10.000 --> 00:31:14.999
the voluntary simplicity study circle movement she started.
I was a community college administrator for a long time
00:31:15.000 --> 00:31:19.999
and I was always looking for some sort of class
that will lure people out of their homes.
00:31:20.000 --> 00:31:24.999
And I had tried then umm… a class
on voluntary simplicity in 1989
00:31:25.000 --> 00:31:29.999
and four people signed up, so we had
to cancel. And then we did it again
00:31:30.000 --> 00:31:34.999
three years later for a variety of
reasons and that time we got 175.
00:31:35.000 --> 00:31:39.999
Who\'s got the eight timer? You want to
start? Cecile organized small groups
00:31:40.000 --> 00:31:44.999
called Study Circles instead of lectures.
Participants begin with a simple reading list,
00:31:45.000 --> 00:31:49.999
but much of the discussion is about their own
personal experiences. Dave and I have been making
00:31:50.000 --> 00:31:54.999
a concerted effort to get more connected in our
neighborhood. There is a sense in Study Circles
00:31:55.000 --> 00:31:59.999
that you are there to really change your
life, the experience in itself changes you.
00:32:00.000 --> 00:32:04.999
And the reason that changes people is because
people talk about their own stories.
00:32:05.000 --> 00:32:09.999
Why they are here? They have no time,
they\'re working too much, they\'ve no fun,
00:32:10.000 --> 00:32:14.999
they\'re not laughing anymore. I\'m counting on you to
bring your baby to our voluntary simplicity meeting.
00:32:15.000 --> 00:32:19.999
We\'re already here. Yes. Group members
pledge to make changes in their lives,
00:32:20.000 --> 00:32:24.999
receiving reinforcement and practical
advice from the other participants.
00:32:25.000 --> 00:32:29.999
I think that the thing I would venture
the… to commit to would be the
00:32:30.000 --> 00:32:34.999
uh… \"get to know new neighbors.\" At least go say
hello and let them know that if they need anything
00:32:35.000 --> 00:32:39.999
like tools or somebody to watch their house or
something that… that they can certainly call on us.
00:32:40.000 --> 00:32:44.999
I think I can, I can stick
my neck out that far.
00:32:45.000 --> 00:32:49.999
Cecile Andrews believes support groups like this will make
it easier for people to change their spending habits.
00:32:50.000 --> 00:32:54.999
It\'s putting positive things in
place of the negative things.
00:32:55.000 --> 00:32:59.999
It\'s saying the way I kind
of fill up this emptiness is
00:33:00.000 --> 00:33:04.999
not by denying myself something, it\'s by figuring
out what I really need and I need community,
00:33:05.000 --> 00:33:09.999
I need creativity, I need some sort of passion
in my life, I need connection with nature,
00:33:10.000 --> 00:33:14.999
and so people help each other to figure
that out as well. Oh, wow, look at this.
00:33:15.000 --> 00:33:19.999
Here\'s one of the really
rare plants of the wet land.
00:33:20.000 --> 00:33:24.999
Here is the small water (inaudible), very alive.
It\'s things like this that really excite me
00:33:25.000 --> 00:33:29.999
because it instills in you some sense of awe
and wonder. And I think that awe and wonder
00:33:30.000 --> 00:33:34.999
is really the thing that we\'re missing today.
When Calder Witt looks for a little excitement,
00:33:35.000 --> 00:33:39.999
he goes to the marsh instead
of a movie or a mall.
00:33:40.000 --> 00:33:44.999
This kind of awe and wonder, you carry with
you. He can identify more than 80 birds
00:33:45.000 --> 00:33:49.999
that live in this wet land
by their calls alone.
00:33:50.000 --> 00:33:54.999
He marvels at the flight of Sandhill
cranes, the texture of grass
00:33:55.000 --> 00:33:59.999
and the work of beavers. From the break of dawn
to noon, and on through to the setting sun
00:34:00.000 --> 00:34:04.999
and then on it to the night, they are absolutely
dramatic changes. As you stand for a while,
00:34:05.000 --> 00:34:09.999
things begin to unfold if you\'re
quite enough to watch and listen.
