The Hobby

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A McDonald's Happy Meal shortage. A security guard escort. Guns pulled in a Target parking lot. All of these are caused by a common factor: trading cards. In 2020, a new BOOM began. For the first time, large hedge funds, celebrities like Logan Paul and Steve Aoki, nostalgic millennials, entrepreneurs like Josh Luber, and billionaires scrambled to add sports, Pokémon, and other hot item cards to their collections and portfolios. Over the next two years, the hobby exploded — even causing card grading services to shut down due to overwhelming customer service. This documentary is a character-driven, feel-good deep dive into the high-stakes, eccentric world of card collecting- following buyers, sellers, card shop owners, graders, online streamers, auctioneers, and more, who all participate in the hobby in their own unique ways.

A MARC record for this title is not available yet.

Keywords

Collectibles,collectors,hobby,McDonald's,Happy Meal,Pokemon,trading cards,Collectors,card collecting,sports cards,hedge fund,hedge funds,Logan Paul,Steve Aoki,Millenials,Josh Luber,; "The Hobby"; Collective Eye Films

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[80S SYNTH MUSIC PLAYING]

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[MUSIC STOPS]

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I think one of the problems
today in the hobby

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is that kids today
are just looking at it
for investment value.

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I'd rather collect newer cards

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'cause they're excellent
potential for investment.

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I think all the old cards
are great.

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I mean, they're worth
a lot of money

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and they do bring some
spirit of baseball.

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MAN: Well, some of the kids
are getting--

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Maybe they're too
sophisticated
to be collectors.

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Now they want to be investors,

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which is really he wrong
approach to a nice hobby.

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A hobby is a hobby is a hobby.

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You know,
it's like collecting rocks.

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What are you going to do,

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buy one and sell one
the next day?

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You know, you collect them
to admire them
and look at them.

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[DRAMATIC STRING MUSIC PLAYING]

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MAN: COVID 19 pandemic
has taken its toll.

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The same can't be said
for the sports
trading card industry.

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WOMAN: Two
LeBron James cards

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and a Giannis
Antetokounmpo card

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each sold for
more than $1,000,000.

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AUCTIONEER: $190,000,
do I hear 200?

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200 I have. How about 220?
220 I have. Let's go 240.

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MAN 2: The trend is celebrities

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who play trading card games.

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MAN 3: There's over
four seconds left,
just broke the $73,000.

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MAN 4: I know this is
a lot of money,

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but this is what everybody
has been wanting lately.

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WOMAN 2: The final cost
could exceed $10 million.

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MAN 4: I'm at $340,000.

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Final call.

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Last chance.

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$360,000.

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WOMAN 3: A record $6.6 million.

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WOMAN 4: $12.6 million.

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This makes it the most
valuable sports card
of all time.

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[PENSIVE PIANO MUSIC PLAYING]

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-MAN: How's my shirt looking?
-INTERVIEWER: Good.

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-How's my hair?
-Great.

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Thank you.

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So I'm Paul Sullivan,

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for 13 years I was
the "Wealth Matters" columnist

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at the New York Times.

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In March of 2018,

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I decided to look at
the trading card market.

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The resulting column
was titled,

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"Some Traders
Study Stock Prices.

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Others monitor the '52 Mantle."

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I end up writing 608 columns
in 13 years.

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You know, over a million words.

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You know, talked to
some 5000 people.

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But I remember
this one because,

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when it was something
like trading cards,

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there's always a
"why now?" component,

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like, why would I write
about this now?

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And the reason
I wrote about it is because

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PWCC was introducing this index.

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So an index that they had
created with trading cards

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and it was modeled
on the S&P 500.

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At the time that
I wrote this column,

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the PWCC Index
had beat the S&P 500

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by almost two times as much.
They had double the returns.

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And so that was striking.

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Whenever I'd write
about these things
like trading cards,

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they always fell into
a category that I come
back to again and again.

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And that was
passion investments.

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You know, people always hope

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that they're going
to buy something

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and it's going to,
it's going to boom.

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But for you to do it in
any sort of intelligent way,

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you have to know
that you just love this thing.

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You just love this thing.

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And if it increases
in value, great.

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And if it doesn't, well,

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you have this thing
that you love.

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REPORTER:
Collectors have been buying up
full stocks of baseball cards,

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basketball cards
and Pokemon cards

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and then reselling them online.

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COVID was something that,
you know, nobody obviously
expected to happen, right?

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And when it happened, there's
a lot of chatter in our industry

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thinking the market's
going to crash.

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And then come April,

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everyone started getting
into their old collections.

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WOMAN: Thanks to
the surge of livestream
sports card sales,

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the sports card trading market
is projected to grow
from $14 billion in 2019

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to nearly $100 billion
by the year 2027.

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You know, the Jordan
documentary was coming out,
so there was hype on that.

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I've never seen
another documentary do
anything like what that did.

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Before the boom,
a Michael Jordan rookie
was $35,000

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the height of the boom,
$800,000.

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CHRIS: Wayne Gretzky's 1979
O-Pee-Chee rookie card

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that one sold at auction
for just under 1.4 million.

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JESSE: We had a Brady
sell for 2.88 million,

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privately sold a LeBron
for 5.2 million.

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Patrick Mahomes
cards sell for 4.3 million.

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If you were in on the right
product at the right time,
you made money.

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In the last six months

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trading cards, Yu-Gi-Oh!,
Pokemon and Magic,

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we've sold $8 million worth.

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$8 million in two auctions.

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[BOTH SHOUTING]

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Record breaking sales,
including one today,
a card sold for $5.9 million.

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This industry just
went absolutely crazy.

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We were selling
two cards per second.

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We did 2 billion
in sales in 2020

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and 2 billion in sales
halfway through 2021.

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[SHOUTING EXCITEDLY]

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We went from
25 employees pre-COVID,
to now over 110.

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Pre-pandemic, It was
a struggle at that time.

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We worked on margins
like five, 10?fore.

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Now you can average
like around 80 to 120000
at shows.

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CHRIS: Through the pandemic,
the governments printed
trillions of dollars

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to try and help the economy
and stabilize the economy,

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but that's going to create
inflation down the road.

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And one of the things that
you hedge against inflation

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is by buying hard assets.

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A lot of the people that are
doing the buying are in that,

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you know, demographic
that grew up in the '80s,

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going to all these shows
and they love sports cards.

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So all those
confluence of events

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are coming together
over the last 18 months

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to create this perfect storm
that we're seeing.

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[CHATTING INDISTINCTLY]

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PAUL: About 15 months after
writing that first column
on baseball cards,

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I received an email
from a reader

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who said, you know,
"I have a-- I don't think
you got the full story."

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Five grown men were fighting
over trading cards

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outside the Brookfield Target.

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REPORTER:
The fight all starting at
the Wauwatosa Target

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over claims
the man in all black

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let people cut the line
to buy sports trading cards.

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MAN: When a business gets hot,
a hobby gets hot,

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there's always a seedy element
that might be jumping in

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to take advantage
of the situation.

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REPORTER: There was even
a man who pulled a gun
on another customer

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just to get Pokemon cards.

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Target trading card collectors
turned Target into a sneaker
camp out war zone.

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We've learned
this shooting happened

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after a shoplifting incident
inside of this Target,

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involving Pokemon cards
and a pizza.

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Target is reportedly
taking trading cards
off of their shelves.

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MAN: So now you've got these
retail flippers lining up
at Target.

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They're going in,
they're gonna buy a $30 box.

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Immediately go to eBay,
flip it for 100, $150.

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It's all about
supply and demand.

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A scarcity that's driven up
the price of a box of new cards
like this one, about $400.

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There's a big majority of it,
they're doing for
return on investment.

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This is almost like
the golden ticket,
Willy Wonka theory.

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Then you've got people
just scamming each other online.

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There have been times,
even online from these
last couple of years

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where people have purchased
one of these vintage boxes

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and they've cracked it open
and it's been fake cards.

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It's fake.

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MAN: Logan Paul paid three
and a half million dollars
for Pokemon cards.

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They're fake.

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-MAN 2: A fake resealed
booster box...
-It's a resealed box.

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MAN 3: Get the [BLEEP]
out of here, bro.

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MAN 4: That's not good.

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A man from Georgia spent $58,000

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of a COVID relief fund loan
on a Pokemon card.

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People are insane.

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These were two submissions
that we had to us.

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Two Jordan rookies.

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But everything about
this card is fake.

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They got us, guys.

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About a five minute
smash and grab.

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ROB: We have had
scary situations,
scary characters

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come through here

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and we've actually
had a recent situation where...

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[BLEEPING]

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[MAN TALKING]

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You got to cut that.
Okay, cut that second thing.

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PAUL: The markets for nostalgia
have been distorted by adults.

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Full stop. And it's
trickled down to kids.

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That says something
really sad about

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where we are with
these childhood hobbies

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that give, you know,
texture to to our early lives

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and give us stories to tell
when we're adults.

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MIKE: All right, guys,
welcome back in.

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Another a new podcast,
Sports Cards Nonsense,

00:09:23.355 --> 00:09:25.148
brought to you by
The Ringer Podcast Network.

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As always, I'm your host,
Mike Gioseffi.

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As always, he is my wife's
third favorite cousin...

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-And your favorite
best friend?
-MIKE: Fair.

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-Jesse Gibson is my name.
Thank you, sir.
-There you go.

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Now that we've
established bloodlines,

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what are we doing today
by means of actual content?

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-What's the story?
-We got to do Hobby 101.

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I think we just start
by explaining the ecosystem.

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Let's go right
from the streamline.

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So where does this whole thing
trickle down from?

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Yeah, I want to know
about manufacturers.

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-Distributors.
-Okay.

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Basically everything there
is coming from top down.

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[CLASSICAL STRING MUSIC PLAYING]

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MIKE: Short answer,
starts with manufacturing.

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Topps, Panini,
they make the cards.

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They send them out
to distributors

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who do just that,
distribute the cards.

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Then come into play
the retailers,

00:10:09.443 --> 00:10:12.613
local card shops
and breakers, retail locations.

00:10:13.780 --> 00:10:15.157
And then at the
end of the day, right,

00:10:15.157 --> 00:10:18.452
the most important part,
the collectors.

00:10:18.452 --> 00:10:20.954
From there you kind of
have options on what
to do with the cards.

00:10:20.954 --> 00:10:23.207
You can grade them,

00:10:23.207 --> 00:10:25.667
use different auction houses,
secondary markets.

00:10:27.461 --> 00:10:29.546
So there's definitely
a streamline of things,

00:10:29.546 --> 00:10:32.257
but at the end of the day,
it then just comes down
to the collector, right?

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If there's nobody who
has a love and a passion
for these cards,

00:10:35.135 --> 00:10:37.095
everything above
that is useless.

00:10:37.095 --> 00:10:40.390
So that's really where the
true lifeblood of this hobby is.

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Okay, so that's
where we are now.

00:10:42.726 --> 00:10:45.312
But can we maybe
take it back a little bit?

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How did this all begin?

00:10:50.859 --> 00:10:54.029
-INTERVIEWER:
Yeah. Get his name.
-Yeah. I mean, I can...

00:10:54.029 --> 00:10:56.031
I've got a little bit of
wiggle room if we need it.

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INTERVIEWER: Wanna just
lead him a little bit?

00:10:58.825 --> 00:11:00.369
CHRIS:
So these are some
of the highlights

00:11:00.369 --> 00:11:02.704
in our upcoming vintage
platinum night
sports auction.

00:11:02.704 --> 00:11:05.958
This is a 1912 Plow's Candy
Ty Cobb card.

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This is an extremely rare set.

00:11:07.835 --> 00:11:11.171
There's only a handful
of examples known

00:11:11.171 --> 00:11:13.715
and this is the highest
graded example of a Ty Cobb.

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This will sell for 200,000
plus in the auction.

00:11:17.678 --> 00:11:21.890
Uh, this is a 1951 Bowman
Mickey Mantle rookie card.

00:11:21.890 --> 00:11:24.184
This is an example of what
the cards did look like

00:11:24.184 --> 00:11:26.603
before '52 Topps came out
and changed the game.

00:11:26.603 --> 00:11:31.859
And this card will bring
around $400,000
in the auction.

00:11:31.859 --> 00:11:35.571
So I think the first
trading card is known
as a "Peck and Snyder",

00:11:35.571 --> 00:11:40.033
and it was the
Cincinnati Red Stockings.

00:11:40.033 --> 00:11:44.705
So initially, you know,
cards were packaged
with tobacco products,

00:11:46.498 --> 00:11:50.169
then it graduated
to candy and gum.

00:11:50.169 --> 00:11:53.130
In 1915, you get
the Cracker Jack set,

00:11:55.632 --> 00:11:58.051
1933, you get
the Goudey Gum Company

00:11:58.051 --> 00:11:59.887
producing the
historic Goudey set.

00:12:01.805 --> 00:12:04.808
And then Topps really
shifted the market in '52

00:12:04.808 --> 00:12:08.270
and created the modern era
of card collecting

00:12:08.270 --> 00:12:11.565
using imagery of the players,
statistics on the back,

00:12:11.565 --> 00:12:14.109
created that larger size.

00:12:14.109 --> 00:12:15.903
[VINTAGE BASEBALL
COVERAGE PLAYING]

00:12:17.863 --> 00:12:19.615
MAN: The Mickey Mantle story
is one that--

00:12:19.615 --> 00:12:21.116
It almost sounds
like lore, right?

00:12:21.116 --> 00:12:22.910
It almost sounds like
people made this up.

00:12:22.910 --> 00:12:25.287
"Oh, the most expensive
card of all time was
dumped in the ocean."

00:12:27.581 --> 00:12:29.291
CHRIS: Yeah,
so the tale goes that

00:12:29.291 --> 00:12:32.920
Topps produced the
second series of '52 Topps,

00:12:32.920 --> 00:12:37.966
and they weren't able
to get them distributed
to stores in time.

00:12:37.966 --> 00:12:40.511
And eventually
at some point in the '50s,

00:12:40.511 --> 00:12:44.056
they put them on a barge
and went off the coast
of New Jersey

00:12:44.056 --> 00:12:46.350
and just dumped
all the '52 Topps cases.

00:12:47.768 --> 00:12:51.021
If there was one
'52 Topps case left right now,

00:12:51.021 --> 00:12:53.273
it would sell
for over $10 million.

00:12:53.273 --> 00:12:54.733
Yeah. [LAUGHS]

00:12:55.984 --> 00:12:58.487
MIKE: In 1965,
Topps buys Bowman.

00:12:58.487 --> 00:13:00.489
Really making them king.

00:13:00.489 --> 00:13:04.368
Then you have Panini
first entering the game
in Italy with soccer cards.

00:13:04.368 --> 00:13:07.287
'70s and '80s.
Fleer and Topps
are battling it out,

00:13:07.287 --> 00:13:10.415
even had Fleer suing Topps,
claiming they're a monopoly.

00:13:10.415 --> 00:13:12.626
By the '80s
even into the '90s,

00:13:12.626 --> 00:13:15.128
everybody's interested,
advertising everywhere.

00:13:15.128 --> 00:13:18.006
Baseball cards are in
every kid's hand at one point.

00:13:18.006 --> 00:13:21.051
JESSE: So in the '90s,
you know, we had
this mass production.

00:13:21.051 --> 00:13:24.847
There was a ton of demand
for it and they over-printed
basically everything.

00:13:24.847 --> 00:13:28.392
CHRIS: And so, you know,
values went down on sports
cards across the board.

00:13:28.392 --> 00:13:31.854
So that was what's
called the junk wax era.

00:13:31.854 --> 00:13:34.898
JOSH: The basic economic forces
played out the way
they're supposed to play,

00:13:34.898 --> 00:13:39.194
except that nobody had
any transparency into supply.

00:13:39.194 --> 00:13:40.946
This is pre-Internet, right?

00:13:40.946 --> 00:13:43.073
Everybody thought they were
the only ones that had 12

00:13:43.073 --> 00:13:44.700
you know, an upright
Ken Griffey Jr. rookies,

00:13:44.700 --> 00:13:46.660
but we all had 12 Griffey's.

00:13:46.660 --> 00:13:48.161
So they tried to
create more rarity

00:13:48.161 --> 00:13:49.746
and so they started
serial numbering cards.

00:13:50.873 --> 00:13:53.709
That leaned into
signing of cards,

00:13:53.709 --> 00:13:55.627
and then jersey patch cards,

00:13:55.627 --> 00:13:58.088
game used jersey cards.

00:13:58.088 --> 00:14:00.007
It's not just a piece
of cardboard now.

00:14:00.007 --> 00:14:03.677
It's, "Wow, this is a piece
of Jordan's jersey,
his autograph." You know?

00:14:03.677 --> 00:14:05.637
Now we could keep
a piece of history.

00:14:08.807 --> 00:14:11.602
MIKE: 2005 rolls around,
Fleer declares bankruptcy.

00:14:11.602 --> 00:14:15.105
So now we've got Topps,
Upper Deck, Panini
kind of all competing.

00:14:15.105 --> 00:14:17.107
And then really the back
half of that decade,

00:14:17.107 --> 00:14:20.235
we see Panini start
to get super aggressive,
getting licensing,

00:14:20.235 --> 00:14:23.322
which would obviously
not allow other manufacturers
to make cards.

00:14:23.322 --> 00:14:26.575
Then, at that point,
It is all Panini for
everything except baseball.

00:14:26.575 --> 00:14:28.327
And that's what Topps
was left with.

00:14:28.327 --> 00:14:30.746
Topps had baseball,
Upper Deck had hockey,

00:14:30.746 --> 00:14:32.664
Panini kind of everything else.

00:14:32.664 --> 00:14:35.501
Then in 2021, that's really
when everything starts
to change, right?

00:14:35.501 --> 00:14:37.127
Fanatics enters the game.

00:14:37.127 --> 00:14:39.963
Here you've got a ten ton
monster just coming in

00:14:39.963 --> 00:14:43.217
that is already just the player
when it comes to apparel,

00:14:43.217 --> 00:14:45.093
now they're coming
into the card game.

00:14:45.093 --> 00:14:48.555
You know, decades ago,
Fleer thought Topps maybe
was a bit of a monopoly.

