Selling Lies
- Description
- Reviews
- Citation
- Cataloging
- Transcript
In 2016, an army of teenagers in Macedonia discovered a wildly lucrative game of posting false political clickbait news articles on Facebook for profit. By creating websites leading up to the presidential election that published sensationalized and misleading news stories about American politics, they generated a massive income and influenced the election. SELLING LIES offers a rare glimpse inside the secret network behind these websites, including one notorious ringleader whose social media reach had vast implications on American readers, and explores how disinformation campaigns are continuing to strongly impact the U.S. today leading into the 2020 presidential election.
Tulane University | Walter Isaacson, Professor of American History and Values
“The short, brilliant & scary doc… goes deep inside the Macedonian fake news industry and shows the truth behind the lies — and the impact it had on America. Very important!”
Educational Media Reviews Online | Russell A. Hall, Reference and Instruction Librarian, Penn State Erie
RECOMMENDED "Selling Lies examines the fake news generated in Macedonia focusing on U.S. politics preceding the 2016 elections. Indeed, it seems ludicrous that young Macedonians could have an impact on U.S. presidential politics and possibly the outcome of that election, but producer/director Leslie Iwerks ably shows how this chain of events occurred ... [C]ould serve as a solid entry point for larger discussions on fake news and misinformation on the internet."
CinemaBlend
“What's quite possibly the most interesting thing about Selling Lies is the way that it absolutely does refrain from making a judgment on this conflict between morality and money. The different positions are put forth and the audience is left to discuss it all after the fact."
Citation
Main credits
Iwerks, Leslie (film director)
Iwerks, Leslie (film producer)
Iwerks, Leslie (editor of moving image work)
Other credits
Co-editor Doug Jacobson; director of photography Suki Medencevic, ASC.
Distributor subjects
Journalism + Misinformation; Political Science; Technology + Society; American Politics; International Studies; DemocracyKeywords
WEBVTT
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In April of this year,
00:00:05.381 --> 00:00:07.215
the Republican led Senate
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intelligence committee
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unanimously found that Russia
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interfered with our elections
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and attempted to undermine
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American democracy, correct?
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And I said so too.
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Is it ever appropriate, sir,
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for the President
to solicit or accept foreign
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assistance in an election?
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It depends on what
kind of assistance.
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Is it ever appropriate
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for the President or
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presidential candidate to accept
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or solicit foreign assistance of
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any kind in his or her election?
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No, it’s not appropriate.
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Ok, sorry you had to struggle
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with that one
Mister Attorney General.
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We are going to make
this decision now,
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the Fox News decision desk
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has called Pennsylvania
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for Donald Trump,
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this means that Donald Trump
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will be the 45th President
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of the United States.
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His candidacy starting
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on an escalator ride
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one year ago.
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In the week or so
since the election
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there has been
mounting criticism
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of whether Facebook and
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Google used enough
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editorial responsibility in
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screening out fake news sites.
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Turns out,
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that a hundred different sites
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came from teenagers in one
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small Macedonian town
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who were looking to make money
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online and found that the best
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way to generate shares
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on Facebook is to publish
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sensationalist and often
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false content
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that caters to Trump supporters.
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Do you run a fake news website?
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No.
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Yes, you do.
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Instead of studying,
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teenagers are
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trying to earn money
00:04:29.936 --> 00:04:31.980
by writing, setting
up news sites,
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and passing on stories
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from other fake sites.
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We came to Veles to find out who
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is behind these websites.
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The fact that fake news
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was going more viral
00:04:41.406 --> 00:04:43.073
towards election day than
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mainstream news reporting is
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really surprising and I
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think something that we should
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be concerned about.
00:09:14.345 --> 00:09:15.428
The billionaire businessman,
00:09:15.429 --> 00:09:16.347
Donald Trump
00:09:16.348 --> 00:09:17.473
made it official today.
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I’m really rich,
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I assure you that.
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Donald is great at
00:09:22.728 --> 00:09:23.728
the one-liners
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but he’s a chaos candidate.
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I believe in a society
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where all people do well
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not just a handful
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of billionaires.