00:34:10.000 --> 00:34:14.999
And after a full day, you\'re not tired
either, you tend to me exhilarated
00:34:15.000 --> 00:34:19.999
from the experience. But perhaps
most curiously of all, you come home
00:34:20.000 --> 00:34:24.999
with your wallet just as full as when
you left and you\'ve gotten all this
00:34:25.000 --> 00:34:29.999
pleasure, education, understanding,
peace for not a single penny.
00:34:30.000 --> 00:34:34.999
One also begins to understand
something about how the world works.
00:34:35.000 --> 00:34:39.999
Perhaps the most dramatic thing we
learn is how much human society
00:34:40.000 --> 00:34:44.999
or current human society works at
cross purposes with a very principles
00:34:45.000 --> 00:34:49.999
that we learn here in the wet land. We
tend to see the world is a one-way flow,
00:34:50.000 --> 00:34:54.999
from producer to consumer, to trash bin
00:34:55.000 --> 00:34:59.999
to land fill and here
everything is recycled.
00:35:00.000 --> 00:35:04.999
When a stock of the cattails
drops down from the marsh,
00:35:05.000 --> 00:35:09.999
it\'s just converted again into soil.
For 11,000 years,
00:35:10.000 --> 00:35:14.999
since the end of the last Ice Age,
(inaudible) has been working like that.
00:35:15.000 --> 00:35:19.999
All things in the marsh are a
part of his cycle of life,
00:35:20.000 --> 00:35:24.999
nothing is wasted. Calder Witt walks through these
wet land with a certain sense of satisfaction.
00:35:25.000 --> 00:35:29.999
Twenty five years ago, this marsh
was threatened by development.
00:35:30.000 --> 00:35:34.999
At the time, Cal was chairman of the
tiny township of Dunn Wisconsin.
00:35:35.000 --> 00:35:39.999
We declared a moratorium on all land
division in our town for two years
00:35:40.000 --> 00:35:44.999
and we came up with a storage-ship plan.
They stopped unplanned urban growth
00:35:45.000 --> 00:35:49.999
at the edge of (inaudible) marsh and worked
together to restore the already damaged wet land
00:35:50.000 --> 00:35:54.999
to its natural state. Calder
Witt is something of an anomaly,
00:35:55.000 --> 00:35:59.999
a scientist and professor of environmental
studies at the University of Wisconsin.
00:36:00.000 --> 00:36:04.999
He is also a theologian and
a deeply religious man.
00:36:05.000 --> 00:36:09.999
The scriptural teachings really
are kind of turned on their head
00:36:10.000 --> 00:36:14.999
by our modern consumption philosophy.
Consume more then you will be happy.
00:36:15.000 --> 00:36:19.999
The scriptural view is, honor
God, take care of creation,
00:36:20.000 --> 00:36:24.999
deal your bread to the hungry and then
joy comes as a by-product of service.
00:36:25.000 --> 00:36:29.999
We tried to short circuit
that in our modern society
00:36:30.000 --> 00:36:35.000
by pursuing first joy and
of course we miss it.
00:36:40.000 --> 00:36:44.999
Our consumer culture teaches us that newer
is better, that car, that computer,
00:36:45.000 --> 00:36:49.999
that outfit you bought, that one you\'ve had for
two months, it\'s out of date, you need a new one.
00:36:50.000 --> 00:36:54.999
One problem with being pre occupied with the new is it
keeps us from learning from and appreciating our past.
00:36:55.000 --> 00:36:59.999
Here at the orchard, where my
husband\'s roots go back generations.
00:37:00.000 --> 00:37:04.999
I\'ve been inspired to think about our cultures
roots. Many of the first American colonists
00:37:05.000 --> 00:37:09.999
were seeking to build a society based on
the plain living and spiritual devotion
00:37:10.000 --> 00:37:14.999
they found lacking in their homelands. It wasn\'t
long though before traitors began to report
00:37:15.000 --> 00:37:19.999
brisk sales of luxury
goods to the colonies.
00:37:20.000 --> 00:37:24.999
The Puritans passed a series of laws to
require simple living. These failed largely
00:37:25.000 --> 00:37:29.999
because they were applied unfairly. You could
wear whatever you wanted if you were rich.
00:37:30.000 --> 00:37:34.999
The Quakers were somewhat more
successful in fending off materialism.
00:37:35.000 --> 00:37:39.999
They excommunicated slave
owners and denounced
00:37:40.000 --> 00:37:44.999
unfair treatment of Indians and
other by-products of greed.