00:14:48.555 --> 00:14:51.016
Well, now Fanatics comes in
and acquires baseball,

00:14:51.016 --> 00:14:54.144
basketball and football
licensing exclusive,

00:14:54.144 --> 00:14:55.812
which is just unheard of.

00:14:55.812 --> 00:14:57.397
I mean, these really are
going to be the people

00:14:57.397 --> 00:14:59.691
who set the table for
the card market going forward.

00:14:59.691 --> 00:15:02.611
Okay, so Fanatics
gets all this licensing.

00:15:02.611 --> 00:15:04.404
What's going to go on
with Panini?

00:15:04.404 --> 00:15:06.031
What happens
with Topps now?

00:15:06.031 --> 00:15:07.866
Do they just go out of business?

00:15:07.866 --> 00:15:12.704
MAN 1: Topps,
for the first time
in over 70 years,

00:15:12.704 --> 00:15:18.168
will not produce
officially licensed
Major League Baseball cards.

00:15:18.168 --> 00:15:20.295
MAN 2: Fanatics moving
beyond commerce.

00:15:20.295 --> 00:15:23.048
MAN 3: They're going
to be the exclusive
trading card producer

00:15:23.048 --> 00:15:26.677
for football cards,
baseball cards
and basketball cards

00:15:26.677 --> 00:15:29.012
I've already seen on YouTube
a couple of places,

00:15:29.012 --> 00:15:33.851
guys are saying, "All right,
so what's the downside here?
What could happen?"

00:15:33.851 --> 00:15:36.311
I think their current approach

00:15:36.311 --> 00:15:38.981
-will absolutely
destroy the hobby.
-I do too.

00:15:38.981 --> 00:15:40.607
They're going to want
to hit some home runs

00:15:40.607 --> 00:15:44.069
very, very early on
to gain collectors trust

00:15:44.069 --> 00:15:49.032
as they navigate through
being basically the monopoly
in the trading card industry.

00:15:49.032 --> 00:15:51.994
Honestly, at this point,
I think there's room
for some skepticism.

00:15:51.994 --> 00:15:55.122
Like, are they going to come in
and just make this big business
and totally ruin everything?

00:15:55.122 --> 00:15:57.249
A hobby we all have
loved for years.

00:15:57.249 --> 00:15:59.084
Or do they come in and it's,

00:15:59.084 --> 00:16:01.336
"Hey, we're going
to really make things
a little bit more professional."

00:16:01.336 --> 00:16:04.798
MAN: Josh Luber,
the founder of StockX,

00:16:04.798 --> 00:16:08.510
is going to be the person
who is going to run
this new company,

00:16:08.510 --> 00:16:12.431
JOSH: Sneakers going legal,
an accessible investment
opportunity,

00:16:12.431 --> 00:16:15.100
a democratized stock market.

00:16:15.100 --> 00:16:17.603
He's a collector,
more so than even I am.

00:16:17.603 --> 00:16:19.479
So that actually
instilled in me

00:16:19.479 --> 00:16:23.025
that this isn't just
big corporate America
coming in to rule the hobby.

00:16:23.025 --> 00:16:24.610
This is like a dude
who loves the hobby.

00:16:24.610 --> 00:16:27.404
So I think he'll keep the
restraints on some things.

00:16:29.990 --> 00:16:32.075
My name is Josh Luber.

00:16:32.075 --> 00:16:38.081
I am currently the co-founder
and Chief Vision Officer
for Fanatics Trading Cards,

00:16:38.081 --> 00:16:43.212
which is a new business
that I started with Fanatics
and with Michael Rubin

00:16:43.212 --> 00:16:45.923
to, uh, to make trading cards.

00:16:45.923 --> 00:16:47.508
It is majority owned
by Fanatics,

00:16:47.508 --> 00:16:50.594
but also is owned by
the leagues and players
associations

00:16:50.594 --> 00:16:52.763
that are equity partners
in the business as well.

00:16:52.763 --> 00:16:56.767
We raised $350 million,
a $10 billion valuation,

00:16:56.767 --> 00:16:58.560
which is pretty extraordinary,

00:16:58.560 --> 00:17:00.854
considering we hadn't
even started to change
the business yet.

00:17:00.854 --> 00:17:02.439
And now we get to go
and build a business.

00:17:02.439 --> 00:17:06.026
We take over the licenses when
the current licenses expire.

00:17:06.026 --> 00:17:08.111
So Topps
has two more years on baseball

00:17:08.111 --> 00:17:10.239
and Panini has four more years
on basketball and football.

00:17:10.239 --> 00:17:13.825
People have talked openly
that maybe we would buy
those companies.

00:17:13.825 --> 00:17:16.036
If that were to happen,
we would take over
those licenses earlier.

00:17:16.036 --> 00:17:19.289
If not, we'd be on the sidelines
until those licenses kick in.

00:17:19.289 --> 00:17:22.543
But the starting point is
that we're now a physical
trading card company

00:17:22.543 --> 00:17:25.420
and we have the licensing
for baseball, basketball
and football.

00:17:25.420 --> 00:17:28.048
But I'm sure we'll do
a lot of other things as well.

00:17:28.048 --> 00:17:29.258
But, like, how cool is that?

00:17:29.258 --> 00:17:32.344
And it's got a sticker
from whatever store.

00:17:32.344 --> 00:17:35.264
it was, $49,99.
It was crossed out
and sold for $14 99.

00:17:35.264 --> 00:17:37.099
There's two types
of people, right?

00:17:37.099 --> 00:17:39.226
These either people
that are collectors
and people who are not.

00:17:39.226 --> 00:17:44.106
And particularly
our generation, i t was
around stuff, right?

00:17:44.106 --> 00:17:46.024
I mean, we can talk all about,

00:17:46.024 --> 00:17:48.068
like, the newer generation
and digital and NFTs
and the whole thing,

00:17:48.068 --> 00:17:53.657
but like, we grew up
in the heart of Nike
basketball advertising.

00:17:53.657 --> 00:17:56.118
And the fact that
we get to come back
and it cycles change,

00:17:56.118 --> 00:17:59.162
but now that we're the ones
that are creating culture,

00:17:59.162 --> 00:18:02.207
our generation are now
the ones that
are creating culture,

00:18:02.207 --> 00:18:04.084
so we get to
bring this stuff back.

00:18:04.084 --> 00:18:05.836
[MELODIC STRING MUSIC PLAYING]

00:18:12.926 --> 00:18:16.346
MAN: I started collecting cards
back in late 1974

00:18:16.346 --> 00:18:19.266
with my earliest memories
of the ice cream man, basically.

00:18:19.266 --> 00:18:21.351
That was
your local hobby shop.

00:18:24.104 --> 00:18:26.565
There's like these
corner stores, bodega,

00:18:26.565 --> 00:18:28.901
and they just have,
like, loose packs there.

00:18:28.901 --> 00:18:33.864
And I remember not eating lunch
and then using my allowance
to just open packs. [LAUGHS]

00:18:35.532 --> 00:18:37.701
JOSH: I still remember
the second grade

00:18:37.701 --> 00:18:39.912
and running into 7-Eleven
with a friend

00:18:39.912 --> 00:18:42.372
and he pointed
at the Garbage Pail Kids

00:18:42.372 --> 00:18:44.041
and he said, "Have you
ever seen these before?"

00:18:44.041 --> 00:18:46.251
And I said, "No."
And so we grabbed
a couple of packs

00:18:46.251 --> 00:18:48.921
and open them up in the car
and I was hooked.

00:18:50.714 --> 00:18:52.174
JOSH: There was a tiny
little card shop

00:18:52.174 --> 00:18:53.842
that opened right around
the corner from my house.

00:18:53.842 --> 00:18:55.886
You'd walk in, there was
just packs everywhere.

00:18:55.886 --> 00:19:01.391
The price of packs were crazy
at the time, you know,
packs of cards costing $2.

00:19:01.391 --> 00:19:03.685
JESSE: The card shop
that I went to as a kid

00:19:03.685 --> 00:19:08.440
was definitely your
stereotypical 1990s card shop.

00:19:08.440 --> 00:19:09.858
Things everywhere.

00:19:09.858 --> 00:19:12.361
You know, an owner who kind of
just had the shop as,

00:19:12.361 --> 00:19:16.156
you know, a thing on the side
really more for enjoyment
than turning a profit.

00:19:19.326 --> 00:19:23.372
JESSE: That nostalgia
when you get back into it,
you remember that feeling.

00:19:23.372 --> 00:19:25.123
you remember
going into the card shops,

00:19:25.123 --> 00:19:26.959
the smell of it,
you remember all that.

00:19:26.959 --> 00:19:28.585
And so, you know,

00:19:28.585 --> 00:19:31.421
when I got back
into the industry,
it brought all that back.

00:19:31.421 --> 00:19:35.384
MITCH: Your hobby wouldn't
exist in the state that it is
without the stores,

00:19:35.384 --> 00:19:37.177
Card stores are
still the lifeblood.

00:19:37.177 --> 00:19:40.806
I mean, you go from
manufacturer to distributor
to the card store,

00:19:43.350 --> 00:19:45.894
ROB: Local card shop's
a billboard for the industry,

00:19:45.894 --> 00:19:48.480
and the more billboards
for the industry,

00:19:48.480 --> 00:19:52.693
the more people
recognize, "This is
still available to me."

00:19:52.693 --> 00:19:53.944
And there's a sense
of community.

00:19:54.862 --> 00:19:58.574
[INDISTINCT CHATTERING]

00:20:09.251 --> 00:20:12.129
-You ready? Okay.
-INTERVIEWER: All ready.

00:20:12.129 --> 00:20:15.632
My name is Dani Sanchez,
also known as
SuperDuperDani on YouTube.

00:20:15.632 --> 00:20:18.135
I am a full time
Pokemon content creator

00:20:18.135 --> 00:20:20.053
and I've been making videos
for over ten years now.

00:20:20.053 --> 00:20:21.013
Not bad.

00:20:25.475 --> 00:20:27.978
DANI: [ON VIDEO]
Hey guys, I have nine packs

00:20:27.978 --> 00:20:29.855
of legendary collection,
which is--

00:20:29.855 --> 00:20:34.568
Why do I sound so weird?
Is that even me?

00:20:34.568 --> 00:20:36.320
What happened
in the last ten years?

00:20:36.320 --> 00:20:38.530
I don't know.
[CHUCKLES] I blacked out.

00:20:40.032 --> 00:20:44.578
I had gotten these cards
from a comic shop in my hometown

00:20:44.578 --> 00:20:47.664
and they happened to have
a selection of vintage cards.

00:20:47.664 --> 00:20:50.125
Three packs for $10.

00:20:50.125 --> 00:20:55.297
Now, these boxes
don't sell for less than,
like, $30,000 for a whole box.

00:20:55.297 --> 00:20:56.590
DANI: [ON VIDEO] Oh, cool.

00:20:56.590 --> 00:20:58.258
I don't have this card.

00:20:58.258 --> 00:21:01.678
Back in the day,
people weren't collecting
cards like they are now.

00:21:01.678 --> 00:21:03.222
Like the pristine,
mint condition.

00:21:03.222 --> 00:21:05.349
Like, not a single bit
of edge wear.

00:21:05.349 --> 00:21:09.728
Like, it did not matter
back then that I had the
cards on a table and just, like,

00:21:09.728 --> 00:21:11.647
set them on the table
to line them up.

00:21:11.647 --> 00:21:15.067
Since the individual cards,
some of them are worth
hundreds of dollars,

00:21:15.067 --> 00:21:19.696
like it's way
higher stakes for them
to be in gem mint condition.

00:21:19.696 --> 00:21:22.991
-DANI: [ON VIDEO] Oh, wow.
- [LAUGHING]

00:21:22.991 --> 00:21:25.661
-Oh, wow. Wow.
- [LAUGHING]

00:21:25.661 --> 00:21:27.412
Like that! Like that!

00:21:27.412 --> 00:21:31.041
You're not supposed
to slam the cards
on the table like that.

00:21:31.041 --> 00:21:34.962
It is bad vintage card
opening etiquette, Dani.

00:21:34.962 --> 00:21:37.881
--DANI: [ON VIDEO]
Look at that.
-[LAUGHS]

00:21:37.881 --> 00:21:41.677
Little does she know that
Charizard just sold
for $15,000, gem mint.

00:21:41.677 --> 00:21:44.346
That was a comment
that was left one month ago

00:21:44.346 --> 00:21:47.015
on this video
that's ten years old.
[LAUGHS]

00:21:50.018 --> 00:21:51.603
What is Pokemon?

00:21:51.603 --> 00:21:53.272
Okay. Okay.

00:21:53.272 --> 00:21:55.732
Honestly, I don't know
how to explain Pokemon,

00:21:55.732 --> 00:21:58.819
because I assume
that everybody's heard of it
in some capacity.

00:21:58.819 --> 00:22:00.946
Pokemon. [LAUGHS]

00:22:00.946 --> 00:22:03.615
So Pokemon is... is a...

00:22:03.615 --> 00:22:08.245
[ANNOUNCER] Are you ready
to be the ultimate
Pokemon master trainer?

00:22:08.245 --> 00:22:09.329
Yes!

00:22:09.329 --> 00:22:11.164
Random people
in parks chasing things.

00:22:11.164 --> 00:22:14.459
I don't know. Card games.
Not for me, but really popular.

00:22:14.459 --> 00:22:17.880
CHRIS: Pokemon was a game
and I think Charizard

00:22:17.880 --> 00:22:19.548
is the most desirable card.

00:22:19.548 --> 00:22:21.633
MAN: The most wanted card here.
Is that true?

00:22:21.633 --> 00:22:22.968
BOY: Does the most damage.

00:22:22.968 --> 00:22:26.221
And it's able to kill
any Pokemon in one hit,

00:22:26.221 --> 00:22:31.435
Charizard is a dragon-like
character in Pokemon.
[LAUGHING]

00:22:31.435 --> 00:22:34.396
I think it's a dragon.
[LAUGHING]

00:22:34.396 --> 00:22:36.231
Do you guys know?

00:22:36.231 --> 00:22:37.941
JOE: Pokemon is the biggest
entertainment franchise
in the world.

00:22:37.941 --> 00:22:39.067
Bigger than Marvel.

00:22:39.067 --> 00:22:41.445
Pokemon is bigger
than Marvel Universe.

00:22:41.445 --> 00:22:44.489
If you realize
how huge the scale is.

00:22:44.489 --> 00:22:46.241
DANI: So I'm not competitive.

00:22:46.241 --> 00:22:49.661
I'm also, like, not
into sports anymore,

00:22:49.661 --> 00:22:53.665
and it's really funny for me
to see people, like, idolize

00:22:53.665 --> 00:22:58.378
a human being who plays a sport
so much that they would want
a piece of memorabilia

00:22:58.378 --> 00:23:02.132
with part of his jersey
that he wore in a game on it.

00:23:02.132 --> 00:23:04.218
That's crazy.

00:23:04.218 --> 00:23:08.055
"LeBron James wore this jersey!"
[SNIFFING] "Wow!"

00:23:08.055 --> 00:23:11.767
[LAUGHS]
You know what I mean?

00:23:14.520 --> 00:23:18.232
In the card world, we make
a very distinct distinction.

00:23:18.232 --> 00:23:20.943
[CHUCKLING] There's sports
and there's non-sports.

00:23:22.319 --> 00:23:23.278
[ENCHANTING
MUSIC PLAYING]

00:23:26.657 --> 00:23:28.909
MAN: I'm Bob Means, Director
of Trading Cards at eBay.

00:23:28.909 --> 00:23:30.702
And, you know,
we see a world where

00:23:30.702 --> 00:23:33.247
what happened in trading
cards is going to happen
in other collectibles.

00:23:33.247 --> 00:23:35.332
We're already seeing it.

00:23:35.332 --> 00:23:37.835
Even if you just step
away from sports
trading cards for a second,

00:23:37.835 --> 00:23:40.087
you can see it happening,
what we call non-sports
trading cards.

00:23:40.087 --> 00:23:42.130
So this is going to be
Star Wars cards.

00:23:43.966 --> 00:23:45.968
It's going to be
Garbage Pail Kids.

00:23:45.968 --> 00:23:49.388
Recently, and most interesting,
is Marvel cards.

00:23:49.388 --> 00:23:50.973
Marvel's red hot
out there right now,
right?

00:23:50.973 --> 00:23:52.641
You've got all
the shows streaming.

00:23:52.641 --> 00:23:56.228
You've got all
the movies coming out,
massive blockbusters.

00:23:56.228 --> 00:23:57.855
Well, we're seeing people
go buy the cards.

00:24:19.042 --> 00:24:20.294
Yeah,

00:24:20.294 --> 00:24:22.671
It's a Madonna rookie, right?

00:24:22.671 --> 00:24:24.882
It's at eight.
I'm not sure if there's
any higher than that.

00:24:24.882 --> 00:24:26.842
But like, Madonna, right?

00:24:31.013 --> 00:24:33.640
This is one of my
all-time favorite cards

00:24:33.640 --> 00:24:36.101
that I think is going
to be a massive card,

00:24:36.101 --> 00:24:37.686
which is Kim Kardashian.

00:24:37.686 --> 00:24:39.646
So this is her rookie card.

00:24:39.646 --> 00:24:41.231
The die-cut is numbered to 50.

00:24:41.231 --> 00:24:43.650
I think I have like
maybe 15 or 16 of these.

00:24:43.650 --> 00:24:46.361
I was buying
the non-die cut for like,

00:24:46.361 --> 00:24:48.697
I don't know,
a couple of hundred bucks
two years ago,

00:24:48.697 --> 00:24:50.199
and now it's a couple thousand.

00:24:50.199 --> 00:24:52.075
But I got to tell you,

00:24:52.075 --> 00:24:54.036
the first time that she,
like, picks this up
and looks on her Instagram,

00:24:54.036 --> 00:24:57.539
and is like,
"Oh how, how cool, like,
my rookie autograph card."

00:24:57.539 --> 00:24:59.082
This is one of my all time
favorite cards.

00:24:59.082 --> 00:25:01.877
I've been trying to corner
the market on this card.

00:25:01.877 --> 00:25:04.129
This is Muhammad Ali
and the Beatles.

