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Favela Farm
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Pedro is part of a collective of young people in Rio de Janeiro working on new mobile phone technology. Social network apps can serve a dual purpose: They can increase awareness about a cause, and enable users to take action. Social apps help users feel they're making a difference. Pedro goes to Rio and meets Cadu and Dinho, who work on community projects in the Mare and Alemao favelas.
The massive and uncontrolled growth of favelas is a major environmental issue in Rio. In Alemao and Mare alone there are more than 200,000 people, with few proper facilities. Cadu and Dinho are taking Pedro to meet young people from Rio's North Zone, learn about their lives, and research the possibilities for a new 'Life App' that can help with green business initiatives in the favela community.
Citation
Main credits
Mac Niven, Rodrigo (Director)
Mac Niven, Rodrigo (Screenwriter)
Araújo, Lúcia (Director)
Garcez, Bruno (Narrator)
Bradshaw, Steve (Film editor)
Other credits
Music, Just A Band, Malicia Urban Crew, Audio Network; editor, Sotira Kyriacou.
Distributor subjects
Activism; Anthropology; At-risk Youth; Brazil; Citizenship and Civics; Community; Developing World; Environment; Gardening; Geography; Global Issues; Globalization; Health; Latin American Studies; Science, Technology, Society; Social Psychology; Sociology; Sustainable Agriculture; TechnologyKeywords
WEBVTT
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- It\'s a mobile world with
calls, texts, and apps to help
00:00:21.890 --> 00:00:23.240
make our lives easier.
00:00:25.810 --> 00:00:28.979
But not everyone\'s benefiting...
00:00:28.980 --> 00:00:30.799
yet.
00:00:30.800 --> 00:00:33.289
Can mobile phone apps
be designed to help
00:00:33.290 --> 00:00:35.659
make a better world?
00:00:35.660 --> 00:00:38.579
This series challenges app
developers from around the
00:00:38.580 --> 00:00:42.639
world to visit communities who
are missing out, and then come
00:00:42.640 --> 00:00:45.639
up with an app that
could help...
00:00:45.640 --> 00:00:47.449
a Life App.
00:00:47.450 --> 00:00:50.449
- Yes, yes, yes, yes!
00:00:50.450 --> 00:00:55.119
- This week, Life Apps is in
Brazil, a country that\'s in
00:00:55.120 --> 00:00:59.019
love with the smartphone, but
which remains deeply divided
00:00:59.020 --> 00:01:01.470
between the haves and have nots.
00:01:20.410 --> 00:01:23.809
- Rio de Janeiro, perhaps the
world\'s most beautifully
00:01:23.810 --> 00:01:25.060
located city.
00:01:27.750 --> 00:01:31.689
With business booming, Brazil
is home to a mobile phone
00:01:31.690 --> 00:01:35.339
bonanza, and it\'s fourth in the
world for its number of
00:01:35.340 --> 00:01:36.590
smartphones.
00:01:49.080 --> 00:01:52.769
For young people like Pedro, a
job creating apps for mobile
00:01:52.770 --> 00:01:55.860
phones is a dream come true.
00:02:03.320 --> 00:02:06.849
Like many young software
designers, Pedro wants to make
00:02:06.850 --> 00:02:08.179
a decent living.
00:02:08.180 --> 00:02:10.919
But he also wants to help
others who are not so
00:02:10.920 --> 00:02:14.710
fortunate and don\'t have
a college education.
00:03:15.670 --> 00:03:20.079
Despite its beautiful setting,
Rio has many problems: social
00:03:20.080 --> 00:03:22.690
exclusion, pollution,
and unemployment.
00:03:28.160 --> 00:03:32.029
So Life Apps has challenged
Pedro to design a mobile phone
00:03:32.030 --> 00:03:34.910
app to help Rio\'s marginalized
communities.
00:03:51.510 --> 00:03:54.899
Like many young Brazilians,
Pedro wants to help create a
00:03:54.900 --> 00:03:58.149
sustainable economy that doesn\'t
cause pollution or
00:03:58.150 --> 00:03:59.609
social exclusion.