00:37:45.000 --> 00:37:49.999
In some ways, the American Revolution
itself was a simple living movement.
00:37:50.000 --> 00:37:54.999
Affluenza was coming to a head in England,
00:37:55.000 --> 00:37:59.999
the rich spent half the day dressing, and
gorged on dinners that took seven hours to eat.
00:38:00.000 --> 00:38:04.999
The British bled their colonies
00:38:05.000 --> 00:38:09.999
to pay for this life of luxury with taxes
and laws, the colonies found exploitive.
00:38:10.000 --> 00:38:14.999
The rebellion began with a
rejection of English good.
00:38:15.000 --> 00:38:19.999
For many American revolutionaries,
frugality became synonymous
00:38:20.000 --> 00:38:24.999
with patriotism. Future President
John Adams and his wife Abigail
00:38:25.000 --> 00:38:29.999
were leaders of the frugality movement.
Frugality, my dear,
00:38:30.000 --> 00:38:34.999
must be our refuge. I hope the ladies are
everyday diminishing their ornaments
00:38:35.000 --> 00:38:39.999
and the gentlemen too. Let us drink water and eat
potatoes rather then submit to unrighteous domination.
00:38:40.000 --> 00:38:44.999
I have neither poverty nor riches
00:38:45.000 --> 00:38:49.999
but a heart to be thankful that in such powerless
time, so larger share of the comforts of life
00:38:50.000 --> 00:38:54.999
are allotted me. After years of sacrifice,
00:38:55.000 --> 00:38:59.999
Independence finally came but with
it a new fondness for materialism.
00:39:00.000 --> 00:39:04.999
The voices of frugality were drowned
out by the sound of money being made.
00:39:05.000 --> 00:39:09.999
But by the 1840s, those
voices were raised again.
00:39:10.000 --> 00:39:14.999
Inspired by Ralph Waldo Emerson, the
transcendentalist, as they called themselves,
00:39:15.000 --> 00:39:19.999
believed that a simple life
close to nature was the ideal.
00:39:20.000 --> 00:39:24.999
Utopian communities were formed on this principle,
over a century before the hippies started theirs.
00:39:25.000 --> 00:39:29.999
Nathaniel Hawthorne lived at
Brook Farm, a Utopian community
00:39:30.000 --> 00:39:34.999
near Harvard, his novel \"The
Blithedale Romance\" is set there.
00:39:35.000 --> 00:39:39.999
Fruitlands, another transcendental
community was home to a little girl
00:39:40.000 --> 00:39:44.999
named Louisa May Alcott, perhaps the
best known transcendental experiment was
00:39:45.000 --> 00:39:49.999
Henry David Thoreau, solitary retreat to
a pond outside Concord, Massachusetts.
00:39:50.000 --> 00:39:54.999
His book \"Walden\" still
inspires readers today.
00:39:55.000 --> 00:39:59.999
Simplicity, simplicity, simplicity, most of the
luxuries and many of the so called comforts of life
00:40:00.000 --> 00:40:04.999
are not only not indispensable but positive
hindrances to the elevation of mankind.
00:40:05.000 --> 00:40:09.999
One of our most beloved leaders,
a man with Quaker roots
00:40:10.000 --> 00:40:14.999
try to promote simple living from the white
house, but he found his toughest opponent
00:40:15.000 --> 00:40:19.999
within its walls. Well, her
sister, women sold bandages
00:40:20.000 --> 00:40:24.999
and gave their all to country and to death.
The wife of the president seem to have
00:40:25.000 --> 00:40:29.999
nothing to do but shop. But in the decades that
followed, it was Mary Lincoln and not her husband
00:40:30.000 --> 00:40:34.999
who\'s taste set the tone. Mark Twain
summed up the credo of what he dubbed
00:40:35.000 --> 00:40:39.999
\"The Gilded Age.\" What
is the chief end of man?
00:40:40.000 --> 00:40:44.999
To get rich. What is God,
the one and only true,
00:40:45.000 --> 00:40:49.999
money is God.
00:40:50.000 --> 00:40:54.999
Money ruled until it fell from its
throne when the stock market collapsed.
00:40:55.000 --> 00:40:59.999
Over night the richest country in
the world had spanned red lines.
00:41:00.000 --> 00:41:04.999
Soup kitchens, and apple sellers.