00:25:04.129 --> 00:25:09.134
In 1964, this Dutch company
made this card.

00:25:09.134 --> 00:25:11.678
But there's only ten of this.

00:25:11.678 --> 00:25:15.390
There's two versions.
There's the vertical
and the horizontal.

00:25:15.390 --> 00:25:17.142
It's the Beatles
and Muhammad Ali.

00:25:17.142 --> 00:25:20.562
Like, it's as iconic
as any people ever.

00:25:22.523 --> 00:25:24.942
This is an Abraham Lincoln
rookie card.

00:25:24.942 --> 00:25:27.986
It's a pencil drawn set
from 1887.

00:25:27.986 --> 00:25:29.488
That's James Monroe.

00:25:29.488 --> 00:25:32.032
That's John Tyler, probably
a lesser-known president.

00:25:32.032 --> 00:25:33.867
Yeah, they were
called trade cards.

00:25:33.867 --> 00:25:37.496
There's actually some that have
like an advertisement
in this area.

00:25:37.496 --> 00:25:39.998
This is a marketing piece
they used in the 1800s.

00:25:39.998 --> 00:25:42.376
And some of them survived.

00:25:42.376 --> 00:25:45.838
I think I have maybe one
of the largest Jimi Hendrix
collections in the world.

00:25:46.964 --> 00:25:48.757
This whole box is all Hendrix.

00:25:50.676 --> 00:25:52.010
So...

00:25:53.929 --> 00:25:56.890
his is like-- And it's like,
this, like, fabric card.
This is a ten.

00:25:56.890 --> 00:25:59.142
This is, I think, the only ten
from the '72 set.

00:25:59.142 --> 00:26:01.478
But it's Jimi Hendrix, right?

00:26:01.478 --> 00:26:04.314
Like Jimi Hendrix
as iconic as any
athlete ever, right?

00:26:04.314 --> 00:26:07.526
I mean, we're familiar
with like, stuff like this,
right?

00:26:07.526 --> 00:26:10.445
But like, this is just,
same era, like,

00:26:10.445 --> 00:26:12.447
as important as,
probably even more important

00:26:12.447 --> 00:26:15.284
than, you know,
these guys. Yeah.

00:26:15.284 --> 00:26:18.704
So anyway, I think non-sport
cards are a big deal

00:26:18.704 --> 00:26:20.372
and are going to continue
to be a big deal.

00:26:22.666 --> 00:26:24.626
JESSE: Sports Cards
Nonsense listeners,

00:26:24.626 --> 00:26:30.757
we have Mr. CVO himself
of Fanatics, Josh Luber,

00:26:30.757 --> 00:26:32.634
joining us at this moment.

00:26:32.634 --> 00:26:34.094
Mr. Josh Luber is here.

00:26:34.094 --> 00:26:36.054
Mike...

00:26:36.054 --> 00:26:38.515
So Josh, obviously a topic
we get a lot on the podcast
and just in general,

00:26:38.515 --> 00:26:40.309
I'm an investor,
I'm a collector.

00:26:40.309 --> 00:26:42.728
You know, the one
can't survive
while the other,

00:26:42.728 --> 00:26:44.813
'cause the investors
are ruining it or vice versa.

00:26:44.813 --> 00:26:46.148
What are your thoughts?

00:26:46.148 --> 00:26:47.941
Can these things kind of
live together and coexist?

00:26:47.941 --> 00:26:49.526
Does one have the right
and the other doesn't?

00:26:49.526 --> 00:26:51.069
Where do you stand
on that issue?

00:26:51.069 --> 00:26:54.031
This is a age old issue
in every industry.

00:26:54.031 --> 00:26:57.534
And I mean,
when we started StockX
in the sneaker industry,

00:26:57.534 --> 00:26:59.578
we got all of this, right?

00:26:59.578 --> 00:27:04.041
All the people said,
"Oh, people are just here
to flip shoes and make money."

00:27:04.041 --> 00:27:06.376
And that's okay, right?
There is a blurred line.

00:27:06.376 --> 00:27:11.465
Very, very few people,
I think, in trading cards
are from one or the other.

00:27:11.465 --> 00:27:15.427
You know, I consider myself
more on the the collector side,

00:27:15.427 --> 00:27:18.680
but hey, man,
if I have an opportunity
to flip something

00:27:18.680 --> 00:27:21.850
and make a couple bucks
on something that I think
is a good deal,

00:27:21.850 --> 00:27:24.102
or maybe I don't think
it's going to go up more,

00:27:24.102 --> 00:27:26.563
then I'm going to take that
and I'm put that money back
into buying something else

00:27:26.563 --> 00:27:28.857
that I'd rather have
and own as a collector.

00:27:28.857 --> 00:27:30.192
So where is that line?

00:27:30.192 --> 00:27:31.902
I mean, it's so blurred.

00:27:31.902 --> 00:27:33.362
MIKE: Yeah, I agree,
because I don't know

00:27:33.362 --> 00:27:35.822
anybody who is just one
or the other at this point 100%.

00:27:35.822 --> 00:27:37.699
And just a couple of truths
around the matter,

00:27:37.699 --> 00:27:39.826
like collectors
benefit from investors

00:27:39.826 --> 00:27:42.621
because now your collection
is worth more and investors

00:27:42.621 --> 00:27:44.289
obviously benefit
from the collector side

00:27:44.289 --> 00:27:45.499
because now I have somebody,

00:27:45.499 --> 00:27:46.959
there's a demand,
they're creating the hype.

00:27:46.959 --> 00:27:49.419
So I do I think
the further this thing grows

00:27:49.419 --> 00:27:52.464
and as the industry continues
to take to take off,

00:27:52.464 --> 00:27:56.385
I think we just keep seeing
those things coexist
and kind of flourish together.

00:27:56.385 --> 00:28:00.097
That's what I would expect
and I think it continues to
become even more blurred.

00:28:00.097 --> 00:28:03.100
And and I think that that's
a good thing to happen.

00:28:03.100 --> 00:28:05.018
[LIVELY STRING MUSIC PLAYING]

00:28:10.649 --> 00:28:13.360
SHARON: So we're at
Bleecker Trading today,

00:28:13.360 --> 00:28:16.029
and we're set up for a
two day pop up event.

00:28:16.029 --> 00:28:18.115
So we brought some cards here.

00:28:18.115 --> 00:28:20.576
Sports cards,
obviously my specialty,

00:28:20.576 --> 00:28:25.205
some football,
in this case Mahomes,
Tom Brady.

00:28:25.205 --> 00:28:28.792
and this case we have
some nice basketball,

00:28:28.792 --> 00:28:33.714
Giannis RPA, Kobe, Lagerman,
and Luka one of one up here,

00:28:33.714 --> 00:28:37.050
and more basketball
and a mix of baseball.

00:28:37.050 --> 00:28:38.468
Black Jaded Wolf, take one.

00:28:39.970 --> 00:28:41.555
INTERVIEWER: That was great.

00:28:41.555 --> 00:28:44.558
I grew up in in the Philippines.
My parents are doctor and nurse.

00:28:44.558 --> 00:28:48.520
I remember during school time
and obviously
the time difference

00:28:48.520 --> 00:28:51.982
like, 13 hours,
the playoff is going on
at like 8:00 here.

00:28:51.982 --> 00:28:54.193
It's 8:00 in the morning
in the Philippines.

00:28:54.193 --> 00:28:57.654
So I have, like, my parents
bought me this portable TV,

00:28:57.654 --> 00:28:59.531
no volume, but, you know,

00:28:59.531 --> 00:29:03.243
I'm, like, in between my books,
I'm watching the playoff game,
you know?

00:29:03.243 --> 00:29:05.370
And then when I moved here,

00:29:05.370 --> 00:29:07.915
I found sports cards.
[CHUCKLES]

00:29:07.915 --> 00:29:10.083
Through time, kind of fades,
it gets lighter and lighter.

00:29:10.083 --> 00:29:12.544
We're into investing
part of the hobby.

00:29:13.629 --> 00:29:16.340
It's a very nocturnal job.

00:29:16.340 --> 00:29:18.467
You know,
I actually don't go to bed

00:29:18.467 --> 00:29:21.512
till, like, probably 4:00
or 5:00 in the morning.

00:29:21.512 --> 00:29:24.348
I read who's hot and who's
playing well, you know?

00:29:24.348 --> 00:29:27.768
I have a photographic memory,
so that kind of helps me.

00:29:27.768 --> 00:29:31.021
Yes. So I said I wouldn't
be doing this if I
don't have that skill.

00:29:31.021 --> 00:29:33.899
[PEOPLE CHATTERING]

00:29:33.899 --> 00:29:37.569
WOMAN: Basically,
you have to know what sells.

00:29:37.569 --> 00:29:38.820
You have to know
what people want.

00:29:38.820 --> 00:29:40.280
You have to know what sells.

00:29:40.280 --> 00:29:42.908
And we have to
fall in love with players.

00:29:42.908 --> 00:29:45.369
You can't because that's
who we're investing in.

00:29:45.369 --> 00:29:48.455
We have to like
who we're investing in.

00:29:48.455 --> 00:29:54.127
And so-- But you also
can't fall in love
with the cards itself.

00:29:54.127 --> 00:29:55.963
Yeah, I think that's
the best advice

00:29:55.963 --> 00:29:59.258
that I was given to me when
I was getting into the hobby

00:29:59.258 --> 00:30:01.885
was, "You can't do this
and be a collector

00:30:01.885 --> 00:30:03.637
"also, you know, full time."

00:30:03.637 --> 00:30:07.057
So I kind of stopped
collecting myself.

00:30:07.057 --> 00:30:11.019
But I do love
certain players and...

00:30:11.019 --> 00:30:14.147
I'm more like,
"Oh, I don't think this
player has peaked yet."

00:30:14.147 --> 00:30:16.483
Everybody's telling me to sell
those bigger Lukas.

00:30:16.483 --> 00:30:19.403
Those few cards alone
could be like few million.

00:30:19.403 --> 00:30:23.448
So it's like people, like,
sold it and invest
in real estate.

00:30:23.448 --> 00:30:27.744
But, you know, to me,
the sports market is
like the hottest market.

00:30:27.744 --> 00:30:31.957
I would rather invest
on the market that I know

00:30:31.957 --> 00:30:34.168
front and back,
you know, and stable.

00:30:34.168 --> 00:30:38.046
So right now,
everybody's telling me
to sell those cards,

00:30:38.046 --> 00:30:39.381
but I'm just not ready yet.

00:30:39.381 --> 00:30:41.508
But I am not a hoarder
of those cards.

00:30:41.508 --> 00:30:44.011
It's just more like,
I just don't think it's time.

00:30:45.012 --> 00:30:45.971
That's it.

00:30:47.347 --> 00:30:49.641
We'll see.

00:30:49.641 --> 00:30:54.104
You know, that is the only thing
worse than not answering is when
he doesn't answer and texts you.

00:30:54.104 --> 00:30:57.024
Oh, brother, what are you doing?

00:30:57.024 --> 00:30:59.151
-Going through my house.
-You look great.

00:30:59.151 --> 00:31:00.819
We have a film crew here.

00:31:00.819 --> 00:31:03.197
They want to know
in the words of the man,
the myth, the legend,

00:31:03.197 --> 00:31:05.324
Chris Vernon,
why we're so great.
Why?

00:31:05.324 --> 00:31:08.577
Why do we have
the best podcast ever
and why you found us?

00:31:08.577 --> 00:31:10.120
That's what they want to know.
Simple questions.

00:31:10.120 --> 00:31:11.663
I went through, like,
what every parent did,

00:31:11.663 --> 00:31:15.417
in terms of kids
wanting to get on TikTok

00:31:15.417 --> 00:31:18.420
and, you know,
with the way stuff is now,

00:31:18.420 --> 00:31:20.589
I guess with everybody's
like algorithms,

00:31:20.589 --> 00:31:22.508
When I would get on TikTok

00:31:22.508 --> 00:31:26.136
sports card stuff
started coming up
on my preview.

00:31:26.136 --> 00:31:28.764
-Yeah.
-So in a way,
you popped up there

00:31:28.764 --> 00:31:30.599
and you were
talking about cards

00:31:30.599 --> 00:31:33.810
and it was some kind of
negative, opinionated thing.

00:31:33.810 --> 00:31:35.729
-MIKE: Yeah, that sounds right.
-And I was like,

00:31:35.729 --> 00:31:37.898
-"Yo! Who is this dude?"
-[BOTH CHUCKLE]

00:31:37.898 --> 00:31:39.983
And you know, I'm like...

00:31:39.983 --> 00:31:45.197
"Why? Why, why don't they
have some kind of
huge audience?"

00:31:45.197 --> 00:31:47.491
That's a really, really
great question you asked.

00:31:47.491 --> 00:31:50.077
-[LAUGHS]
-True story.

00:31:50.077 --> 00:31:52.371
I reached out to Bill
and I said...

00:31:52.371 --> 00:31:54.498
-Oh.
-..."I don't know why

00:31:54.498 --> 00:31:56.792
"people don't know
about this guy."

00:31:56.792 --> 00:32:00.629
I was like, "But he is
wildly entertaining.

00:32:00.629 --> 00:32:04.716
"There is a niche that...

00:32:06.134 --> 00:32:09.304
"nobody is on."

00:32:11.223 --> 00:32:14.142
[PENSIVE STRINGS PLUCKING]

00:32:14.142 --> 00:32:16.645
MIKE: Literally, cards
are how I support my family.

00:32:16.645 --> 00:32:20.440
And honestly, that's how
even when I was super broke
back in the day,

00:32:20.440 --> 00:32:22.734
baseball cards,
selling my card collection

00:32:22.734 --> 00:32:24.862
is how I was able to buy
my wife's engagement ring.

00:32:30.492 --> 00:32:32.077
So it's more than
a podcast, a hobby.

00:32:32.077 --> 00:32:33.495
It's more than just collecting.

00:32:33.495 --> 00:32:34.872
Like these things
are an investment, yes,

00:32:34.872 --> 00:32:37.374
but it's really become
a major part of my life.

00:32:40.669 --> 00:32:42.796
All right.
So that is the bank box.

00:32:42.796 --> 00:32:44.798
Most of these are kind of
what I would call like assets.

00:32:44.798 --> 00:32:46.175
I bought them
with the intent of,

00:32:46.175 --> 00:32:47.843
"Hey, they're going to get
flipped at some point."

00:32:47.843 --> 00:32:50.554
Mays rookie's
probably 30 grand,

00:32:50.554 --> 00:32:53.223
like ten or 12 for
the LeBron at this point,

00:32:53.223 --> 00:32:55.017
the Kobe's like ten,

00:32:55.017 --> 00:32:57.060
another Willie Mays,
probably 15,000.

00:32:57.060 --> 00:32:59.062
So that's actually my
only Michael Jordan auto,

00:32:59.062 --> 00:33:01.565
Jordan, LeBron, whatever.

00:33:01.565 --> 00:33:02.816
Second greatest player
of all time

00:33:02.816 --> 00:33:05.152
Larry Bird one, obviously.
Kevin Garnett too.

00:33:05.152 --> 00:33:07.196
And there's no hometown bias.
I'm just telling you facts.

00:33:07.196 --> 00:33:09.031
That's probably like 25K.

00:33:09.031 --> 00:33:10.657
And there's kind of like
the pecking order, like,

00:33:10.657 --> 00:33:12.701
"Hey, I need X amount
of dollars. Cool."

00:33:12.701 --> 00:33:13.994
What's getting sold?

00:33:13.994 --> 00:33:16.371
This is like, sell the house,
sell the dogs.

00:33:16.371 --> 00:33:18.624
Well, one of the dogs

00:33:18.624 --> 00:33:22.294
and then start selling the stack
of cards because I'd prefer
to keep the Brady stuff, so...

00:33:22.294 --> 00:33:26.590
I mean, best guess.
probably in the 300 to
400,000 range, all in.

00:33:35.432 --> 00:33:37.726
DANI: With the inflated
value in cards,

00:33:37.726 --> 00:33:40.187
it kind of brings
a whole different energy

00:33:40.187 --> 00:33:42.731
to card collecting
that wasn't there before.

00:33:42.731 --> 00:33:47.319
So while I love
collecting these cards

00:33:47.319 --> 00:33:49.363
and like opening these cards,

00:33:49.363 --> 00:33:51.406
there's now like collectors

00:33:51.406 --> 00:33:54.493
like myself are having
a really hard time
finding cards

00:33:54.493 --> 00:33:57.037
and finding them
for an affordable price,

00:33:57.037 --> 00:33:58.872
because there's this whole

00:33:58.872 --> 00:34:02.251
other community
that's now taking money

00:34:02.251 --> 00:34:04.670
as like a way more
serious part of this

00:34:04.670 --> 00:34:06.547
than just like,
collecting these for fun.

00:34:06.547 --> 00:34:08.590
[PLAYING SNARE DRUM]

00:34:08.590 --> 00:34:13.011
So we are going to
the Frank & Son card show.

00:34:13.011 --> 00:34:17.391
I am bringing a chunk
of my bulk cards.

00:34:17.391 --> 00:34:22.020
Like, 2 to 3000 bulk
Pokemon cards,

00:34:22.020 --> 00:34:25.732
and I'm going to attempt
to trade them

00:34:25.732 --> 00:34:27.317
for some sealed cards

00:34:27.317 --> 00:34:29.403
or for some other cards
that I don't have
in my collection.

00:34:29.403 --> 00:34:31.029
What I'm hoping

00:34:31.029 --> 00:34:34.491
to get in exchange
for them is either

00:34:34.491 --> 00:34:36.201
some Fusion Strike cards,

00:34:36.201 --> 00:34:37.661
like a Fusion Strike
booster box,

00:34:37.661 --> 00:34:40.205
which is the newest set,
it just came out yesterday,

00:34:40.205 --> 00:34:42.916
or some Pokemon Celebrations.

00:34:42.916 --> 00:34:45.836
And those boxes
have been so hard to find.

00:34:45.836 --> 00:34:48.463
Those are ones that are
all nearly always sold out

00:34:48.463 --> 00:34:51.967
at Target and Walmart
and Best Buy and anywhere
you're trying to find them,

00:34:54.595 --> 00:34:56.263
Let's go make a deal.