00:03:59.610 --> 00:04:02.070
He calls it the green economy.
00:04:44.160 --> 00:04:47.129
Pedro has accepted the challenge
to come up with a
00:04:47.130 --> 00:04:49.659
mobile phone app that
could promote the
00:04:49.660 --> 00:04:51.220
green economy in Rio.
00:04:54.100 --> 00:04:57.129
But how can a mobile
phone app help?
00:04:57.130 --> 00:05:01.109
It\'s time for some on-the-ground
research.
00:05:01.110 --> 00:05:06.309
Here in Rio\'s North Zone, Pedro
meets Cadu and Dinho.
00:05:06.310 --> 00:05:09.879
They work on community projects
in the Mare and
00:05:09.880 --> 00:05:13.949
Alemao favela complexes,
two of Brazil\'s largest
00:05:13.950 --> 00:05:16.760
shantytowns.
00:05:35.590 --> 00:05:39.569
Cadu and Dinho are taking Pedro
to meet young people who
00:05:39.570 --> 00:05:42.649
can help him work on
ideas for an app.
00:05:42.650 --> 00:05:46.539
Pedro\'s never been in such
a huge favela before.
00:05:46.540 --> 00:05:50.289
The massive, uncontrolled growth
of favelas is a major
00:05:50.290 --> 00:05:52.359
environmental issue is Rio.
00:05:52.360 --> 00:05:55.619
There\'s little proper
sanitation, power, or water
00:05:55.620 --> 00:05:58.540
supplies, and hardly
any green spaces.
00:06:12.820 --> 00:06:14.300
(MUSIC PLAYING)
00:06:42.130 --> 00:06:46.809
Up on the roof Pedro meets
Thamyra, a young journalist,
00:06:46.810 --> 00:06:50.369
and Adair, who works
with ex-convicts.
00:06:50.370 --> 00:06:52.999
Both live in the Alemao.
00:06:53.000 --> 00:06:58.630
And student Gir, who grew
up here in Mare.
00:08:02.150 --> 00:08:04.159
The harsh reality of life
in the favelas is
00:08:04.160 --> 00:08:06.619
becoming clear to Pedro.
00:08:06.620 --> 00:08:10.069
However, his new friends are
already trying to promote a
00:08:10.070 --> 00:08:12.519
green economy.
00:08:12.520 --> 00:08:17.720
And they\'ve got some ideas how a
mobile phone app could help.
00:09:27.620 --> 00:09:33.179
Close by along the Avenue of
Brazil, an estimated 150,000
00:09:33.180 --> 00:09:36.779
people live in the Alemao favela
complex, one of the
00:09:36.780 --> 00:09:38.030
biggest in Rio.
00:09:41.510 --> 00:09:45.749
Pedro is taking a look around
and meeting up with Thamyra.
00:09:45.750 --> 00:09:48.909
He wants to see the kind of
environmental problems that
00:09:48.910 --> 00:09:52.889
could be helped by a green
economy app, and the kind of
00:09:52.890 --> 00:09:55.450
solutions people are
already working on.
00:10:42.190 --> 00:10:45.599
Next, Thamyra takes Pedro to
a project called Verdejar,
00:10:45.600 --> 00:10:51.059
\"Going Green.\" Verdejar involves
local people in
00:10:51.060 --> 00:10:54.129
sustainability projects
and campaigns.
00:10:54.130 --> 00:10:56.450
They use theater, video,
and artwork.
00:11:24.550 --> 00:11:28.049
Quarries next to the favelas
used to spew dust into the
00:11:28.050 --> 00:11:29.369
atmosphere.
00:11:29.370 --> 00:11:32.440
And despite many protests,
one is still active.
00:11:53.710 --> 00:11:54.960
[(MUSIC PLAYING]
00:12:05.070 --> 00:12:09.389
Next day, Pedro meets Cadu for
a walk around the Mare, a
00:12:09.390 --> 00:12:13.769
complex of favelas that\'s even
bigger than the Alemao.