Depression in war rationing
00:41:05.000 --> 00:41:09.999
bought American frugality to the
surface once more for a while.
00:41:10.000 --> 00:41:14.999
Then with victory the lid was off. Fill her
up, how do we get rid of the ration book.
00:41:15.000 --> 00:41:19.999
American was back on wheels and
rationing was only a memory.
00:41:20.000 --> 00:41:24.999
Americans were spending again but they had
to be trained to conspicuously consume.
00:41:25.000 --> 00:41:29.999
Industry tackled the job with films
devoted to getting us to buy
00:41:30.000 --> 00:41:34.999
more and more. Just pick up the plates, the
button is pressed. And the dish washing unit
00:41:35.000 --> 00:41:39.999
does all the rest. The glassware, silverware clean
themselves. Washed and dried, they\'re back on the shelves.
00:41:40.000 --> 00:41:44.999
[music]
00:41:45.000 --> 00:41:49.999
Hello, I\'m Mr. Money…
00:41:50.000 --> 00:41:54.999
Not everyone wanted us to catch Affluenza.
Films like this one
00:41:55.000 --> 00:41:59.999
tried to teach sensible spending habits. Gee, Mr. Money,
do girls have to learn all this about credit too?
00:42:00.000 --> 00:42:04.999
But the frugality films just
weren\'t quite as exciting.
00:42:05.000 --> 00:42:09.999
You\'re guilty of throwing your money down
the rat hole. You forget that it takes
00:42:10.000 --> 00:42:14.999
100 pennies to make a dollar. Henry found
out about impose buying the hard way.
00:42:15.000 --> 00:42:19.999
Maybe it\'s not surprising which
genre ended up calling the tune.
00:42:20.000 --> 00:42:24.999
[music]
00:42:25.000 --> 00:42:29.999
The dance was on.
00:42:30.000 --> 00:42:38.000
[music]
00:42:55.000 --> 00:42:59.999
But the goods life left some people cold.
00:43:00.000 --> 00:43:04.999
Little boxes on the hillside.
Little boxes made of ticky-tacky…
00:43:05.000 --> 00:43:09.999
By the late 1960s, the
tune was changing again.
00:43:10.000 --> 00:43:14.999
The hippies led yet another rebellion against
materialism, starting simple living communes
00:43:15.000 --> 00:43:19.999
across the country. But when the hippie
look became just one more product
00:43:20.000 --> 00:43:24.999
in the market place, the counter
culture lost its punch.
00:43:25.000 --> 00:43:29.999
So hippies don\'t drop out,
dress up and turn on.
00:43:30.000 --> 00:43:34.999
Shirts with European styling.
In the 25 years
00:43:35.000 --> 00:43:39.999
since the hippies did drop out beside materialism
has definitely been the prevailing fashion.
00:43:40.000 --> 00:43:44.999
But now the voices of frugality
are being raised again
00:43:45.000 --> 00:43:49.999
amid the den of consumerism and their message seems to
be reaching a far broader cross section of Americans.
00:43:50.000 --> 00:43:54.999
Perhaps this time, the impact
will be more enduring.
00:43:55.000 --> 00:43:59.999
But what would happen to our economy if
many Americans began to consume less?
00:44:00.000 --> 00:44:04.999
Will the reduction in spending create
an economic crisis? I don\'t think that
00:44:05.000 --> 00:44:09.999
consuming less and saving more would be a bad thing for the economy
at all and in fact, I think, we would have a beneficial effect
00:44:10.000 --> 00:44:14.999
on the American economy because
the savings will be invested,
00:44:15.000 --> 00:44:19.999
the investment will add to productivity and the
next generation of people would be better off
00:44:20.000 --> 00:44:24.999
than they would otherwise be. We can think about
some of the smaller Northern European economies
00:44:25.000 --> 00:44:29.999
which have large numbers of what, posters
have called post materialist citizens.
00:44:30.000 --> 00:44:34.999
People who are interested in the environment, they\'re
interested in equality of life and having time.
00:44:35.000 --> 00:44:39.999
Those are countries which are doing well and have
provided a very high quality of life for their citizens.