00:34:56.263 --> 00:34:57.472
What's going on, everybody?

00:34:57.472 --> 00:35:00.100
We are here at
the Frank & Son card show.

00:35:00.100 --> 00:35:02.227
This is in Los Angeles,
California.

00:35:02.227 --> 00:35:07.149
I have nearly 3000 common
and uncommon Pokemon cards

00:35:07.149 --> 00:35:10.444
and this is a very,
very heavy box of cards.

00:35:10.444 --> 00:35:15.449
Today, the mission is to trade
in this gigantic box
of both Pokemon cards.

00:35:15.449 --> 00:35:17.451
[WHIMSICAL MUSIC PLAYING]

00:35:17.451 --> 00:35:20.829
I really want to make
this trade and honestly,
these cards are a little heavy,

00:35:20.829 --> 00:35:23.207
so I would be happy
to get them off my hands.

00:35:25.250 --> 00:35:28.212
So I'm thinking
that whatever booth

00:35:28.212 --> 00:35:32.508
is wanting to buy these
or trade for them
will have Fusion Strike.

00:35:32.508 --> 00:35:37.095
So I think that's probably
going to be my go to.

00:35:37.095 --> 00:35:40.349
I don't know what's
going on with the
Celebrations Ultra-Premium,

00:35:40.349 --> 00:35:44.811
That's like $120 box.
They have it for 350,

00:35:44.811 --> 00:35:47.022
So I have, I think it's
a couple of thousand.

00:35:47.022 --> 00:35:48.732
I didn't get a chance to,
like, count it out.

00:35:48.732 --> 00:35:52.194
But do you guys
do trades for, like,

00:35:52.194 --> 00:35:53.737
Fusion Strike
or some Celebration?

00:35:53.737 --> 00:35:54.905
Yeah, absolutely.

00:35:54.905 --> 00:35:56.615
Yeah. Yeah.
We can work with you.

00:35:56.615 --> 00:35:58.242
TRADER: You can put that
towards anything you want.

00:35:58.242 --> 00:36:00.702
Yeah, pretty much
anything at the booth.

00:36:00.702 --> 00:36:03.705
Packs, singles, boxes...

00:36:03.705 --> 00:36:08.085
So the Pokemon Center
exclusive Fusion Strike
Elite Trainers...

00:36:08.085 --> 00:36:13.715
That one? Yeah, those ones
are going for, uh, $80.

00:36:13.715 --> 00:36:16.927
-So they're retail 50, right?
-$50, yeah.

00:36:16.927 --> 00:36:19.972
Would you be willing
to make a deal

00:36:19.972 --> 00:36:21.598
to exchange it for that box?

00:36:21.598 --> 00:36:23.559
Yeah, I mean,
I could do that for that,
if you want?

00:36:23.559 --> 00:36:25.269
-If you want.
-Okay, cool. All right.

00:36:25.269 --> 00:36:26.228
Yeah, I'll take that.

00:36:27.729 --> 00:36:28.772
Whoo!

00:36:34.987 --> 00:36:36.780
I just keep--
It keeps contact with you.

00:36:36.780 --> 00:36:39.449
-Like, "What are you doing?"
-You're-- Don't touch
the mic, bro.

00:36:39.449 --> 00:36:41.410
I would have sworn
it was this way.

00:36:41.410 --> 00:36:42.661
It's going--
We're going down this way.

00:36:42.661 --> 00:36:44.538
MIKE: He's in the new
strip mall at the end.

00:36:44.538 --> 00:36:46.665
Now, how long
has he been open?

00:36:46.665 --> 00:36:49.209
Chris has been open
like six months,
I think. Nine months.

00:36:51.461 --> 00:36:53.714
JESSE: Does he sell
celebrity cards?

00:36:53.714 --> 00:36:55.048
-Do you think there's any?
-I don't know.

00:36:55.048 --> 00:36:56.842
But if there's Pop Century
we're ripping in.

00:36:56.842 --> 00:36:59.386
Oh, absolutely.
I'll get the box.

00:36:59.386 --> 00:37:01.138
-Unbroken bonds.
-Okay.

00:37:03.056 --> 00:37:05.434
JESSE: Yeah. This is such
a new world to me that...

00:37:05.434 --> 00:37:07.936
MIKE: Yeah. So this is actually
Jesse's first time in the shop.

00:37:07.936 --> 00:37:10.606
-Being here is like--
-Is it overwhelming?

00:37:10.606 --> 00:37:12.149
I realize why I don't come here

00:37:12.149 --> 00:37:13.984
because I'm, like, going through
like, your boxes over here,

00:37:13.984 --> 00:37:15.277
of all the graded stuff,
I'm like,

00:37:15.277 --> 00:37:17.654
"I want this,
I want this, I want this."

00:37:17.654 --> 00:37:20.199
I mean, I would spend
a fortune here, honestly.

00:37:20.199 --> 00:37:22.326
That's the point.
That's what
we're looking for.

00:37:23.285 --> 00:37:25.454
So we carry all sports.

00:37:25.454 --> 00:37:27.331
We got football,
basketball, baseball.

00:37:27.331 --> 00:37:29.041
That's going to be
your big three.

00:37:29.041 --> 00:37:31.126
We also have hockey, soccer.

00:37:31.126 --> 00:37:32.503
They're blowing up
both of those.

00:37:32.503 --> 00:37:34.796
WNBA has its own brand.

00:37:34.796 --> 00:37:39.801
Golf, NASCAR,
UFC is blowing up,
Formula One.

00:37:39.801 --> 00:37:41.595
Not only do we serve cards,

00:37:41.595 --> 00:37:43.138
it comes in memorabilia form.

00:37:43.138 --> 00:37:46.433
You can open up
helmets, jerseys, basketballs,

00:37:46.433 --> 00:37:47.518
all sorts of stuff.

00:37:47.518 --> 00:37:48.977
MIKE: Like, for--
So super high-end,

00:37:48.977 --> 00:37:50.729
this is stuff we talked about
on the pod this week.

00:37:50.729 --> 00:37:52.022
-It came out today.
-CHRIS: Okay.

00:37:52.022 --> 00:37:53.315
Panini One and One basketball.

00:37:53.315 --> 00:37:55.567
-CHRIS: Okay.
-1500 a box, it has two cards...

00:37:55.567 --> 00:37:57.277
CHRIS: It could have something
like really big in it, though.

00:37:57.277 --> 00:37:58.529
-Like worth thousands.
-Oh yeah.

00:37:58.529 --> 00:38:00.197
Looks a little
mellow downtown...

00:38:00.197 --> 00:38:02.908
There are gonna be
cards in there that
are five digits, easily.

00:38:02.908 --> 00:38:04.826
-I just don't love--
-There's such a part
of me that wants that.

00:38:04.826 --> 00:38:06.453
For 1500 dollars?

00:38:06.453 --> 00:38:09.706
JESSE: What have you got?
What if I pulled the LaMelo out?

00:38:09.706 --> 00:38:12.209
-30,000?
-See? I like the spine.

00:38:12.209 --> 00:38:15.921
-MIKE: Yeah.
-JESSE: Oh, my God.
Could you imagine opening that?

00:38:17.923 --> 00:38:19.675
Because... Oh, man.

00:38:20.717 --> 00:38:24.304
Mavericks. Luka Doncic.

00:38:24.304 --> 00:38:25.639
Okay, we want
something big though.

00:38:25.639 --> 00:38:26.932
Please, please,
please, please, please, please.

00:38:26.932 --> 00:38:29.518
Oh, my gosh.

00:38:29.518 --> 00:38:31.478
They heard us! They heard us!

00:38:31.478 --> 00:38:35.148
So ripping is just
opening packs. [LAUGHS]

00:38:35.148 --> 00:38:37.693
That's what we get
addicted to, you know?

00:38:37.693 --> 00:38:40.779
It's just a rush
of getting going to
the next pack

00:38:40.779 --> 00:38:43.782
and then chasing the
the best card, you know,

00:38:43.782 --> 00:38:45.909
that you could
pull in that product.

00:38:45.909 --> 00:38:47.661
JOSH: When I started
getting back into cards,

00:38:47.661 --> 00:38:49.454
I bought probably
20 different boxes,

00:38:49.454 --> 00:38:51.999
different sports,
different price points
just to see.

00:38:51.999 --> 00:38:54.585
And I printed off
the sell sheets
and I tried to sit there

00:38:54.585 --> 00:38:56.211
and actually open up the packs

00:38:56.211 --> 00:38:59.756
with the sell sheets
to try to understand
what was going on.

00:38:59.756 --> 00:39:02.092
And even with that,
I was completely lost.

00:39:02.092 --> 00:39:03.635
This is one of the reasons

00:39:03.635 --> 00:39:05.804
why it's hard for people
to jump back into the market

00:39:05.804 --> 00:39:09.266
who were cut their cards
as a kid in the '80s and '90s.

00:39:09.266 --> 00:39:12.352
And you show up
now and you say, "Wait,

00:39:12.352 --> 00:39:15.606
"there were three trading card
sets when I left.
There were five.

00:39:15.606 --> 00:39:18.859
"Hold on, there's
50 of each sport? I..."

00:39:18.859 --> 00:39:20.402
But a lot of people
are now coming in

00:39:20.402 --> 00:39:22.112
and they're trying to
understand the market quickly.

00:39:22.112 --> 00:39:24.198
I found what
a lot of people have been doing

00:39:24.198 --> 00:39:25.741
is they go and just
watch breaks.

00:39:28.577 --> 00:39:30.746
BOY: Just Simmons,
Swift, Miller...

00:39:30.746 --> 00:39:34.124
WOMAN: A Farfetch'd
and then an eyeball right there.

00:39:34.124 --> 00:39:36.376
Shiny Star V, Hidden Fates...

00:39:36.376 --> 00:39:38.253
MAN: C-3PO. Chewie!

00:39:38.253 --> 00:39:40.506
WOMAN: We got an Otto
on the back.

00:39:40.506 --> 00:39:42.382
Oh, no, that's Porter,
never mind.

00:39:42.382 --> 00:39:47.054
COLLECTOR: Amar Stoudemire,
Kent Bazemore, Ersan Ilyasov...

00:39:47.054 --> 00:39:49.014
BOY: Greg Newsome. Jalen Duren.

00:39:49.014 --> 00:39:53.769
Whoo! One Mac Jones!
One of One Mac Jones! Let's go!

00:39:53.769 --> 00:39:56.480
-[INDISTINCT SHOUTING]
-Let's go! Let's go!

00:39:56.480 --> 00:39:59.483
Oh, my gosh. Oh, my gosh.
Oh, my gosh.

00:39:59.483 --> 00:40:01.652
Oh, my gosh. Oh, my gosh.

00:40:01.652 --> 00:40:04.905
Oh, my gosh. Oh, my gosh.
100,000 plus!

00:40:04.905 --> 00:40:07.783
[HYPERVENTILATING]

00:40:07.783 --> 00:40:10.035
MAN: Oh, my gosh.

00:40:10.035 --> 00:40:12.913
They can very quickly
understand certain product

00:40:12.913 --> 00:40:17.125
and see what comes out of it
by just watching
you know, repetition,

00:40:17.125 --> 00:40:18.627
MIKE: Breaking,
in its simplest terms,

00:40:18.627 --> 00:40:21.547
as the breaker, I get boxes
and cases of cards

00:40:21.547 --> 00:40:24.049
go in front of the camera,
live stream, live chat, sound,

00:40:24.049 --> 00:40:25.342
sell 'em to individual people,

00:40:25.342 --> 00:40:27.177
rip it open for
the community to see it.

00:40:27.177 --> 00:40:28.929
And then I ship the cards
to the owners.

00:40:28.929 --> 00:40:30.055
68. There you go.

00:40:30.055 --> 00:40:31.306
So we spread the love.
That goes to...

00:40:31.306 --> 00:40:32.766
JOHNNY: Now,
in addition to Breakers,

00:40:32.766 --> 00:40:34.560
and this is what's sort of
what's amazing about it,

00:40:34.560 --> 00:40:38.313
is you also have
content providers.

00:40:38.313 --> 00:40:40.607
What's fun about it,
is like everybody's
opening boxes,

00:40:40.607 --> 00:40:44.027
and they're all, like,
ripping packs and
seeing what they get.

00:40:44.027 --> 00:40:45.737
So it's sort of like
you have the excitement

00:40:45.737 --> 00:40:47.614
where people are like,
"Oh my gosh, I got this."

00:40:47.614 --> 00:40:50.784
And you have
the other guy going,
"Darn, I wanted that box."

00:40:50.784 --> 00:40:53.370
And that I think now becomes
sort of like a content

00:40:53.370 --> 00:40:56.832
that people are doing
when they're opening boxes
and seeing what they could get.

00:40:56.832 --> 00:40:58.959
-Ready?
-[INTERVIEWER] Go.

00:40:58.959 --> 00:41:01.086
Okay, starting with one.
[LAUGHS]

00:41:04.423 --> 00:41:05.674
Okay, first card,

00:41:07.426 --> 00:41:09.428
Trae Young base.

00:41:09.428 --> 00:41:11.972
-MAN: Non-auto.
-SHARON: Non-auto.

00:41:11.972 --> 00:41:13.807
And Isaiah Stewart.

00:41:13.807 --> 00:41:17.186
-This is a rough box.
-[ALL LAUGHING]

00:41:17.186 --> 00:41:21.523
-MAN: It's probably, like, $300.
-SHARON: It's $300
out of the 15 you know,

00:41:21.523 --> 00:41:23.525
but it's okay,
it's part of the hobby

00:41:23.525 --> 00:41:26.570
and, you know, so...
Mm-hmm.

00:41:31.742 --> 00:41:34.661
-Oh, man. Elleby.
-Who is this one? Elleby.

00:41:34.661 --> 00:41:37.456
It's a blue panel,
which is rare,

00:41:37.456 --> 00:41:39.750
but it's Elleby.
Probably, like, 30 bucks.

00:41:39.750 --> 00:41:42.002
-How much was the whole box?
-1500.

00:41:42.002 --> 00:41:44.338
-That's 1500?
-Thank you for
reminding me the price.

00:41:44.338 --> 00:41:47.466
-That's gonna be hard to follow.
-Whoo!

00:41:47.466 --> 00:41:49.176
It is going to be
hard to follow.

00:41:49.176 --> 00:41:50.677
Okay. Last box.

00:41:50.677 --> 00:41:53.305
-MAN: Here we go.
-[SHARON CHUCKLES]

00:41:53.305 --> 00:41:56.099
[WHOOPING TRIUMPHANTLY]

00:41:56.099 --> 00:41:58.018
Downtown LaMelo Ball!

00:41:58.018 --> 00:42:01.313
[ALL LAUGHING]

00:42:01.313 --> 00:42:04.191
That's the best chase
for the Downtown.

00:42:04.191 --> 00:42:05.567
Oh, my God.
I'm getting goosebumps.

00:42:05.567 --> 00:42:07.361
So I'm kind of shaking a little.

00:42:07.361 --> 00:42:10.239
The first thing in
my head is "Grade it."

00:42:10.239 --> 00:42:11.907
See if it's gradable.

00:42:11.907 --> 00:42:14.660
So without grading this card,
it's probably 20,000.

00:42:14.660 --> 00:42:17.287
But if you luckily
gem it, PSA ten,

00:42:17.287 --> 00:42:20.123
it could be like,
a 30, $40,000 card.

00:42:20.123 --> 00:42:24.002
But it's also a card
that I don't mind
holding for a little bit

00:42:24.002 --> 00:42:25.629
during the playoff
or even a few years.

00:42:25.629 --> 00:42:27.214
You know, how he pans out.

00:42:27.214 --> 00:42:29.216
[ALL CHEERING]

00:42:37.182 --> 00:42:39.685
Grading has changed everything.

00:42:39.685 --> 00:42:42.229
It's all a matter
of condition now.

00:42:42.229 --> 00:42:44.147
You may pull a card
out of this box.

00:42:44.147 --> 00:42:48.068
It's brand new,
but it's off-center.

00:42:48.068 --> 00:42:51.154
Maybe it has
a slight imperfection
printing-wise,

00:42:51.154 --> 00:42:53.448
and it gets a PSA nine.

00:42:53.448 --> 00:42:57.828
For first edition Charizard,
a PSA nine is maybe $50,000.

00:42:57.828 --> 00:43:02.207
If you hit a ten,
it's $300,000.

00:43:02.207 --> 00:43:04.418
[DRAMATIC STRING MUSIC PLAYING]

00:43:11.550 --> 00:43:16.180
MAN: My name
is Peter Steinberg, I am
the CEO of SGC grading.

00:43:16.180 --> 00:43:19.808
So a grading company
are basically the individuals
who are telling you

00:43:19.808 --> 00:43:23.478
what you're buying,
what you're selling,
what you hope to own.

00:43:23.478 --> 00:43:25.189
So when you see a grade,

00:43:25.189 --> 00:43:28.275
you can assume that
that card is authentic,
first off.

00:43:28.275 --> 00:43:33.030
Its original.
So it has not been altered
since it was manufactured.

00:43:33.030 --> 00:43:35.657
And basically from there
we grade it on its condition

00:43:35.657 --> 00:43:38.243
on a 1 to 10 scale,
ten being the best.

00:43:42.456 --> 00:43:44.958
CARD GRADER: So
the first thing
I always tell people,

00:43:44.958 --> 00:43:47.586
look at the card centering,
obviously.

00:43:47.586 --> 00:43:48.962
First thing people see.

00:43:48.962 --> 00:43:51.048
Then you look at the front
and back of the card

00:43:51.048 --> 00:43:52.841
and you zero in on the corners.

00:43:52.841 --> 00:43:54.510
Then after that
you can have a card

00:43:54.510 --> 00:43:56.178
that looks like a seven,

00:43:56.178 --> 00:43:58.305
but the card has
four eyeballs to it

00:43:58.305 --> 00:44:00.265
and you'll see it on
like the Jackie Robinson.

00:44:00.265 --> 00:44:01.517
It'll be way out of focus

00:44:01.517 --> 00:44:04.186
and it really brings
the card grade down.

00:44:04.186 --> 00:44:06.104
You got to look at
all those aspects

00:44:06.104 --> 00:44:08.440
and it all comes to
a cumulative grade then.