00:12:13.770 --> 00:12:17.759
There\'s just one badly neglected
park for over half a
00:12:17.760 --> 00:12:20.310
million residents.
00:13:13.810 --> 00:13:17.779
Next stop in the Mare, something
almost unknown here:
00:13:17.780 --> 00:13:19.729
a vegetable garden.
00:13:19.730 --> 00:13:23.229
It\'s run by volunteers to
improve the environment and to
00:13:23.230 --> 00:13:27.280
provide people with an
alternative to junk food.
00:17:41.380 --> 00:17:45.229
After briefing them on all the
projects, Pedro decides to
00:17:45.230 --> 00:17:49.470
focus on the community
vegetable garden.
00:19:48.680 --> 00:19:51.629
The discussion continues
into the evening until
00:19:51.630 --> 00:19:52.880
they reach a consensus.
00:20:01.810 --> 00:20:05.619
- The plan is to design a mobile
phone game that allows
00:20:05.620 --> 00:20:09.449
people to plant and grow
virtual seeds.
00:20:09.450 --> 00:20:13.499
And for every virtual seed,
there\'ll be a real one planted
00:20:13.500 --> 00:20:16.660
in the community garden.
00:20:49.550 --> 00:20:52.009
Pedro and Yuri develop the app.
00:20:52.010 --> 00:20:53.360
It\'s an ambitious idea.
00:21:14.220 --> 00:21:18.049
Tomorrow, they\'re going back to
the Mare favela to explain
00:21:18.050 --> 00:21:21.809
how the app would work.
00:21:21.810 --> 00:21:23.060
(MUSIC PLAYING)
00:21:37.260 --> 00:21:40.639
Erivaldo has heard his project
has been chosen for
00:21:40.640 --> 00:21:42.339
Pedro\'s Life App.
00:21:42.340 --> 00:21:47.240
But will Pedro\'s idea be what
Erivaldo really needs?
00:22:14.980 --> 00:22:19.059
Even though it\'s only at concept
stage, Pedro and Yuri
00:22:19.060 --> 00:22:25.029
explain how their app, Plant
And Harvest, would work.
00:22:25.030 --> 00:22:28.389
First, you must register.
00:22:28.390 --> 00:22:31.799
After that, you get to know
about the social projects
00:22:31.800 --> 00:22:37.079
listed on a new screen named
Meeting the Projects.
00:22:37.080 --> 00:22:40.869
Once a project is picked,
a screen opens, and more
00:22:40.870 --> 00:22:44.329
information is seen along
with a short video.
00:22:44.330 --> 00:22:47.789
After donating to the project,
you can choose seeds from a
00:22:47.790 --> 00:22:51.269
list of several different
vegetables and fruits.
00:22:51.270 --> 00:22:54.450
These can now be planted, and
you can follow their growth.
00:22:59.570 --> 00:23:03.049
On the last screen, the harvest
can be delivered to
00:23:03.050 --> 00:23:06.010
you, or you can give it to a
family in the community.
00:23:11.360 --> 00:23:15.049
If you decide to donate the
harvest, you receive the
00:23:15.050 --> 00:23:18.589
equivalent seeds back so
that you can keep on
00:23:18.590 --> 00:23:19.840
planting and playing.
00:25:27.990 --> 00:25:32.259
Pedro will continue to develop
the Plant And Harvest app,
00:25:32.260 --> 00:25:36.299
whatever the technical
challenges.
00:25:36.300 --> 00:25:40.619
He\'s created a new network, and
amid the green forests and
00:25:40.620 --> 00:25:45.279
gray concrete, he\'s shown
another way mobile phones can
00:25:45.280 --> 00:25:53.070
help build a sustainable future
with another Life App.
Distributor: Bullfrog Films
Length: 27 minutes
Date: 2013
Genre: Expository
Language: English
Grade: 7-12, College, Adults
Color/BW:
Closed Captioning: Available
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