00:44:40.000 --> 00:44:44.999
Take this country for example. The Netherlands
has the highest level of post materialists
00:44:45.000 --> 00:44:49.999
in the population of any country and I adventure
say that they have a much higher quality of life
00:44:50.000 --> 00:44:54.999
on a whole range of things that in the
polls at least Americans will say
00:44:55.000 --> 00:44:59.999
are more important to them, such as spending
time with their family and friends,
00:45:00.000 --> 00:45:05.000
having economic security, having
meaningful work and a meaningful life.
00:45:10.000 --> 00:45:14.999
Dutch interest in quality
instead of quantity
00:45:15.000 --> 00:45:19.999
has bought this couple celebrity status. In
Holland, Rob van Eeden and Hanneke van Veen
00:45:20.000 --> 00:45:24.999
are known affectionately as
tight ward couple, now that is.
00:45:25.000 --> 00:45:29.999
We spend a lot, we bought everything
we wanted and after some years
00:45:30.000 --> 00:45:34.999
I started to feel empty. I did not like
00:45:35.000 --> 00:45:39.999
to live like that anymore, so
I tried to convince Rob that
00:45:40.000 --> 00:45:44.999
another lifestyle, more
simple would be better.
00:45:45.000 --> 00:45:49.999
In one way I was already convinced because I was
working in a environmental engineering firm
00:45:50.000 --> 00:45:54.999
and we were making all kinds of scenarios
for a clean future of Holland.
00:45:55.000 --> 00:45:59.999
In the end, each scenario led
to a sobering conclusion.
00:46:00.000 --> 00:46:04.999
The Dutch environment could only be improved if the
wasteful over consumption was sharply reduced.
00:46:05.000 --> 00:46:09.999
So I thought well, you know,
I\'d do it for a few months
00:46:10.000 --> 00:46:14.999
just to see how low can you go.
They found many ways
00:46:15.000 --> 00:46:19.999
to reduce their consumption without going low
at all. Little changes brought big savings.
00:46:20.000 --> 00:46:24.999
When you use tea bags and
you switch to a tea egg,
00:46:25.000 --> 00:46:29.999
from a tea bag to a tea egg, it
saves you about $600 in a lifetime.
00:46:30.000 --> 00:46:34.999
In time they cut their spending
by two third while finding that
00:46:35.000 --> 00:46:39.999
the quality of their lives had actually
improved. With encouragement from friends,
00:46:40.000 --> 00:46:44.999
they began publishing a newsletter filled with
frugality tips. They were amazed at the response.
00:46:45.000 --> 00:46:49.999
One day we couldn\'t even open our door
anymore, there was just a big pile of letters
00:46:50.000 --> 00:46:54.999
behind it and all this people saying,
yes, yes, finally your paper,
00:46:55.000 --> 00:47:00.000
not about buying but less instead of more.
00:47:05.000 --> 00:47:09.999
Soon they were been asked to
speak all around the country.
00:47:10.000 --> 00:47:14.999
We talk about full closets of people, they clutter
their hair and everybody can connect to that.
00:47:15.000 --> 00:47:19.999
One of their most popular tips is
00:47:20.000 --> 00:47:24.999
what they call \"The Having Principle,\" it works
for many products, take shampoo for example.
00:47:25.000 --> 00:47:29.999
The next time you wash your hair try using
only half as much as you normally use.
00:47:30.000 --> 00:47:34.999
And then when it\'s still works, your hair
is still clean and you feel confident about
00:47:35.000 --> 00:47:39.999
you use about half of half.
And then you go on
00:47:40.000 --> 00:47:44.999
until it doesn\'t work anymore and you
think well, they\'re just not enough
00:47:45.000 --> 00:47:49.999
and then you put a little bit extra to it and
you have the exact amount of shampoo you need.
00:47:50.000 --> 00:47:54.999
And you… This is a very
good principle I think.
00:47:55.000 --> 00:47:59.999
Recently Ron and Hanneke translated \"Your
Money or Your Life\" the American book
00:48:00.000 --> 00:48:04.999
about frugality into Dutch, adapting it to
fit their own reality. The funny thing is
00:48:05.000 --> 00:48:09.999
we read stories about United States, about tight
voids and they say, \"Sell your second car\",
00:48:10.000 --> 00:48:14.999
you know, and then say, \"is it tight
voids (inaudible)? Sell your first car,
00:48:15.000 --> 00:48:19.999
or give it away, but you don\'t need
a car at all. That\'s easier done
00:48:20.000 --> 00:48:24.999
in a country like Holland with its separate paths for
bicycles and its efficient public transportation.