00:44:11.777 --> 00:44:17.199
CHRIS: Value is determined
essentially by scarcity,
condition and desirability.

00:44:17.199 --> 00:44:20.410
What someone's
willing to pay for it,
whose card is it?

00:44:20.410 --> 00:44:23.080
Is it a Hall of Famer?
Is it one of the greats?

00:44:23.080 --> 00:44:24.623
You know, something
can be a one of one,

00:44:24.623 --> 00:44:27.084
but if nobody wants it,
it doesn't really
have much value.

00:44:29.336 --> 00:44:33.215
So these are some
of my graded PSA cards.

00:44:33.215 --> 00:44:37.094
All of these,
I did pull myself
from booster packs.

00:44:37.094 --> 00:44:39.346
This is a mint nine

00:44:39.346 --> 00:44:41.890
Lugia first edition
from Neo Genesis,

00:44:41.890 --> 00:44:44.893
the rarest card
in the Neo Genesis set.

00:44:44.893 --> 00:44:46.520
Honestly, when I sent this off,

00:44:46.520 --> 00:44:48.188
I thought it was
going to get a ten

00:44:48.188 --> 00:44:50.440
and that would have
been fantastic

00:44:50.440 --> 00:44:53.694
because a PSA ten of this card,
a gem mint version of it,

00:44:53.694 --> 00:44:56.071
sold for over
$100,000 last year.

00:44:58.407 --> 00:45:01.994
I feel like I was robbed,
'cause I'm looking at this card

00:45:01.994 --> 00:45:06.623
and I cannot distinguish
what would have
given it a nine.

00:45:06.623 --> 00:45:08.667
That's a life-changing
amount of money

00:45:08.667 --> 00:45:11.795
just for one single
grade number difference.

00:45:12.462 --> 00:45:13.714
In the end,

00:45:13.714 --> 00:45:15.549
this was graded
by an individual.

00:45:15.549 --> 00:45:18.051
Somebody could have
been having a bad day.
You never know.

00:45:21.305 --> 00:45:24.641
Wai-wait, no.
Wait for the cameras.

00:45:24.641 --> 00:45:26.894
MIKE: So like, for example,
the Alec Bond's a solid card.

00:45:26.894 --> 00:45:29.229
What does it sell for first?
What's it worth?

00:45:29.229 --> 00:45:31.773
So it looks like it's selling
for like 20 to 30 bucks.

00:45:31.773 --> 00:45:33.734
So for 20 to $30,
if you grade it,

00:45:33.734 --> 00:45:36.904
say you get a ten,
it's a one and a half time,
maybe two time multiplier.

00:45:36.904 --> 00:45:38.363
JESSE: Okay.

00:45:38.363 --> 00:45:40.240
To me,
that's right on the edge
of probably not grading,

00:45:40.240 --> 00:45:42.659
because if it doesn't
come back a ten,
you're grading money's wasted.

00:45:42.659 --> 00:45:45.954
I feel like if that card tens
it'll sell for about $60.

00:45:45.954 --> 00:45:49.458
So therefore,
you're putting a lot
of money into grading it

00:45:49.458 --> 00:45:51.084
just to make
an extra five bucks.

00:45:51.084 --> 00:45:53.212
But he's a rookie,
so I would also say
he's a good rookie.

00:45:53.212 --> 00:45:55.255
-So hold it.
-Hold on to it.

00:45:55.255 --> 00:45:57.216
If he plays better next year
and all of a sudden
it's selling for 50 bucks raw.

00:45:57.216 --> 00:45:59.301
Okay. And SGC ten
would probably get 100.

00:45:59.301 --> 00:46:01.845
-Cool. Then it's worth it.
-All right.

00:46:03.055 --> 00:46:04.306
A little bit more expensive.

00:46:04.306 --> 00:46:06.099
This is 300 a box.

00:46:06.099 --> 00:46:07.226
Oh, honey!

00:46:09.520 --> 00:46:11.271
There's a lot of cards
in this, though.

00:46:11.271 --> 00:46:13.398
MIKE: So that is my big
hit of the day right there.

00:46:13.398 --> 00:46:15.817
Last card, because
Jesse was holding it,

00:46:15.817 --> 00:46:17.653
Anthony Edwards base Prizm.

00:46:17.653 --> 00:46:19.446
JESSE:
It's a $30 card ungraded.

00:46:19.446 --> 00:46:21.240
But what do you think
if you got a PSA ten?

00:46:21.240 --> 00:46:22.616
So that's what I'm
gonna look up now.

00:46:22.616 --> 00:46:25.077
I'm gonna guess
it's 400 bucks.

00:46:25.077 --> 00:46:27.037
I think I'm going to
grade that and take a shot.

00:46:27.037 --> 00:46:30.123
-I would actually seal it.
-Deal.

00:46:30.123 --> 00:46:33.252
if one or two of these
actually grade out
like I hope they will...

00:46:33.252 --> 00:46:36.421
Yeah. Then maybe
we've got 60%, 70%
of our money back.

00:46:36.421 --> 00:46:38.173
And again, we did...
We came down here,
we goofed around,

00:46:38.173 --> 00:46:39.508
we spent the afternoon.

00:46:39.508 --> 00:46:42.970
I'm going to end up
losing 100 bucks.

00:46:42.970 --> 00:46:44.429
-Yeah, but--
-Not the worst way to spend--

00:46:44.429 --> 00:46:45.848
That's what I mean,
not the worst way
to spend time.

00:46:45.848 --> 00:46:47.558
And if one of
those guys goes off
in the meantime.

00:46:47.558 --> 00:46:50.227
-Yeah.
-You're going to end up
breaking even pretty quick.

00:46:50.227 --> 00:46:51.979
Your left. My right.
Give me that pack. Right.

00:46:51.979 --> 00:46:54.857
-That's the one.
-That's the sweaty pack
he's been holding.

00:46:54.857 --> 00:46:56.441
But there's cellophane...

00:46:58.277 --> 00:47:00.404
This is a 2018 Prizm hobby box,

00:47:00.404 --> 00:47:02.447
which I'm
totally addicted to,

00:47:02.447 --> 00:47:04.908
particularly until the
black Luka is pulled.

00:47:04.908 --> 00:47:08.328
Someone else needs to pull
the black Luka so I can
stop opening up boxes.

00:47:08.328 --> 00:47:09.997
Got to imagine
if anyone can find it.

00:47:09.997 --> 00:47:11.623
It's got to be
probably $4 million

00:47:11.623 --> 00:47:14.251
and it's probably
in a box somewhere.

00:47:14.251 --> 00:47:15.669
In the last case,
I pulled this...

00:47:17.504 --> 00:47:20.966
Which is Luka purple ice to 149.

00:47:20.966 --> 00:47:22.301
That was a huge hit.

00:47:22.301 --> 00:47:25.053
I've had six cases for,
like, 4000 apiece.

00:47:25.053 --> 00:47:26.889
This has a chance to ten.

00:47:26.889 --> 00:47:29.933
There's one corner
that they're grading
pretty tough these days.

00:47:29.933 --> 00:47:32.227
So we'll see when
I finally send that in.

00:47:32.227 --> 00:47:36.190
Each one of these boxes
has whatever that is, 50 slabs

00:47:36.190 --> 00:47:38.984
and then all of those
and all of that,

00:47:38.984 --> 00:47:40.277
those are all slabs.

00:47:40.277 --> 00:47:42.112
That was a ridiculous deal
that I bought.

00:47:42.112 --> 00:47:43.864
That's all Peyton Manning.

00:47:43.864 --> 00:47:45.949
I just feel like Peyton Manning
was so undervalued.

00:47:45.949 --> 00:47:48.452
It was like 200 grand
for, basically,

00:47:48.452 --> 00:47:51.330
all, Pay... Like, yeah,
it's like 2000 Peyton Mannings.

00:47:51.330 --> 00:47:54.416
Uh, and I later learned

00:47:54.416 --> 00:47:56.001
that the person
bidding against me

00:47:56.001 --> 00:47:57.794
was Peyton Manning.

00:47:57.794 --> 00:48:00.297
And I'm like, I said, "Bro,
I would have given you
half the cards,

00:48:00.297 --> 00:48:01.840
"so we didn't have to pay
this much money for it."

00:48:01.840 --> 00:48:03.091
You know, we could have,
like, split it,

00:48:04.843 --> 00:48:06.094
Let me see if I--
Let me search.

00:48:08.055 --> 00:48:09.223
Um...

00:48:10.432 --> 00:48:11.892
Nope.

00:48:11.892 --> 00:48:14.353
Bad luck.
Not one Trae or Luka.

00:48:26.907 --> 00:48:28.283
[TENSE STRING MUSIC PLAYING]

00:48:28.283 --> 00:48:29.868
MAN: There it is,
ladies and gentlemen,

00:48:29.868 --> 00:48:34.414
the news that Fanatics
is acquiring Topps
has come true.

00:48:34.414 --> 00:48:38.210
I predicted it was
going to happen
and I am so excited

00:48:38.210 --> 00:48:44.591
Fanatics is buying
Topps trading card
business for $500 million.

00:48:44.591 --> 00:48:47.970
Fanatics buys Topps
for $500 million.

00:48:47.970 --> 00:48:51.139
-RUBIN: I am stoked.
-MAN: I'm with you.

00:48:51.139 --> 00:48:53.225
I feel like that is what
the hobby needed.

00:48:53.225 --> 00:48:55.060
REPORTER: In a remarkable way,

00:48:55.060 --> 00:48:58.730
y-you managed
to get this license
and now you're buying Topps.

00:48:58.730 --> 00:49:01.400
We're always thinking about
how can we reinvent a business

00:49:01.400 --> 00:49:04.695
that's going to be better
for all the constituencies
involved.

00:49:04.695 --> 00:49:08.407
JOSH: You can't change
the whole industry
and the economies,

00:49:08.407 --> 00:49:11.451
but you can at least try
to manage the supply

00:49:11.451 --> 00:49:13.787
and demand of the products
that you create.

00:49:13.787 --> 00:49:17.833
And that is an important part
of not only the through line
looking back,

00:49:17.833 --> 00:49:20.919
but now what we get to do
moving forward and doing that.

00:49:20.919 --> 00:49:23.005
All right, Josh,
I got to know something.

00:49:23.005 --> 00:49:26.175
You know I love the non-sports
side of this card hobby.

00:49:26.175 --> 00:49:27.801
What's the deal?

00:49:27.801 --> 00:49:30.345
Is there any truth to rumors
that are floating
around out there

00:49:30.345 --> 00:49:32.097
that Fanatics
may be coming out

00:49:32.097 --> 00:49:35.684
with some kind of
non-sports card company?

00:49:35.684 --> 00:49:38.103
You know, I mean, rumors
are rumors for a reason.

00:49:38.103 --> 00:49:39.855
That's a yes.

00:49:39.855 --> 00:49:42.024
-Hang on.
-[JOSH CHUCKLES]

00:49:42.024 --> 00:49:44.234
What are we saying here?
Is that a yes?

00:49:44.234 --> 00:49:46.486
Just go ahead and say
you heard it here first, folks.

00:49:46.486 --> 00:49:48.614
Yes, it is happening.

00:49:48.614 --> 00:49:51.617
You guys should feel free to
put whatever words in my
mouth make sense, right?

00:49:51.617 --> 00:49:55.120
I mean, that's what
you know, that's what
good journalists do, so...

00:49:55.120 --> 00:50:00.459
But I will say that I am
also huge fan of
non-sport cards

00:50:00.459 --> 00:50:03.253
and believe that very much
as a collector.

00:50:03.253 --> 00:50:06.256
And so, I don't know,
maybe those things
will converge.

00:50:06.256 --> 00:50:08.217
That's a yes. Breaking news.
Next question.

00:50:08.217 --> 00:50:09.426
Yes. Yeah, Yeah, okay.

00:50:09.426 --> 00:50:10.928
We got what we needed there,
I will say--

00:50:10.928 --> 00:50:12.387
So, Josh,
bringing it back to reality,

00:50:12.387 --> 00:50:14.473
aside from
Jesse's fantasyland,

00:50:14.473 --> 00:50:16.225
you know, obviously
you guys are acquiring

00:50:16.225 --> 00:50:17.684
all the licenses, deals
are being announced,

00:50:17.684 --> 00:50:19.478
Fanatics is going to be
the kingmaker.

00:50:19.478 --> 00:50:20.979
You guys are going
to do everything.

00:50:20.979 --> 00:50:22.689
But you know, and rightly so,

00:50:22.689 --> 00:50:24.691
there's a ton of criticism,
skepticism.

00:50:24.691 --> 00:50:26.235
Probably, skepticism
is more of the word.

00:50:26.235 --> 00:50:28.820
How do you guys deal with the
though of, "Well, you know,

00:50:28.820 --> 00:50:30.614
"we're going to produce more,
we're going to produce less,

00:50:30.614 --> 00:50:32.366
distribution may change."
Whatever.

00:50:32.366 --> 00:50:35.202
Like how does that balance work
on the Fanatic side of things?

00:50:35.202 --> 00:50:38.956
Look, you know, Topps has made
baseball cards since 1952.

00:50:38.956 --> 00:50:44.920
And from the moment
that we even started
thinking about this business

00:50:44.920 --> 00:50:46.588
that was always
at the forefront

00:50:46.588 --> 00:50:49.007
was that Topps would continue
making baseball cards.

00:50:49.007 --> 00:50:51.343
And in the conversations
with Major League Baseball

00:50:51.343 --> 00:50:55.138
and Baseball Players
Association and everybody
related to it,

00:50:55.138 --> 00:50:57.683
everybody was
was in full agreement there.

00:50:57.683 --> 00:50:59.852
Uh, how we move forward,

00:50:59.852 --> 00:51:03.856
what sub-brands are created,
how we work with other sports,

00:51:03.856 --> 00:51:05.566
you know, all of that is TBD

00:51:05.566 --> 00:51:08.193
as we figure out
the right way
to grow the hobby.

00:51:08.193 --> 00:51:10.612
You know, there's a lot
just like baseball
is about tradition,

00:51:10.612 --> 00:51:13.448
there's a lot in
the trading card world
that's about tradition,

00:51:13.448 --> 00:51:15.409
and, you know,
we're not going to...

00:51:15.409 --> 00:51:16.827
We're not going
to mess with that.

00:51:16.827 --> 00:51:18.662
We do have to figure out
how to grow the hobby.

00:51:18.662 --> 00:51:20.706
But those two things
can coexist.

00:51:20.706 --> 00:51:22.583
[SOFT PIANO MUSIC PLAYING]

00:51:48.650 --> 00:51:50.027
And you know that I went there.

00:51:50.027 --> 00:51:54.239
I saw you, like with Steve Aoki.

00:51:54.239 --> 00:51:56.909
I was like,
"Wait, is this actually..."

00:51:56.909 --> 00:51:58.869
Like, "He's... What?"

00:51:58.869 --> 00:52:00.746
Yeah, there's
a good community, right?

00:52:00.746 --> 00:52:04.666
We're opening Pokemon cards
at a charity event, okay,

00:52:04.666 --> 00:52:08.003
-on a stage,
on this livestream...
-Mm.

00:52:08.003 --> 00:52:11.423
Check out this video.
Okay. Here it is.

00:52:11.423 --> 00:52:16.136
- MAN: Here we go.
-[PEOPLE SHOUTING ON VIDEO]

00:52:16.136 --> 00:52:18.889
-What is a Char?
-Are you impressed?

00:52:18.889 --> 00:52:22.267
-She's like,
"What is a Char?"
-[ALL LAUGHING]

00:52:22.267 --> 00:52:24.895
-What is Charizard?
-Charizard.

00:52:24.895 --> 00:52:27.940
They opened, I think,
like $500,000,

00:52:27.940 --> 00:52:30.234
up to $1,000,000
in Pokemon boxes.

00:52:30.234 --> 00:52:33.904
And that was
the rarest card all day
that was pulled.

00:52:33.904 --> 00:52:37.741
I was there with Steve Aoki
and King Pokemon.

00:52:39.117 --> 00:52:41.954
-Okay. Who is King Pokemon?
-[ALL LAUGHING]

00:52:41.954 --> 00:52:45.082
-You had me at "Steve Aoki."
-[ALL LAUGHING]

00:52:45.082 --> 00:52:50.796
I have probably the world's
number one Pokemon collection
inside this case,

00:52:50.796 --> 00:52:53.215
JOE: Gary is
a bigger-than-life individual.

00:52:53.215 --> 00:52:57.094
He was one of
the first people who
started collecting Pokemon.

00:52:57.094 --> 00:52:59.805
You know,
he's just a beloved fixture
in the hobby.

00:52:59.805 --> 00:53:02.057
I mean, you go to
conventions with Gary

00:53:02.057 --> 00:53:05.811
and people line up to get
his autograph hundreds deep,

00:53:05.811 --> 00:53:07.938
and he's just kind of
the ambassador

00:53:07.938 --> 00:53:10.607
of goodwill
for Pokemon in our country.

00:53:10.607 --> 00:53:13.360
Hi, how are you doing in school?

00:53:13.360 --> 00:53:15.112
How you doing in school?

00:53:15.112 --> 00:53:19.074
The better you do in school,
the more collectible cards
you get.

00:53:19.074 --> 00:53:21.702
That's why
I got a pile of
Pokemon cards like this.

00:53:21.702 --> 00:53:23.245
[ENCHANTING MUSIC PLAYING]

00:53:26.498 --> 00:53:29.209
Yeah, well, my name
is Gary Haase.

00:53:29.209 --> 00:53:33.338
In the Pokemon community,
I'm known as King Pokemon.

00:53:33.338 --> 00:53:35.632
I can't tell you
how many times

00:53:35.632 --> 00:53:40.095
people have told me that
that Pawn Stars episode
got them back into the hobby.

00:53:42.222 --> 00:53:44.558
Well, we're here on
Las Vegas Boulevard

00:53:44.558 --> 00:53:49.146
near downtown
Las Vegas, at the
Gold & Silver Pawnshop.

00:53:49.146 --> 00:53:52.983
This is where they film
the Pawn Stars episodes.