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Thousands more emails
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appearing to show -
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Director Comey said in his
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letter he’s not certain if
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these emails are significant -
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President Obama this week
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calling the growing problem of
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fake news on the internet
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\"a threat to democracy\"
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The Pope is taking a stand
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against fake and tawdry news -
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If we can’t discriminate between
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serious arguments and propaganda
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then we have problems.
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According to Hillary Clinton
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,this tiny nation has destroyed
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America’s democratic tradition.
00:10:00.725 --> 00:10:01.965
There’s all these stories about
00:10:02.310 --> 00:10:03.768
guys over in Macedonia
00:10:03.769 --> 00:10:04.853
who are running
00:10:04.854 --> 00:10:06.147
these fake news sites, and
00:10:06.314 --> 00:10:07.564
I’ve seen them now,
00:10:07.565 --> 00:10:08.524
and you sit there
00:10:08.524 --> 00:10:09.524
and it looks like a
00:10:09.859 --> 00:10:12.528
sort of low level CNN operation,
00:10:12.653 --> 00:10:13.653
- or a fake newspaper
00:10:13.654 --> 00:10:14.530
-or a fake newspaper
00:10:14.531 --> 00:10:15.571
- like the Denver Guardian
00:10:16.324 --> 00:10:17.365
If I ever run for president,
00:10:17.366 --> 00:10:19.242
I want these same Macedonian
00:10:19.243 --> 00:10:20.828
campaign consultants
00:10:21.412 --> 00:10:22.705
who are the geniuses -
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Of course, everybody was shocked
00:10:26.125 --> 00:10:27.125
What is happening?
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How is this possible?
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And then,
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very rapidly, very fast,
00:10:32.506 --> 00:10:33.923
it was like everybody
00:10:33.924 --> 00:10:34.842
was getting into the story,
00:10:34.843 --> 00:10:36.177
of what actually happened.
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These pictures coming in from
00:12:35.213 --> 00:12:36.838
the Reuters news agency,
00:12:36.839 --> 00:12:39.258
around three thousand migrants
00:12:39.842 --> 00:12:40.842
who spent the night
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out in the open.
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The media sphere here has been
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absolutely deteriorating
00:13:22.551 --> 00:13:23.551
for over a decade.
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We have been
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We have been 34th in the
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freedom of press
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just until 2006 and 2007,
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now we are in 118th place.
00:13:33.938 --> 00:13:35.522
Why? Because our mainstream
00:13:35.523 --> 00:13:37.065
media here became
00:13:37.066 --> 00:13:38.066
fake news media
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And these...
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people became grown ups,
00:13:41.487 --> 00:13:42.738
they became adults,
00:13:43.322 --> 00:13:45.783
in an atmosphere of fake news.
00:13:46.200 --> 00:13:47.325
So it was something that was
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a result of...
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the total media darkness of the
00:13:50.246 --> 00:13:51.872
previous government created
00:13:52.039 --> 00:13:53.498
and they took control of the
00:13:53.499 --> 00:13:55.000
media in the country.
00:13:56.544 --> 00:13:58.087
So again coming to the
00:13:59.046 --> 00:14:00.047
issue in Veles,
00:14:00.506 --> 00:14:01.756
these kids have very good school
00:14:01.757 --> 00:14:03.509
from our local situation here.
00:16:55.597 --> 00:16:57.683
Fake news, real gunfire
00:16:58.058 --> 00:16:59.684
A North Carolina man, arrested
00:16:59.685 --> 00:17:01.602
in a DC pizza shop after
00:17:01.603 --> 00:17:02.771
brandishing a gun.
00:17:03.022 --> 00:17:04.397
Telling police he was there to
00:17:04.398 --> 00:17:06.566
investigate a conspiracy theory
00:17:06.567 --> 00:17:08.152
called “Pizzagate”.
00:17:08.610 --> 00:17:09.986
According to police, Welch said
00:17:09.987 --> 00:17:11.113
that he had read online that
00:17:11.363 --> 00:17:11.989
that the Comet
00:17:11.990 --> 00:17:13.115
ping pong restaurant
00:17:13.449 --> 00:17:15.075
was harboring child sex slaves.
00:17:15.409 --> 00:17:16.909
The accusation came from this
00:17:16.910 --> 00:17:18.953
unhinged story that originated
00:17:18.954 --> 00:17:20.789
online days before the election.