00:48:25.000 --> 00:48:29.999
We\'re always talking in the Netherlands
00:48:30.000 --> 00:48:34.999
about the American way of living, but people
don\'t have time to raise their children
00:48:35.000 --> 00:48:39.999
because they have such a hurry lifestyle.
00:48:40.000 --> 00:48:44.999
Peter Van Luttervelt is the Dutch Director of an International
Organization called the Global Action Plan or GAP for short.
00:48:45.000 --> 00:48:49.999
GAP was actually started in the United
States but now finds active participants
00:48:50.000 --> 00:48:54.999
in many other countries, especially
in Holland. Global Action Plan
00:48:55.000 --> 00:49:00.000
works through people, it\'s a
real grass rooted organization.
00:49:05.000 --> 00:49:09.999
The basic idea is simple.
Friends, neighbors or co-workers
00:49:10.000 --> 00:49:14.999
form small groups called Eco teams.
And we are helping them
00:49:15.000 --> 00:49:19.999
uh… to change their lifestyle towards
a more sustainable way of living.
00:49:20.000 --> 00:49:24.999
The Eco teams meet monthly and follow a workbook
to reduce their household energy and water use,
00:49:25.000 --> 00:49:29.999
solid waste and overall consumption
of resources. The Eco team program
00:49:30.000 --> 00:49:34.999
uh… shows you how to ask the question,
00:49:35.000 --> 00:49:39.999
do I really need it? Karina
Van Doren belongs to
00:49:40.000 --> 00:49:44.999
an eco team in the Hague. I first heard about
eco teams when a friend of mine came to work
00:49:45.000 --> 00:49:49.999
with GAP and immediately I thought,
\"Hey, that\'s something for me.\"
00:49:50.000 --> 00:49:54.999
As a result of her participation, she is
far more careful about what she buys.
00:49:55.000 --> 00:49:59.999
I do this because I want to like a small change
because I hope people will follow my example.
00:50:00.000 --> 00:50:04.999
In Holland we have saying consuminderen,
00:50:05.000 --> 00:50:09.999
it means consume less. And that\'s
what I\'m trying to do as well.
00:50:10.000 --> 00:50:14.999
I only want to buy things I really need.
In just six years
00:50:15.000 --> 00:50:19.999
the number of Eco teams in
Holland rose from 40 to 650.
00:50:20.000 --> 00:50:24.999
A Dutch university study found that members of eco
teams use far fewer resources than their neighbors do
00:50:25.000 --> 00:50:29.999
and save about $450 a year besides,
00:50:30.000 --> 00:50:34.999
clearly we can learn to consume
less wastefully. That\'s a lesson
00:50:35.000 --> 00:50:39.999
that\'s part of a curriculum in one American city. How
much do you guys figure we spend on our clothing?
00:50:40.000 --> 00:50:44.999
This is a very fine Italian tie here. Well,
how much are we gonna spend on this tie?
00:50:45.000 --> 00:50:49.999
$2 for my tie. Two, that\'s
how much I paid for it.
00:50:50.000 --> 00:50:54.999
$12 for the pants, $19 for the shoes.
How much is that? $48.
00:50:55.000 --> 00:50:59.999
$48. And this is just to show you that you
don\'t necessarily have to spend a lot of money
00:51:00.000 --> 00:51:04.999
to look professional. Harada Favela(ph)
frequently shops in thrift stores.
00:51:05.000 --> 00:51:09.999
He and Nate McKay aren\'t teachers, they work
for the consumer credit counseling service
00:51:10.000 --> 00:51:14.999
bringing on a kind program to thousands
of students in San Diego area schools.
00:51:15.000 --> 00:51:19.999
Our Volunteer Board of Trustees saw
a dramatic rise in bankruptcies,
00:51:20.000 --> 00:51:24.999
a dramatic rise in debt. And
they said, when does it stop?
00:51:25.000 --> 00:51:29.999
She hopes that the bucks will stop
here at Castle Park high school,
00:51:30.000 --> 00:51:34.999
where students are taught to stretch a
dollar until it screams. They don\'t graduate
00:51:35.000 --> 00:51:39.999
until they\'ve learned to manage money wisely,
it\'s called the Money Masters Program.