00:53:52.983 --> 00:53:55.110
PAWN STORE OWNER: So how much
do you want for these things?

00:53:55.110 --> 00:53:57.738
I'm looking for right
in the area of $500,000.

00:53:59.615 --> 00:54:00.699
[EXHALES]

00:54:00.699 --> 00:54:03.911
The amount
those exact same cards,

00:54:03.911 --> 00:54:07.122
that same collection
would be worth today

00:54:07.122 --> 00:54:09.708
is about $15 million.

00:54:09.708 --> 00:54:14.296
But anyway, no deal was--
No offer was made
and no deal was made.

00:54:17.174 --> 00:54:20.719
DANI: When I moved,
I had packed up
a bunch of boxes

00:54:20.719 --> 00:54:22.888
that I had left
with my parents,

00:54:22.888 --> 00:54:26.350
and in there, I honestly,
I don't remember

00:54:26.350 --> 00:54:27.768
what I stowed away in there,

00:54:27.768 --> 00:54:31.772
but there is a lot of boxes
that I just left behind

00:54:31.772 --> 00:54:33.815
because I didn't have
the space for them.

00:54:33.815 --> 00:54:36.109
That reminds me,
I do need to call my parents,

00:54:36.109 --> 00:54:40.906
'cause I am actually
really interested to see
what's in those boxes.

00:54:40.906 --> 00:54:45.911
The prices of these trading
cards are fluctuating
so severely

00:54:45.911 --> 00:54:51.041
that I don't know if I am able
to, like, properly quantify
for you a value

00:54:51.041 --> 00:54:52.960
that my whole collection
would be worth.

00:54:52.960 --> 00:54:56.839
It's estimated anywhere
from 100,000

00:54:56.839 --> 00:55:01.051
to $300,000 worth
of Pokemon stuff
in my collection.

00:55:01.051 --> 00:55:02.719
So right here we have...

00:55:02.719 --> 00:55:05.597
I think for me
it's kind of like...

00:55:05.597 --> 00:55:08.767
I can appreciate that
I now happen to have something

00:55:08.767 --> 00:55:09.977
that's worth a lot of money.

00:55:09.977 --> 00:55:11.645
Like, obviously that's cool.

00:55:11.645 --> 00:55:13.897
It was a complete accident,

00:55:13.897 --> 00:55:16.275
but that's not why
I started collecting

00:55:16.275 --> 00:55:18.026
and it's not why
I'm still collecting.

00:55:18.026 --> 00:55:23.198
So I think it's important
that you have that group
of core collectors

00:55:23.198 --> 00:55:25.909
and if the market were to crash,

00:55:25.909 --> 00:55:28.871
it would be because the price
of those cards is so high

00:55:28.871 --> 00:55:31.874
that people who are
genuinely interested
in it as a hobby

00:55:31.874 --> 00:55:33.792
can no longer afford it.

00:55:33.792 --> 00:55:37.421
This happens in in every market,
which is that

00:55:37.421 --> 00:55:41.049
when people are buying
and it's hot is when more
people want to get in.

00:55:41.049 --> 00:55:44.469
So I wonder is where is
the next wave of people
that's coming in?

00:55:44.469 --> 00:55:45.971
And we have to
be a part of that.

00:55:45.971 --> 00:55:48.056
Like, we have to market
the whole industry now,

00:55:48.056 --> 00:55:51.310
as we're creating
baseball, basketball,
football cards

00:55:51.310 --> 00:55:56.440
And I do think we're starting
to see the next generation
of card shops

00:55:56.440 --> 00:56:00.235
really cater to
the next generation
of collectors and kids.

00:56:00.235 --> 00:56:03.739
I was just out in L.A.,
I had a chance to go
visit Burbank,

00:56:03.739 --> 00:56:05.949
and what they built
there is is phenomenal.

00:56:07.492 --> 00:56:10.120
Hey, cutie pie,
I'm in the middle of filming.

00:56:10.120 --> 00:56:12.915
I got a documentary crew
in here right now
talking to the Cardfather.

00:56:12.915 --> 00:56:15.125
So can we talk later, honey?

00:56:15.125 --> 00:56:17.127
My daughter.
She takes priority.

00:56:18.545 --> 00:56:20.464
Okay. My name's Rob Veras.

00:56:20.464 --> 00:56:21.882
I go by the Cardfather.

00:56:21.882 --> 00:56:24.301
We're at Burbank Sportscards.

00:56:24.301 --> 00:56:27.763
Basically, I've been doing
this longer than anyone else.

00:56:27.763 --> 00:56:29.473
It's a very young population

00:56:29.473 --> 00:56:31.683
coming into the category
right now,

00:56:31.683 --> 00:56:33.310
So I'm kind of an O.G.

00:56:33.310 --> 00:56:35.145
Kind of the Cardfather,
I guess.

00:56:35.145 --> 00:56:38.649
And just try to spit wisdom
whenever I can.

00:56:39.816 --> 00:56:43.695
[INDISTINCT CHATTER]

00:56:43.695 --> 00:56:47.574
Let's just say you walk in
and you're like, "I really
like Russell Westbrook."

00:56:47.574 --> 00:56:50.702
You grab a box,
they're going to start
at a dollar.

00:56:50.702 --> 00:56:52.996
It's basically
a walk-in database.

00:56:52.996 --> 00:56:54.456
Check this out.

00:56:54.456 --> 00:56:56.917
Now you're seeing the heartbeat
of Burbank Sportscards.

00:56:56.917 --> 00:57:00.295
What you're going to see here
is 42 million cards.

00:57:00.295 --> 00:57:03.841
The whole building
is also on eBay.

00:57:03.841 --> 00:57:06.802
You'll come over
here and again,
you'll see showcases.

00:57:06.802 --> 00:57:08.971
These are all Kobe Bryant cards.

00:57:08.971 --> 00:57:14.226
This right here
is Kobe Bryant's best
rookie card, basically.

00:57:14.226 --> 00:57:17.062
Back in '96,
that was the card
they were chasing.

00:57:17.062 --> 00:57:18.939
It was a very limited release.

00:57:18.939 --> 00:57:22.025
Topps Chrome was only
available at Walmart.

00:57:22.025 --> 00:57:23.944
Hobby Shops didn't
have this product.

00:57:23.944 --> 00:57:25.654
There was only four cards
in a pack.

00:57:25.654 --> 00:57:27.614
They were expensive
from the get go.

00:57:27.614 --> 00:57:29.616
The odds of hitting Kobe
were slim.

00:57:29.616 --> 00:57:31.702
To find it in that
kind of shape

00:57:31.702 --> 00:57:36.498
where a kid opened
the pack and cared
for the card is crazy.

00:57:36.498 --> 00:57:37.916
And this right here

00:57:37.916 --> 00:57:41.086
is one of those grail cards
for so many in the hobby.

00:57:42.796 --> 00:57:45.090
One of the things that
we worried about
as a category

00:57:45.090 --> 00:57:48.343
that we might age out,
like stamps aged out.

00:57:48.343 --> 00:57:51.346
Maybe this generation
is the last generation.

00:57:51.346 --> 00:57:54.766
Maybe we can't compete
against YouTube
and video games

00:57:54.766 --> 00:57:56.894
and things where kids
put their time.

00:57:56.894 --> 00:57:58.937
But the industry
has done a hell of a job

00:57:58.937 --> 00:58:00.939
of getting that
generation back

00:58:00.939 --> 00:58:02.649
and the generation
before that back.

00:58:02.649 --> 00:58:04.276
We actually had
a kids night last night.

00:58:04.276 --> 00:58:06.528
Our first one.
Had over 100 kids here.

00:58:06.528 --> 00:58:09.406
It was chaos.
It was way bigger
than I anticipated.

00:58:09.406 --> 00:58:12.284
And the passion
these kids had was crazy.

00:58:12.284 --> 00:58:15.120
These kids are on YouTube
opening up cards.

00:58:15.120 --> 00:58:18.373
There's card shows where
people descend on these shows

00:58:18.373 --> 00:58:20.626
and they're not 40
and 50 year old white guys.

00:58:20.626 --> 00:58:23.295
Again, it's much younger.
It's much more diverse.

00:58:23.295 --> 00:58:26.089
It's totally cool.
It's like sneaker culture.

00:58:26.089 --> 00:58:27.966
Card culture is the same thing.

00:58:27.966 --> 00:58:29.551
[INDISTINCT CHATTER]

00:58:29.551 --> 00:58:33.847
Came to the card show
so we can get
some Simpsons cards.

00:58:33.847 --> 00:58:35.807
[LAUGHS]

00:58:35.807 --> 00:58:38.936
-How much for your Jokic?
-Uh, I'll do 1000 for that.

00:58:38.936 --> 00:58:41.897
And, you know,
like I say, that's 199.

00:58:44.483 --> 00:58:47.402
[CURIOUS STRING MUSIC PLAYING]

00:59:03.502 --> 00:59:06.922
Actually, those Air Jordans
are probably going to sell
for over $1,000,000.

00:59:06.922 --> 00:59:10.592
-INTERVIEWER: Yeah, of course.
-They are the only photo matched

00:59:10.592 --> 00:59:13.220
Air Jordan Ones like photo
matched during a game.

00:59:13.220 --> 00:59:14.972
Game worn
with a tiny autograph.

00:59:14.972 --> 00:59:18.809
But yeah, the photo matching
is what really sets them
over the edge.

00:59:18.809 --> 00:59:20.602
There's people
that view collecting,
as you know,

00:59:20.602 --> 00:59:22.813
it should just be
pure collecting,
not about the money

00:59:22.813 --> 00:59:26.608
but enjoying
collecting the items
and owning them.

00:59:26.608 --> 00:59:29.236
But, you know, there's
definitely a monetary aspect.

00:59:29.236 --> 00:59:31.071
You know, we're seeing
a lot of that now

00:59:31.071 --> 00:59:33.073
as investors are getting
involved in the market

00:59:33.073 --> 00:59:35.492
and they're seeing these
as a new asset class.

00:59:35.492 --> 00:59:37.119
So they're, you know,
more along the lines of,

00:59:37.119 --> 00:59:40.163
"Oh, I'm buying this
as a, as an investment.

00:59:40.163 --> 00:59:42.124
I'm buying a, you know,
a Mickey Mantle rookie

00:59:42.124 --> 00:59:44.668
instead of a piece of art
that I would have
typically purchased."

00:59:44.668 --> 00:59:47.671
WOMAN: A rare 1909
Honus Wagner card

00:59:47.671 --> 00:59:49.965
officially sold
at auction last night.

00:59:49.965 --> 00:59:53.927
The winning bid
a record $6.6 million.

00:59:53.927 --> 00:59:56.180
ROB: Yeah, Yeah.
I mean, you know,
Honus Wagner cards

00:59:56.180 --> 00:59:57.848
are going for more than some
of the vacation homes

00:59:57.848 --> 00:59:59.558
we're offering
in our real estate division.

00:59:59.558 --> 01:00:02.060
And people are certainly
seeing the value

01:00:02.060 --> 01:00:05.355
and the investment potential
in this industry.

01:00:05.355 --> 01:00:09.401
REPORTER: A mint condition
1952 Mickey Mantle sold for,

01:00:09.401 --> 01:00:13.614
get this,
$12.6 million yesterday.

01:00:13.614 --> 01:00:15.407
Now, that grading
has been going on

01:00:15.407 --> 01:00:17.117
since almost 30 years

01:00:17.117 --> 01:00:18.952
from 1992 to current,

01:00:18.952 --> 01:00:21.872
most of the high end stuff
has been graded,

01:00:21.872 --> 01:00:23.624
authenticated and slabbed.

01:00:23.624 --> 01:00:26.084
So you can go back
and look at
the population reports

01:00:26.084 --> 01:00:28.337
and look at that data
and determine,

01:00:28.337 --> 01:00:31.590
"Okay, there's only
12 Roberto Clemente rookies

01:00:31.590 --> 01:00:34.843
"that are grade,
you know, 8.5 or better."

01:00:34.843 --> 01:00:37.137
"Or there's only nine
Mickey Mantle cards

01:00:37.137 --> 01:00:40.933
"that are
mint or gem mint
in the whole world."

01:00:40.933 --> 01:00:44.686
And so when people start looking
at those population reports

01:00:44.686 --> 01:00:47.231
from an investment standpoint,

01:00:47.231 --> 01:00:50.150
that's when they start saying
these are severely undervalued.

01:00:54.488 --> 01:00:56.156
There's only
ten of these in the world

01:00:56.156 --> 01:00:58.200
and he's one of
the greatest players ever.

01:00:58.200 --> 01:01:00.327
I should, you know,
put my money here.

01:01:00.327 --> 01:01:02.871
And that's what
we've been seeing
the last five or six years.

01:01:15.217 --> 01:01:18.136
What is the rough value
of these cards
sitting on this table,

01:01:18.136 --> 01:01:20.848
-Oh, just this table
right here?
-Yeah.

01:01:20.848 --> 01:01:22.933
You have over 10 million
just on this table.

01:01:23.976 --> 01:01:26.395
Yeah, so here's
my Jordan hoard

01:01:26.395 --> 01:01:28.105
and I control the market
on these.

01:01:28.105 --> 01:01:30.399
Here's 15 of them. One,

01:01:31.608 --> 01:01:33.235
two,

01:01:33.235 --> 01:01:34.695
three.

01:01:34.695 --> 01:01:35.779
This is the Rock's rookie.

01:01:35.779 --> 01:01:37.322
This is his best card.

01:01:37.322 --> 01:01:40.826
This is fluctuated
anywhere between 50 and $75,000.

01:01:40.826 --> 01:01:44.830
Number four, Number five.
A nice one.

01:01:44.830 --> 01:01:46.957
1968, tops three D

01:01:46.957 --> 01:01:48.876
Here is the Queen Mother,
Mac Daddy.

01:01:48.876 --> 01:01:51.920
I paid 3.25 million
for that card.

01:01:54.089 --> 01:01:56.383
Numbers 14 and 15.

01:01:58.719 --> 01:02:00.012
Okay.

01:02:00.012 --> 01:02:01.471
My name is Rick Probstein.

01:02:01.471 --> 01:02:03.348
I'm the CEO of
Probstein123.

01:02:03.348 --> 01:02:06.059
We are the largest
auction house on eBay.

01:02:07.019 --> 01:02:09.771
[SOLEMN MUSIC PLAYING]

01:02:11.315 --> 01:02:14.276
There are tons and tons
of new people.

01:02:14.276 --> 01:02:18.071
They are serious investors,
and they're full in on it.

01:02:19.698 --> 01:02:23.035
So I live in an
Orthodox Jewish community
not far from here,

01:02:23.035 --> 01:02:24.870
and I go to the synagogue

01:02:24.870 --> 01:02:27.497
and people would be
for the first time,
they're like,

01:02:27.497 --> 01:02:29.958
"Oh, I heard about that
Tom Brady sale for 2 million.

01:02:29.958 --> 01:02:32.753
"I heard about
the Luka Doncic sale
for 4 million."

01:02:32.753 --> 01:02:35.839
And these are people that,
you know, are affluent people

01:02:35.839 --> 01:02:37.216
that are in
the Wall Street world

01:02:37.216 --> 01:02:38.675
that that have, you know,

01:02:38.675 --> 01:02:41.303
an investment portfolio
with hedge funds.

01:02:41.303 --> 01:02:43.514
And they were now
coming to me saying,

01:02:43.514 --> 01:02:45.807
"What should I buy
in sports cards?"

01:02:51.146 --> 01:02:54.441
I'm Jesse Craig.
I'm the director of business
development here at PWCC,

01:02:54.441 --> 01:02:56.485
and you're at
the PWCC headquarters.

01:03:00.030 --> 01:03:03.534
PWCC is the largest
auction house in the
world for trading cards.

01:03:03.534 --> 01:03:09.248
Additionally, we have the only
custom vault built for
trading cards in the world.

01:03:11.041 --> 01:03:13.544
We're just under
$1,000,000,000 in assets

01:03:13.544 --> 01:03:17.130
and we have almost
400,000 graded
trading cards in our vault.

01:03:17.130 --> 01:03:19.299
So it's like,
it's the Fort Knox
for trading cards.

01:03:20.050 --> 01:03:22.469
So our logistics team

01:03:23.804 --> 01:03:27.182
sends out between 500
and 1,000 packages a day.

01:03:27.182 --> 01:03:28.934
We have a lot of auctions
that close.

01:03:28.934 --> 01:03:31.687
We have fixed price listings,
we have vault fulfillments.

01:03:31.687 --> 01:03:34.690
So there's a lot of pieces
that move around here.

01:03:34.690 --> 01:03:37.734
Cameras over every station,
you can see cameras
up in the sky.

01:03:37.734 --> 01:03:39.653
You know, the whole
"eye in the sky."

01:03:39.653 --> 01:03:42.656
So we've got, you know,
about 70 cameras
in the building.

01:03:42.656 --> 01:03:44.908
And if a card moves,
we know where it goes.

01:03:44.908 --> 01:03:47.452
This is our imaging stations
right here.

01:03:47.452 --> 01:03:50.539
We have manual individual
imaging stations.

01:03:50.539 --> 01:03:53.709
They're all custom built
with lighting.

01:03:53.709 --> 01:03:56.712
And then we have
what nobody
else in the world has,

01:03:56.712 --> 01:03:58.797
is we have two
custom-built robots

01:03:58.797 --> 01:04:01.800
that do the majority
of our bulk imaging.

01:04:01.800 --> 01:04:05.345
So what we have are turrets
that you stick cards down,

01:04:05.345 --> 01:04:09.057
they rotate, these suction cups
pick up a card,

01:04:09.057 --> 01:04:14.104
these grippers will come over
and grab it, take it over,

01:04:14.104 --> 01:04:16.148
flip it to a camera
back there,

01:04:16.148 --> 01:04:18.567
rotate it again,
take it down,

01:04:18.567 --> 01:04:21.403
and then those grippers grab it
and set it back down
in the turret.