00:17:22.750 --> 00:17:24.710
For the 2016 election,
00:17:25.127 --> 00:17:26.669
this was the first time in US
00:17:26.670 --> 00:17:28.337
history where the majority of
00:17:28.338 --> 00:17:29.714
Americans received their news,
00:17:29.715 --> 00:17:31.467
not from traditional
media outlets
00:17:31.508 --> 00:17:32.508
The majority of Americans were
00:17:32.509 --> 00:17:35.136
receiving their news from
social media platforms.
00:17:35.137 --> 00:17:37.681
And the legacy media outlets
00:17:37.890 --> 00:17:38.849
were much weaker, they had
00:17:38.850 --> 00:17:40.683
undergone a series of layoffs,
00:17:40.684 --> 00:17:42.018
some media outlets just a
00:17:42.019 --> 00:17:43.645
complete skeletal staff,
00:17:43.896 --> 00:17:44.937
so they didn’t have
the resources
00:17:44.938 --> 00:17:45.898
to push back against
00:17:45.899 --> 00:17:46.899
outright falsehoods.
00:17:47.441 --> 00:17:49.025
It’s hardly news that the
00:17:49.026 --> 00:17:51.195
newspaper business
is on the ropes.
00:17:51.320 --> 00:17:52.528
Reporters have been laid off,
00:17:52.529 --> 00:17:53.781
circulation has plummeted,
00:17:54.031 --> 00:17:55.281
the Post has closed bureaus
00:17:55.282 --> 00:17:56.200
around the country and
00:17:56.200 --> 00:17:57.200
around the world.
00:17:57.534 --> 00:17:58.701
Some papers have folded
00:17:58.702 --> 00:18:00.661
completely, others have reduced
00:18:00.662 --> 00:18:02.039
the number of pages,
00:18:02.247 --> 00:18:04.082
virtually an entire industry
00:18:04.083 --> 00:18:05.167
in free fall.
00:18:06.668 --> 00:18:08.878
We see Americans losing trust in
00:18:08.879 --> 00:18:10.004
the media for a number of
00:18:10.005 --> 00:18:11.631
reasons and at the same time,
00:18:11.632 --> 00:18:13.257
media outlets having to struggle
00:18:13.258 --> 00:18:14.551
with declining revenue
00:18:14.760 --> 00:18:16.762
so they can’t produce
quality journalism
00:18:17.012 --> 00:18:18.846
That creates a deadly dynamic
00:18:18.847 --> 00:18:19.847
for democracy.
00:18:20.307 --> 00:18:22.058
People are pivoting to social
00:18:22.059 --> 00:18:23.852
media which unfortunately
00:18:23.977 --> 00:18:25.729
incentivizes fake news -
00:18:25.896 --> 00:18:26.897
salacious news.
00:18:27.147 --> 00:18:28.232
So you have this kind of
00:18:28.357 --> 00:18:29.399
social media norm,
00:18:29.650 --> 00:18:31.692
where it’s ok to steal another
00:18:31.693 --> 00:18:33.486
media outlet\'s story just by
00:18:33.487 --> 00:18:35.197
changing the headline
or a few words.
00:18:35.739 --> 00:18:37.698
And because of the algorithms
00:18:37.699 --> 00:18:39.367
social media confirms people’s
00:18:39.368 --> 00:18:40.577
existing biases.
00:18:41.370 --> 00:18:43.746
People can’t even determine what
00:18:43.747 --> 00:18:45.666
is original journalism anymore.
00:18:50.504 --> 00:18:52.839
I started tracking fake news and
00:18:52.840 --> 00:18:55.174
disinformation shortly after the
00:18:55.175 --> 00:18:56.426
2016 election.
00:18:57.219 --> 00:18:59.387
We started looking everyday,
00:18:59.388 --> 00:19:01.807
trying to find who the
particular actors were,
00:19:02.015 --> 00:19:03.015
and...