00:51:40.000 --> 00:51:44.999
As we ask students how many of
you own your own credit card,
00:51:45.000 --> 00:51:49.999
the number of students hand that go up
in the air is rising every semester.
00:51:50.000 --> 00:51:54.999
Yes, despite record levels of credit card debt and
a recent study which found that 80% of Americans
00:51:55.000 --> 00:51:59.999
don\'t understand basic
financial principles.
00:52:00.000 --> 00:52:04.999
Tania Orozco is glad that her daughter, Anita,
went through the money masters program.
00:52:05.000 --> 00:52:09.999
She seems to be more aware
of how money is managed.
00:52:10.000 --> 00:52:14.999
She\'s a lot more understanding about, when I don\'t have
money to buy out things or when we can\'t afford something
00:52:15.000 --> 00:52:19.999
than she was before. It really helps me
understand a lot more about my mom\'s finances.
00:52:20.000 --> 00:52:24.999
Tania can\'t wait until younger
sister Naomi takes it too.
00:52:25.000 --> 00:52:29.999
Every commercial she sees she wants me to buy
that item. She will call me into the living room
00:52:30.000 --> 00:52:34.999
to look at the TV to show this item that wants us
being advertised and it can be really frustrating.
00:52:35.000 --> 00:52:39.999
Mommy, can you buy me this movie? I don\'t know,
honey, let\'s see, okay? It\'s a dollar off.
00:52:40.000 --> 00:52:44.999
Okay, we got make less trips to the store. As
a single parent, Tania knows what it\'s like
00:52:45.000 --> 00:52:49.999
to struggle financially, not long ago she sought out
the advice of consumer credit counselors herself.
00:52:50.000 --> 00:52:54.999
A lot of the debt came for me, wanting
to buy things for my children.
00:52:55.000 --> 00:52:59.999
I\'ve started learning to
say no to certain things.
00:53:00.000 --> 00:53:04.999
Each month Tania and her daughters go over the
family bills together. I don\'t want them to grow up
00:53:05.000 --> 00:53:09.999
and end up with lot of debt like, I\'m
trying to get out right now. What is it?
00:53:10.000 --> 00:53:14.999
A money. A dollar. It\'s a dollar. Okay.
00:53:15.000 --> 00:53:19.999
[non-English narration]
00:53:20.000 --> 00:53:24.999
Consumer credit counselors says even pre schools
aren\'t too young to learn to say instead of spend.
00:53:25.000 --> 00:53:29.999
Parents come back and ask
us what are you teaching
00:53:30.000 --> 00:53:34.999
my little boy or little girl because now my little boy or little
girl is now telling me that I\'ve got to have to save my money.
00:53:35.000 --> 00:53:39.999
And they\'ll ask me like, is that
really something that we need?
00:53:40.000 --> 00:53:44.999
Yeah, what you do is you get your money
and you put it inside the piggy bank.
00:53:45.000 --> 00:53:49.999
How many of you have more
things than you need
00:53:50.000 --> 00:53:54.999
in your house? Sometimes, I\'m invited
to speak in classrooms as Gerardo does.
00:53:55.000 --> 00:53:59.999
When I do, it gives me a
new sense of optimism.
00:54:00.000 --> 00:54:04.999
I have clothes that I don\'t need, I have
everything in my closet. I can\'t get rid of it.
00:54:05.000 --> 00:54:09.999
School children often admit to
having more than they need.
00:54:10.000 --> 00:54:14.999
Consuming less, sharing more with those, less
fortunate throughout the world, protecting the earth,
00:54:15.000 --> 00:54:19.999
those things just makes sense to
them, after all it\'s their future.
00:54:20.000 --> 00:54:24.999
There are many ways to simplify and
none of the stories in this program
00:54:25.000 --> 00:54:29.999
are meant to be a model for everyone. But
whether you want to save the environment
00:54:30.000 --> 00:54:34.999
or simply save money, and whether you
take small steps or giant strides,
00:54:35.000 --> 00:54:39.999
I think you\'ll find escaping from Affluenza
will leave you feeling more fulfilled.
00:54:40.000 --> 00:54:44.999
It might also leave the world in
better shape for generations to come.
00:54:45.000 --> 00:54:50.000
Thanks for watching. I am Wanda Urbanksa.