01:04:21.403 --> 01:04:24.948
So it takes about
seven seconds to shoot a card,

01:04:24.948 --> 01:04:26.950
whereas manually

01:04:26.950 --> 01:04:29.494
it takes much longer
because you can actually--

01:04:29.494 --> 01:04:32.497
It's like set it
and forget it, right?
[LAUGHS]

01:04:34.791 --> 01:04:36.376
We've always had the vision

01:04:36.376 --> 01:04:39.379
of trading cards
being a legitimate,
tangible asset,

01:04:39.379 --> 01:04:42.633
and we're the first company
in the world
to actually lend specifically

01:04:42.633 --> 01:04:44.259
on trading cards as collateral.

01:04:45.469 --> 01:04:47.429
I mean,
that's the theory behind

01:04:47.429 --> 01:04:49.306
what's behind us in the vault

01:04:49.306 --> 01:04:52.100
is this ability
to have liquidity

01:04:52.100 --> 01:04:56.104
in a market
that is really an emerging
tangible asset class.

01:04:56.104 --> 01:04:59.816
Just got a premiere
submission request

01:04:59.816 --> 01:05:03.278
for a 2012 Pokemon World
Championship promo card
in a PSA nine,

01:05:03.278 --> 01:05:06.281
which is a roughly 200K.

01:05:06.281 --> 01:05:07.491
That'll be a fun premiere card.

01:05:13.247 --> 01:05:15.582
PAUL: When a market
becomes mature,

01:05:15.582 --> 01:05:17.668
there's so much
information out there

01:05:17.668 --> 01:05:20.462
that you're able to compare
apples to apples

01:05:20.462 --> 01:05:22.256
and you're able to know that,

01:05:22.256 --> 01:05:27.010
"Okay, this sold for
$100 a year ago."

01:05:27.010 --> 01:05:32.224
All these other fundamentals
point it being worth
now $120 or $80.

01:05:32.224 --> 01:05:34.935
That's a market
that's functioning properly.

01:05:34.935 --> 01:05:37.062
When you have
a collectible market,

01:05:37.062 --> 01:05:40.941
it doesn't function like that,
because passion gets involved,

01:05:40.941 --> 01:05:44.319
scarcity gets involved,
authenticity gets involved.

01:05:44.319 --> 01:05:47.990
Nobody's--
nobody gets physical
shares of stock anymore.

01:05:47.990 --> 01:05:50.534
You don't have an
authentic share of Apple

01:05:50.534 --> 01:05:54.204
and have it up
you know, in your
in your office at home.

01:05:54.204 --> 01:05:56.999
A baseball card that
somebody is trying to flip,

01:05:56.999 --> 01:05:59.710
they're hoping that
they have more information

01:05:59.710 --> 01:06:01.795
than the person that's
going to buy it from them.

01:06:01.795 --> 01:06:04.006
[AMUSING MUSIC PLAYING]

01:06:29.364 --> 01:06:31.950
Just count it. Make sure.
I think it's 850.

01:06:33.368 --> 01:06:35.954
-Hey! How are you doing?
-What's going on?

01:06:35.954 --> 01:06:38.624
Creating content
and making it relatable.

01:06:38.624 --> 01:06:40.918
-Mike? Hi, how are you? Sharon.
-Hi, I'm Jesse.

01:06:40.918 --> 01:06:43.462
You don't have any
celebrity cards, do you?

01:06:43.462 --> 01:06:44.922
-I do.
-Here we go.

01:06:44.922 --> 01:06:49.176
I have a super-fractal
Han Solo.

01:06:49.176 --> 01:06:51.136
I'll tell you. You know who
we should get on camera?

01:06:51.136 --> 01:06:53.472
-Who?
-Sharon.

01:06:53.472 --> 01:06:56.183
This is just about, like,
my most famous
favorite person in the hobby.

01:06:58.435 --> 01:07:01.772
Hey, so they're filming me,
and I bought them over here.

01:07:01.772 --> 01:07:03.440
I said, this is
my favorite person
in the hobby.

01:07:03.440 --> 01:07:05.234
So I brought them over.
I don't know if they can hear.

01:07:05.234 --> 01:07:08.779
I started buying cards again
in early 2019

01:07:08.779 --> 01:07:10.906
and Luka had just finished
his rookie season.

01:07:10.906 --> 01:07:12.824
He was Rookie of the Year.

01:07:12.824 --> 01:07:14.993
I don't know. I was like,
"Look, I was like,
maybe this is the guy."

01:07:14.993 --> 01:07:17.704
And so for the next two
to three shows I went to,

01:07:17.704 --> 01:07:21.500
I bought every Luka Prizm
I could find.

01:07:21.500 --> 01:07:24.169
Hundreds of PSA tens
at 70 bucks.

01:07:24.169 --> 01:07:25.963
I bought every
parallel I could find,

01:07:25.963 --> 01:07:28.465
and I was
at a card show in Virginia,

01:07:28.465 --> 01:07:30.551
and I got to a dealer there

01:07:30.551 --> 01:07:33.136
who a lot of people
know as Black Jaded Wolf.

01:07:33.136 --> 01:07:36.640
This is Sharon.
She pretty much
controls the hobby.

01:07:36.640 --> 01:07:40.227
I met Josh Luber,
like pre-pandemic,

01:07:40.227 --> 01:07:41.770
so he wanted one of my cards.

01:07:41.770 --> 01:07:45.399
I asked 20,000 for the Luka
black gold Prizm, one of five.

01:07:45.399 --> 01:07:46.817
JOSH: I was like,
"This is ridiculous."

01:07:46.817 --> 01:07:49.611
"I mean, $15,000 and, like,
PSA tens are 70 bucks."

01:07:49.611 --> 01:07:51.363
And she goes,
"Well, it's not for sale."

01:07:51.363 --> 01:07:53.156
I was like, "Well,
we have it in your case."
She's like, "I know."

01:07:53.156 --> 01:07:54.908
She's like, "I have it
at $15,000 because
no one's going to buy it."

01:07:54.908 --> 01:07:56.785
We didn't agree on a price.

01:07:56.785 --> 01:07:59.371
His advisor
told him not to buy it.

01:07:59.371 --> 01:08:01.665
And this is a guy who'd
been in the industry
for 20 years.

01:08:01.665 --> 01:08:04.960
15000 dollars?
What's it going to go to?
20,000. 25,000?

01:08:04.960 --> 01:08:07.421
He was like, "I don't know.
You got enough
Lukas today, man."

01:08:07.421 --> 01:08:09.548
And I said,
"All right, fair enough.
I'll let it go."

01:08:09.548 --> 01:08:13.552
-I could have bought
for $15,000.
-Which I encouraged you to buy.

01:08:13.552 --> 01:08:16.305
I think you have a little
bit of a different story.

01:08:16.305 --> 01:08:18.098
But I did tell you to buy it.

01:08:18.098 --> 01:08:19.933
Because obviously
then what happened next was

01:08:19.933 --> 01:08:22.186
Luka starts
his sophomore season.

01:08:22.186 --> 01:08:26.148
He goes nuts.
All of a sudden, he's,
you know, you know, god level

01:08:26.148 --> 01:08:28.108
and looks like, you know,
potential Hall of Famer

01:08:28.108 --> 01:08:30.319
[COMMENTATOR]
Doncic pulls up.
Three pointer.

01:08:30.319 --> 01:08:32.613
Bang! Bang! It's good!

01:08:32.613 --> 01:08:35.741
What's the card today?
Half million dollars?
A million dollars?

01:08:35.741 --> 01:08:40.787
A big person in the hobby
did offer close to, like,
750,000 for the card.

01:08:40.787 --> 01:08:44.791
But I told him if I ever
want to move it,
he'll get first shot.

01:08:44.791 --> 01:08:48.378
And then I've tried to buy it
from her like four times
since then, so...

01:08:48.378 --> 01:08:51.381
But I don't want to pay
a million dollars for it.
I want to pay 15,000 for it.

01:08:52.299 --> 01:08:53.592
We'll see. [CHUCKLES]

01:08:59.097 --> 01:09:00.516
DANI: A couple of events
that are coming up

01:09:00.516 --> 01:09:02.059
that I'm actually
really excited about.

01:09:02.059 --> 01:09:05.562
One of them is an
event called Collect-A-Con.

01:09:05.562 --> 01:09:09.024
This time I'm going
with an app called Whatnot.

01:09:09.024 --> 01:09:13.070
I'm actually emceeing
one of the stages there.

01:09:13.070 --> 01:09:15.781
All right.
What's going on everybody?

01:09:15.781 --> 01:09:17.783
Welcome to Collect-A-Con.

01:09:17.783 --> 01:09:20.869
We are here at the Whatnot stage

01:09:20.869 --> 01:09:24.748
breaking a new Revelation
first edition booster box.

01:09:24.748 --> 01:09:28.919
We're going to be
breaking that at 4:30 today,
right here on the stage.

01:09:30.462 --> 01:09:32.506
Trying to find it.

01:09:32.506 --> 01:09:36.009
All day we've been looking
for a box of Pokemon cards.

01:09:36.009 --> 01:09:39.388
We have found the one
that we are going to open.

01:09:39.388 --> 01:09:40.722
I am so excited.

01:09:40.722 --> 01:09:45.936
It's a Neo Revelation
first edition booster box.

01:09:45.936 --> 01:09:47.896
How much is this box?

01:09:47.896 --> 01:09:51.859
This one went for
a crazy price of $25,000.

01:09:51.859 --> 01:09:55.779
-25 grand for this one,
this one box of cards?
-For one Pokemon box.

01:09:55.779 --> 01:09:57.614
This, this set in particular

01:09:57.614 --> 01:10:00.492
has a couple of really rare
Shining cards in it,

01:10:00.492 --> 01:10:03.745
the Shining Magikarp,
the Shining Gyarados.

01:10:03.745 --> 01:10:05.914
Those two cards,
especially in first edition,

01:10:05.914 --> 01:10:09.251
would be incredibly valuable
to get in a good grade.

01:10:09.251 --> 01:10:11.920
I haven't opened in
forever and I'm so excited.

01:10:13.630 --> 01:10:15.090
[LAUGHS] Ahh!

01:10:17.509 --> 01:10:20.179
Oh, I started using
the magic touch.

01:10:20.179 --> 01:10:21.346
All right, everybody,

01:10:21.346 --> 01:10:24.349
this is the last box
break of the day!

01:10:24.349 --> 01:10:25.976
We got Superduper Dani.

01:10:25.976 --> 01:10:28.520
We've got Sarah Natochenny
here special guest,

01:10:28.520 --> 01:10:30.856
the voice of Ash Ketchum,

01:10:30.856 --> 01:10:33.108
here to open
the first pack today.

01:10:33.108 --> 01:10:35.652
DANI: I absolutely love
coming to these conventions.

01:10:35.652 --> 01:10:37.196
I get to see all of my friends.

01:10:37.196 --> 01:10:40.282
A lot of my friends
I've made through Pokemon

01:10:40.282 --> 01:10:42.075
are from all over the world.

01:10:42.075 --> 01:10:44.995
Lugia! Hey! We got a Lugia!

01:10:44.995 --> 01:10:48.081
And everybody here
is just absolutely

01:10:48.081 --> 01:10:50.959
geeking out on Pokemon,
which is my favorite thing.

01:10:50.959 --> 01:10:53.837
I think a lot of us struggle
with finding that

01:10:53.837 --> 01:10:56.340
in our own little cities
and whatever.

01:10:56.340 --> 01:10:59.510
So, when we all
can come together
in one place

01:10:59.510 --> 01:11:02.513
and just open packs
and geek out,

01:11:02.513 --> 01:11:05.432
it's the best feeling.

01:11:05.432 --> 01:11:11.021
[INDISTINCT CHATTER]

01:11:11.021 --> 01:11:12.231
DANI: All right,
all right, all right.

01:11:12.231 --> 01:11:16.235
-And... Yeah!
-[AUDIENCE CHEERING]

01:11:19.321 --> 01:11:23.367
DANI: I remember pulling
my first ever
holographic card

01:11:23.367 --> 01:11:26.119
from a pack
when I was a little kid.

01:11:26.119 --> 01:11:28.121
Honestly, what
I'm doing right now,

01:11:28.121 --> 01:11:30.165
for my younger self,
is a dream.

01:11:30.165 --> 01:11:33.877
Like, there's no--
If I was a little kid
looking at my older self,

01:11:33.877 --> 01:11:35.462
I'd be losing my mind.

01:11:35.462 --> 01:11:38.257
A Goldin is this one.
Now we have one more.

01:11:38.257 --> 01:11:42.135
We got a... [TRILLING TONGUE]
A Remoraid and...

01:11:43.428 --> 01:11:45.597
-[SHOUTING EXCITEDLY]
-No way!

01:11:45.597 --> 01:11:48.892
[CROWD CHEERING LOUDLY]

01:11:50.269 --> 01:11:53.814
Oh my gosh!
You gotta be kidding me.

01:11:53.814 --> 01:11:55.566
Out of the
Neo Revelation box! What!

01:11:55.566 --> 01:11:59.403
This is a secret--
A secret rare Shining Gyarados.

01:11:59.403 --> 01:12:01.572
This is one of two
secret rares in this set.

01:12:01.572 --> 01:12:04.366
And as one of
the most valuable cards
in the whole set.

01:12:04.366 --> 01:12:07.286
-I can't believe we pulled--
-We pulled the magic card
and the Gyarados.

01:12:07.286 --> 01:12:09.746
We pulled both of
the Shining cards from this set.

01:12:09.746 --> 01:12:11.456
The two secret rares.

01:12:11.456 --> 01:12:15.919
That is very uncommon
to get both of them
out of the same box.

01:12:15.919 --> 01:12:17.921
In my opinion.
I don't know what's
going on lately.

01:12:17.921 --> 01:12:19.756
It's like,
I'll go through patches

01:12:19.756 --> 01:12:22.342
where I'll get absolute garbage
out of these Pokemon packs

01:12:22.342 --> 01:12:26.054
and then I'll go through patches
where I just get every
single one of the best cards.

01:12:27.306 --> 01:12:28.974
It's a beautiful moment.

01:12:37.149 --> 01:12:38.650
Oh, here they come.

01:12:40.027 --> 01:12:41.445
This is it. I'm so excited.

01:12:46.408 --> 01:12:49.870
Hi. Hello. Ohh!

01:12:49.870 --> 01:12:51.163
How was the trip?

01:12:51.163 --> 01:12:53.207
How's it going?
Yeah, you met the dog.

01:12:53.207 --> 01:12:56.210
-How are you?
Long time no see.
-Good.

01:12:56.210 --> 01:12:57.878
-[DANI LAUGHING]
-My little girl.

01:12:57.878 --> 01:13:01.089
Oh, my goodness.
Hello. Oh.

01:13:01.089 --> 01:13:03.592
-Oh, come here.
-He's like,
"Who are the extra guests?"

01:13:03.592 --> 01:13:05.135
Oh, hi.

01:13:05.135 --> 01:13:07.930
So we brought
a few things for you.

01:13:07.930 --> 01:13:09.806
Thanks for storing these.
I appreciate it.

01:13:09.806 --> 01:13:12.184
Well, you're welcome.

01:13:12.184 --> 01:13:14.895
And we have some
other stuff here, too.

01:13:14.895 --> 01:13:16.480
He just brought
a couple of them.

01:13:16.480 --> 01:13:17.898
So you can look through 'em.

01:13:17.898 --> 01:13:20.484
From the side, I can
already see some boxes

01:13:20.484 --> 01:13:23.320
from like the late
'90s, early 2000s,

01:13:23.320 --> 01:13:25.405
and then some boxes
that I opened.

01:13:25.405 --> 01:13:28.367
at like the start of my
YouTube career in 2010.

01:13:28.367 --> 01:13:29.993
Some little plush toys.

01:13:29.993 --> 01:13:33.372
This was hanging up
in my little Poke cave.

01:13:33.372 --> 01:13:36.792
We got a Pokemon VHS.

01:13:36.792 --> 01:13:40.128
I have not seen one
of these in, like, ten years.

01:13:40.128 --> 01:13:42.172
We've got a Skies
red booster box.

01:13:42.172 --> 01:13:46.510
This is honestly probably
one of the most expensive
booster boxes.

01:13:46.510 --> 01:13:50.264
Even the empty box
is almost $500
right now, which is insane.

01:13:50.264 --> 01:13:52.307
You'd be able to
sell this on eBay.

01:13:52.307 --> 01:13:54.518
-We almost sold it.
-Yeah? [LAUGHS]

01:13:54.518 --> 01:13:57.729
Yeah, It's almost like,
"Don't sell any of my stuff."

01:13:57.729 --> 01:14:02.192
This is a two player
starter set from way back,

01:14:02.192 --> 01:14:03.861
this is one of the original.

01:14:03.861 --> 01:14:05.445
I think was
a base set two, yeah.

01:14:05.445 --> 01:14:09.199
Base set two starter deck
from 2000.

01:14:09.199 --> 01:14:12.369
This one I think I got from,
you guys remember
that comic shop

01:14:12.369 --> 01:14:13.579
that was, like, downtown?

01:14:13.579 --> 01:14:15.205
DANI: Yeah. [LAUGHING]

01:14:15.205 --> 01:14:17.875
-Got this from that comic shop.
-For almost nothing.

01:14:17.875 --> 01:14:21.044
I had actually opened
all of these Pokemon products

01:14:21.044 --> 01:14:23.255
on my channel
at one point or another,

01:14:23.255 --> 01:14:26.300
so this is like a little
tiny time capsule right here.

01:14:26.300 --> 01:14:30.012
It's pretty cool that you
knew what you wanted to do.

01:14:30.012 --> 01:14:34.016
You guys are also, like,
overwhelmingly supportive,
of, like, anything I've done.

01:14:34.016 --> 01:14:37.311
So I think having you guys
is part of the reason

01:14:37.311 --> 01:14:39.855
why I was able to even do
that to begin with.

01:14:39.855 --> 01:14:41.607
Oh, cool.

01:14:41.607 --> 01:14:44.026
[BOTH LAUGHING]

01:14:44.026 --> 01:14:47.404
Yeah, we're just
very proud of her.

01:14:47.404 --> 01:14:50.115
I think she's just
following her dreams
and making it happen

01:14:50.115 --> 01:14:52.659
and we're very proud,
you know?

01:14:56.455 --> 01:14:58.123
All right,
you guys want
to get some dinner?

01:14:58.123 --> 01:14:59.625
Hey, that sounds good.