00:19:03.225 --> 00:19:04.684
there was an attorney who
00:19:04.685 --> 00:19:06.269
established, as far as we know,
00:19:06.270 --> 00:19:07.770
the first fake news site in
00:19:07.771 --> 00:19:10.774
Macedonia. A website called
\"USA Politics Today\"
00:19:11.066 --> 00:19:12.943
that did traffic in
00:19:13.152 --> 00:19:15.069
hyper partisan information
00:19:15.070 --> 00:19:17.196
and sometimes hoaxes and other
00:19:17.197 --> 00:19:19.365
people in town, seeing the
00:19:19.366 --> 00:19:21.742
success that he had, started
launching their own
00:19:21.743 --> 00:19:22.983
and it became its own industry.
00:21:52.728 --> 00:21:55.439
USA Today Politics content did
00:21:56.023 --> 00:21:57.899
seem to spark a lot of eyeballs
00:21:58.108 --> 00:21:59.109
from Americans
00:21:59.609 --> 00:22:01.361
on things that were not true.
00:22:01.945 --> 00:22:03.697
It had conspiracy theories,
00:22:04.031 --> 00:22:05.866
stuff about Hillary
Clinton’s health,
00:22:06.325 --> 00:22:06.992
and...
00:22:07.326 --> 00:22:08.492
it also trafficked in
00:22:08.493 --> 00:22:09.661
flat out hoaxes
00:22:09.953 --> 00:22:11.163
multiple flat out hoaxes
00:22:11.788 --> 00:22:14.833
saying stuff like the
Bible and Quran are equal,
00:22:15.208 --> 00:22:17.711
or that Jill Stein endorsed
Donald Trump,
00:22:18.420 --> 00:22:21.173
or that the Supreme Court
had banned Sharia Law.
00:22:22.507 --> 00:22:24.592
Sometimes they did so well
00:22:24.593 --> 00:22:26.802
that they would even reach
00:22:26.803 --> 00:22:28.471
Facebook’s trending topics
00:22:28.472 --> 00:22:29.972
making it onto the front page
00:22:29.973 --> 00:22:31.433
giving it an wider reach
00:22:31.975 --> 00:22:34.602
These pages, from his sites, had
00:22:34.603 --> 00:22:36.188
about 2 millions followers.
00:23:15.310 --> 00:23:16.685
Facebook and Google have come
00:23:16.686 --> 00:23:18.479
under fire for their supposed
00:23:18.480 --> 00:23:20.272
role in spreading fake news
00:23:20.273 --> 00:23:21.274
throughout the election
00:23:21.566 --> 00:23:22.608
Now both companies are making
00:23:22.609 --> 00:23:24.276
changes to stop this spread of
00:23:24.277 --> 00:23:25.278
false information.
00:23:25.362 --> 00:23:27.364
You bear this responsibility,
00:23:27.447 --> 00:23:29.699
you’ve created these platforms,
00:23:29.908 --> 00:23:32.536
and now they are being misused.
00:23:32.702 --> 00:23:34.662
You have to be the ones
00:23:34.663 --> 00:23:36.832
to do something about it.
00:23:38.667 --> 00:23:39.917
I wish I could tell you that
00:23:39.918 --> 00:23:41.118
we’re going to be able to stop
00:23:41.378 --> 00:23:42.670
all interference
00:23:42.671 --> 00:23:45.006
but that just wouldn’t
be realistic.
00:23:45.340 --> 00:23:46.882
There will always be bad actors
00:23:46.883 --> 00:23:47.843
in the world and we can’t
00:23:47.844 --> 00:23:50.095
prevent all governments
from all interference,
00:23:50.178 --> 00:23:51.680
but we can make it harder.
00:23:52.889 --> 00:23:54.223
Suddenly people were realizing
00:23:54.224 --> 00:23:55.824
that there was a darker
side of Facebook,
00:23:55.934 --> 00:23:58.561
that is was also a platform for
00:23:58.562 --> 00:24:00.105
lies and deception.
00:24:00.397 --> 00:24:01.397
So...
00:24:01.440 --> 00:24:04.442
how Facebook responds and what
00:24:04.443 --> 00:24:06.445
they do is still an
open question.
00:24:07.737 --> 00:24:09.363
Economic actors like the
00:24:09.364 --> 00:24:11.282
Macedonian trolls that I think
00:24:11.283 --> 00:24:12.283
we’ve all heard about,
00:24:12.659 --> 00:24:14.869
basically folks who don’t
00:24:14.870 --> 00:24:16.120
have an ideological goal,
00:24:16.121 --> 00:24:17.456
they\'re just trying to
00:24:17.956 --> 00:24:19.290
write the most sensational thing
00:24:19.291 --> 00:24:20.291
they can,
00:24:20.375 --> 00:24:21.625
in order to get people to click
00:24:21.626 --> 00:24:23.920
on it so they can make money
on ads - it’s all economics.
00:24:24.212 --> 00:24:25.212
So the way to fight that
00:24:25.213 --> 00:24:26.964
is we make it so they can’t run
00:24:26.965 --> 00:24:28.340
our ads, they can’t make money,
00:24:28.341 --> 00:24:30.050
we make it so we can detect what
00:24:30.051 --> 00:24:31.135
they’re doing and show it less
00:24:31.136 --> 00:24:32.888
in news feeds so they
can make less money.
00:24:33.430 --> 00:24:34.847
One person’s fake news, is
00:24:34.848 --> 00:24:36.307
another person’s news. And the
00:24:36.308 --> 00:24:37.725
idea that Facebook, or Google,
00:24:37.726 --> 00:24:39.143
or Twitter could remove things
00:24:39.144 --> 00:24:40.144
without our knowledge
00:24:40.312 --> 00:24:41.437
shouldn’t that get
us up in arms?
00:24:41.438 --> 00:24:42.189
This is out of control, and
00:24:42.190 --> 00:24:43.230
everybody’s really got to have a
00:24:43.231 --> 00:24:44.607
gut check here - you’re being
00:24:44.608 --> 00:24:47.194
censored and they say you’re
a conspiracy theorist.
00:24:47.277 --> 00:24:48.819
It’s definitely happening and
00:24:48.820 --> 00:24:50.489
it’s very scary, you have
00:24:50.697 --> 00:24:52.823
60% of millennials get the
00:24:52.824 --> 00:24:54.492
majority of their news from
00:24:54.493 --> 00:24:56.578
Facebook and that
trending timeline.
00:24:56.620 --> 00:24:57.954
Breitbart, the news site,
00:24:58.497 --> 00:25:00.831
has basically lost about 30% of
00:25:00.832 --> 00:25:02.458
its traffic since that happened.
00:25:02.459 --> 00:25:04.085
FOX by the way is down too.
00:26:49.774 --> 00:26:52.234
Everybody are aware that this is
00:26:52.235 --> 00:26:54.779
a wrongdoing, that this is
00:26:55.113 --> 00:26:57.574
damaging the media,
00:26:57.991 --> 00:26:59.451
the professional journalism,
00:26:59.909 --> 00:27:02.787
and the final damage is
on the society as well.
00:27:03.747 --> 00:27:06.750
The biggest damage is on
the country image.
00:27:07.917 --> 00:27:10.462
But there is still enormous
00:27:11.087 --> 00:27:12.839
creation of the fake news
00:27:13.048 --> 00:27:14.799
mainly on social media.
00:27:15.800 --> 00:27:17.427
So we are trying to condemn
00:27:17.677 --> 00:27:18.677
the fake news,
00:27:18.803 --> 00:27:20.846
it’s simply not a proper way
00:27:20.847 --> 00:27:22.932
to earn money.
00:27:53.588 --> 00:27:55.715
What we saw in the 2016 election
00:27:56.132 --> 00:27:57.508
that’s been a microcosm of
00:27:57.509 --> 00:27:58.885
what’s happening globally.
00:27:59.260 --> 00:28:00.427
We see this in Indonesia,
00:28:00.428 --> 00:28:01.845
with the mayor of Jakarta taken
00:28:01.846 --> 00:28:03.932
down over essentially fake news.
00:28:04.182 --> 00:28:06.016
We see this in Myanmar with the
00:28:06.017 --> 00:28:07.976
genocide being promoted through
00:28:07.977 --> 00:28:09.603
fake news, we see this in the
00:28:09.604 --> 00:28:11.188
developing world where there is
00:28:11.189 --> 00:28:14.234
even less of a media institution
for the people to turn to.