01:14:59.625 --> 01:15:01.752
-All right.
-MOTHER: You know of a place?

01:15:01.752 --> 01:15:03.504
Yeah, I know a place.

01:15:04.796 --> 01:15:06.256
You know a place?

01:15:18.101 --> 01:15:19.937
Uh, let's see
what they're worth.

01:15:25.108 --> 01:15:27.653
[LAUGHS] Holy shit.

01:15:27.653 --> 01:15:30.405
That's, uh... Yeah.
Well, you can already see it.

01:15:30.405 --> 01:15:32.658
You can already see it
from this graph that it's...

01:15:32.658 --> 01:15:35.702
It's, you know, trending down.

01:15:35.702 --> 01:15:40.707
I mean, things don't go
straight up forever.

01:15:40.707 --> 01:15:44.044
I'm not an analyst.
I don't feel
comfortable saying,

01:15:44.044 --> 01:15:46.004
you know,
calling a top of anything

01:15:46.004 --> 01:15:48.966
just the same as I'm never
comfortable calling
the bottom of anything.

01:15:48.966 --> 01:15:51.009
But if it was my money,

01:15:51.009 --> 01:15:53.387
would I get into this market
right now?

01:15:53.387 --> 01:15:55.514
And I love baseball cards.

01:15:55.514 --> 01:15:57.140
Probably not.

01:15:57.140 --> 01:16:00.269
Would I wait two years and
see how things shake out?

01:16:00.269 --> 01:16:02.396
Yeah, I would.

01:16:02.396 --> 01:16:05.107
[ACOUSTIC GUITAR MUSIC PLAYING]

01:16:05.107 --> 01:16:08.569
[INTERVIEWER]
Are we headed for a crash?

01:16:08.569 --> 01:16:09.862
Are we headed for a crash?

01:16:09.862 --> 01:16:11.738
No, you just you have
to have a lot of people

01:16:11.738 --> 01:16:13.282
that want to stop
putting money into it

01:16:13.282 --> 01:16:15.158
and don't want those
cards anymore.

01:16:15.158 --> 01:16:17.244
And I don't think
that's the case.

01:16:17.244 --> 01:16:19.329
Sure, a lot of people
have come into the market,

01:16:19.329 --> 01:16:24.334
but there are way
more potential collectors
out there that exist.

01:16:24.334 --> 01:16:26.336
CHRIS: There's still
a lot of growth to be had.

01:16:26.336 --> 01:16:27.546
Athletes are getting involved,

01:16:27.546 --> 01:16:29.381
celebrities are
getting involved.

01:16:29.381 --> 01:16:31.466
I think it's great
Anything that generates interest

01:16:31.466 --> 01:16:33.135
and can bring new people
into the market.

01:16:33.135 --> 01:16:35.888
Yeah, if I ever go broke,
I will sell them.
It's my backup plan.

01:16:35.888 --> 01:16:38.348
JOE: There's all types of
celebrities you read about

01:16:38.348 --> 01:16:41.727
that collect trading cards
because they grew up with them.

01:16:41.727 --> 01:16:46.064
This is my birthday present
from Wizards. I love you guys.

01:16:46.064 --> 01:16:49.067
JOE: We collect things
for one simple reason

01:16:49.067 --> 01:16:50.903
other than profit, nostalgia.

01:16:53.197 --> 01:16:54.823
It's all about nostalgia.

01:16:54.823 --> 01:16:57.951
It's what it means to you.

01:16:57.951 --> 01:17:03.040
JESSE: The way I view it.
It's art, history,
business and sports.

01:17:03.040 --> 01:17:04.917
So I tend to think that

01:17:04.917 --> 01:17:06.752
looking at the growth
where we've been,

01:17:06.752 --> 01:17:08.795
where we've come
and where we're going,

01:17:08.795 --> 01:17:11.507
I truly think we're just
at the tip of the iceberg here.

01:17:11.507 --> 01:17:13.342
So exciting times ahead,
for sure.

01:17:18.138 --> 01:17:20.265
JOSH: And then the last
part of that,

01:17:20.265 --> 01:17:22.935
I guess, to some extent
falls on me

01:17:22.935 --> 01:17:24.603
and the people that I work with,

01:17:24.603 --> 01:17:27.731
which is that I think
we're all hyper-aware
of the mistakes

01:17:27.731 --> 01:17:30.526
of the '80s and '90s
of the card manufacturers

01:17:30.526 --> 01:17:32.986
with regard to supply
and demand and production.

01:17:32.986 --> 01:17:35.113
And so, I think that
sort of two areas

01:17:35.113 --> 01:17:38.242
where you might see
the potential for a crash

01:17:38.242 --> 01:17:41.203
are both pretty solid
and have good...

01:17:41.203 --> 01:17:42.996
good fundamentals
for the future.

01:17:42.996 --> 01:17:46.291
But no one can--
No one can predict markets.

01:17:46.291 --> 01:17:48.710
No one c-can change markets.

01:17:48.710 --> 01:17:51.421
But I think it
looks pretty good. Yup.

01:17:51.421 --> 01:17:54.758
JESSE: This just in,
Sports Cards Nonsense
listeners,

01:17:54.758 --> 01:17:57.010
We have big breaking news.

01:17:57.010 --> 01:17:58.512
Mr. Josh Luber is here.

01:17:58.512 --> 01:18:00.889
-Mike?
-MIKE: Josh, what is
the breaking news?

01:18:00.889 --> 01:18:03.851
Take it away, sir.
The floor is yours.

01:18:03.851 --> 01:18:07.980
JOSH: We are pretty
excited to launch zerocool.

01:18:07.980 --> 01:18:09.648
zerocool is our
trading hub brand

01:18:09.648 --> 01:18:11.191
for non-sports, for culture.

01:18:11.191 --> 01:18:12.776
We're all in
for supporting people,

01:18:12.776 --> 01:18:15.487
brands, IP companies
in the world other
than sports.

01:18:15.487 --> 01:18:17.239
So zerocool is finally here.

01:18:19.116 --> 01:18:21.827
This is VeeFriends,
the first ever release
from zerocool.

01:18:21.827 --> 01:18:26.748
In ten years when VeeFriends
is as big as Disney
and Pokemon combined

01:18:26.748 --> 01:18:28.417
and is the largest IP
in the world,

01:18:28.417 --> 01:18:31.253
this will be
a $1 million sealed box.

01:18:31.253 --> 01:18:33.005
-How about that?
-I'm counting on that
$1 million appreciation.

01:18:33.005 --> 01:18:34.089
I know you are.

01:18:34.089 --> 01:18:35.257
This is our next full set.

01:18:35.257 --> 01:18:37.467
Actually comes out
in a couple of weeks

01:18:37.467 --> 01:18:39.219
It's from Jackass Forever,

01:18:39.219 --> 01:18:41.180
the new movie that came out
about two months ago.

01:18:41.180 --> 01:18:44.266
I expect the clearing price
to be in the couple
of hundred dollars,

01:18:44.266 --> 01:18:46.518
but people can get lucky
and get one of the rare boxes

01:18:46.518 --> 01:18:47.978
and hopefully
that becomes collectible

01:18:47.978 --> 01:18:49.563
and that's part of it as well.

01:18:49.563 --> 01:18:53.192
But new audience
is important part of it
and we get to see.

01:18:53.192 --> 01:18:54.651
The blind Dutch
auction for this

01:18:54.651 --> 01:18:56.612
will open in a couple
of weeks and we roll tide.

01:18:56.612 --> 01:18:57.946
[LIVELY PIANO MUSIC PLAYING]

01:18:57.946 --> 01:18:59.990
JESSE: So Topps, Panini,
Upper Deck, zerocool

01:18:59.990 --> 01:19:02.159
are now your four
trading card companies.

01:19:07.789 --> 01:19:10.709
JOSH: Both the Jackass
and VeeFriends

01:19:10.709 --> 01:19:14.588
sold for more on the secondary
market than what
the clearing price was.

01:19:14.588 --> 01:19:19.009
And so by that sort of,
just sort of, black
and white data point,

01:19:19.009 --> 01:19:20.636
we could say it is
absolutely a success,

01:19:20.636 --> 01:19:22.387
meaning there was
more demand out there

01:19:22.387 --> 01:19:24.139
than what was originally
put into the market.

01:19:24.139 --> 01:19:25.599
And that's what we want, right?

01:19:25.599 --> 01:19:27.226
We want people to care
about the products,

01:19:27.226 --> 01:19:28.894
continue to care
about the products,

01:19:28.894 --> 01:19:30.437
and our products
do continue to sell

01:19:30.437 --> 01:19:32.189
for more than
what they originally sold.

01:19:34.316 --> 01:19:35.692
JESSE: Man, I got to tell you,

01:19:35.692 --> 01:19:37.694
I'm very excited to see
where zerocool is going.

01:19:37.694 --> 01:19:39.863
I think this is a really cool
first step, though.

01:19:39.863 --> 01:19:41.156
I want to see the guys
from The Office,

01:19:41.156 --> 01:19:42.407
I want to see Seinfeld,

01:19:42.407 --> 01:19:44.243
I would love to see
Parks and Rec.

01:19:44.243 --> 01:19:46.245
You know,
like all these celebrities

01:19:46.245 --> 01:19:48.497
that guys my age
seem to also love.

01:19:48.497 --> 01:19:50.499
I think an Oscar category
would be awesome.

01:19:50.499 --> 01:19:54.336
Like, if you ever
were nominated for an Oscar,
there you go.

01:19:54.336 --> 01:19:55.754
I was just, like,
I was trying to think,

01:19:55.754 --> 01:19:57.881
where could you
bring in people

01:19:57.881 --> 01:20:00.050
that aren't in
the card hobby into it?

01:20:00.050 --> 01:20:02.553
Mike, we're doing
a comment box for them.

01:20:02.553 --> 01:20:06.181
We'll make one.
I'm going to go get a
tissue box from the hotel room

01:20:06.181 --> 01:20:07.516
and I'm just going
to set it there.

01:20:07.516 --> 01:20:09.852
I'm going to say,
"zerocool suggestions."

01:20:09.852 --> 01:20:11.186
You don't have to
ruin that relationship.

01:20:11.186 --> 01:20:12.604
Well, we're going
to think about it.

01:20:12.604 --> 01:20:13.897
We're definitely
going to think about it.

01:20:13.897 --> 01:20:16.608
-I want to go see Luber.
-Okay.

01:20:16.608 --> 01:20:18.443
ANNOUNCER:
Please welcome to the stage

01:20:18.443 --> 01:20:22.781
the co-founder
and Chief Vision Officer
of Fanatics Collectibles,

01:20:22.781 --> 01:20:24.491
Josh Luber.

01:20:24.491 --> 01:20:29.246
And founder
of Omaha Productions,
Peyton Manning.

01:20:31.331 --> 01:20:32.833
Josh, you know, with Fanatics,

01:20:32.833 --> 01:20:35.961
how do you ensure
that hobbyists have an easy

01:20:35.961 --> 01:20:38.005
and fun introduction
to the hobby?

01:20:38.005 --> 01:20:41.049
For sure,
the goal is growth, period.

01:20:41.049 --> 01:20:43.510
You know, this industry
has been around, I mean,

01:20:43.510 --> 01:20:46.013
literally, since the 1800s,
and the growth we've had

01:20:46.013 --> 01:20:48.640
in the last five, six years
has been extraordinary.

01:20:48.640 --> 01:20:50.142
But it's still
a really small number

01:20:50.142 --> 01:20:51.727
of people that actually
collect cards,

01:20:51.727 --> 01:20:54.688
that actually move
the money in the hobby.

01:20:54.688 --> 01:20:57.816
I mean, best guess
is there's maybe
two or 3 million people

01:20:57.816 --> 01:21:00.527
that have bought and sold
a card, you know,
in the past year.

01:21:00.527 --> 01:21:02.654
Our goal is, is to
to expand the hobby.

01:21:02.654 --> 01:21:05.741
And the number one way,
the starting of doing that
is technology.

01:21:05.741 --> 01:21:07.576
The key is making it easy

01:21:07.576 --> 01:21:09.203
for people to buy
and sell cards.

01:21:09.203 --> 01:21:11.538
That's what StockX was.
It was access.

01:21:11.538 --> 01:21:13.874
It changed
the sneaker industry
because it was about access.

01:21:13.874 --> 01:21:16.502
And that's the starting
point is we need to make access
for people to come in.

01:21:16.502 --> 01:21:18.879
Fantastic, guys. Thank you.
With that, we're gonna bring

01:21:18.879 --> 01:21:20.380
Bob Means
and Bryan to the stage.

01:21:20.380 --> 01:21:21.715
I actually have a
present for Peyton

01:21:21.715 --> 01:21:24.092
-before we do that,
-Please. Go for it.

01:21:24.092 --> 01:21:26.512
'Cause I felt really
bad, man, that I...

01:21:26.512 --> 01:21:30.933
I feel really bad that I
bought your collection,
like, from you.

01:21:30.933 --> 01:21:32.893
so I showed in
the pictures backstage,

01:21:32.893 --> 01:21:35.437
because there's 2000
cards in the collection.

01:21:35.437 --> 01:21:36.647
I felt really bad about that.

01:21:36.647 --> 01:21:39.858
So I actually
have a a present for you.

01:21:39.858 --> 01:21:42.027
We have a box.

01:21:42.027 --> 01:21:43.237
It's a big box.

01:21:45.030 --> 01:21:47.866
It doesn't quite
hold 2000 cards.

01:21:47.866 --> 01:21:49.785
Your cards are massively
undervalued, right?

01:21:49.785 --> 01:21:52.037
So I can't really
give 'em to you.

01:21:52.037 --> 01:21:54.748
But we made 2000
cards of me for you.

01:21:54.748 --> 01:21:57.751
[ALL LAUGHING]

01:21:57.751 --> 01:22:01.088
In all seriousness,
I brought 20 cards
for your son.

01:22:01.088 --> 01:22:03.257
Of, actually,
from the collection,

01:22:03.257 --> 01:22:05.425
-that we found 20
cool cards for your son.
-That's awesome.

01:22:05.425 --> 01:22:08.053
-Thank you very much.
-If you want any cards from me,
you can have 'em.

01:22:08.053 --> 01:22:10.556
I do. I want that--
I want that set.

01:22:10.556 --> 01:22:14.309
There's 18 that
are numbered, right...

01:22:14.309 --> 01:22:17.020
JOSH: When trading cards truly
become integrated into culture,

01:22:17.020 --> 01:22:21.108
not only for sports cards
and things that we do,
but for non-sport cards,

01:22:21.108 --> 01:22:23.151
for making trading cards
of rappers

01:22:23.151 --> 01:22:26.238
and musicians and designers
and artists and everything else,

01:22:26.238 --> 01:22:29.116
the whole industry
will be 10x, 20x, 50x

01:22:29.116 --> 01:22:31.243
of what it is today, right?

01:22:31.243 --> 01:22:33.704
There's enough people out there
who believe that.

01:22:33.704 --> 01:22:36.456
That's why,
you know, Michael
and the Fanatics team,

01:22:36.456 --> 01:22:39.209
you know, believed in me
and the vision for it.

01:22:39.209 --> 01:22:43.213
And we have
a hard job ahead of us, but...

01:22:43.213 --> 01:22:45.632
God, it's fun. We get to
make baseball cards, like,

01:22:45.632 --> 01:22:47.509
it's an extraordinary
place to be.

01:22:47.509 --> 01:22:49.219
We'll see where
the story goes from here.

01:22:49.219 --> 01:22:50.721
It's just the beginning.

01:22:52.014 --> 01:22:52.973
[ORCHESTRAL STRING
MUSIC PLAYING]

01:22:59.855 --> 01:23:02.524
SHEVON: I love the hobby.
I love talking to people.

01:23:05.235 --> 01:23:06.904
To me, it's beyond cardboard.

01:23:06.904 --> 01:23:10.908
It's the story of
you and your dad
saw Cal Ripken,

01:23:10.908 --> 01:23:13.285
and now you're the
biggest Cal Ripken fan.

01:23:13.285 --> 01:23:17.539
It's "one of my students
was a ballboy for the Yankees

01:23:17.539 --> 01:23:21.251
"and now has, like,
a Derek Jeter bat somewhere,
game used bat."

01:23:21.251 --> 01:23:22.544
SHARON: World Series
game as well.

01:23:22.544 --> 01:23:24.254
I wanted to buy it.

01:23:24.254 --> 01:23:25.964
[BOTH LAUGHING]

01:23:25.964 --> 01:23:28.550
That was 15 years ago.
He probably still has it.

01:23:30.344 --> 01:23:32.554
SHARON: We gave each other
a retirement time,

01:23:32.554 --> 01:23:34.181
which is five years,

01:23:34.181 --> 01:23:38.018
and hopefully teach someone
to handle my business

01:23:38.018 --> 01:23:41.063
and I'm kind of going
to be semi-retired,
you know,

01:23:41.063 --> 01:23:43.524
-and probably
enjoy life a little.
-Mm-hmm

01:23:45.817 --> 01:23:50.864
CHRIS: It's a deeply developed
hundred-year-old hobby.

01:23:50.864 --> 01:23:54.493
It just takes you down
this nostalgic path.

01:23:54.493 --> 01:23:57.454
DANI: I cannot tell you
how many fantastic friends

01:23:57.454 --> 01:24:02.835
I've made in this space
and that I hope to
maintain friendships with.

01:24:02.835 --> 01:24:05.420
Even if Pokemon isn't
around in the future,

01:24:05.420 --> 01:24:08.715
the relationships
that I've made through
this will last a lifetime.

01:24:11.176 --> 01:24:12.886
The relationships
that I've built.

01:24:12.886 --> 01:24:14.429
I think those are priceless.

01:24:15.222 --> 01:24:16.974
[ALL CHATTERING]

01:24:19.977 --> 01:24:21.520
RICK: Deep down,
I'm a collector.

01:24:21.520 --> 01:24:23.897
I'm a collector
who's an investor.

01:24:23.897 --> 01:24:26.984
But ultimately
I love the cardboard itself.

01:24:26.984 --> 01:24:31.280
You know, when I hold 1914
Cracker Jack card with
the caramel on the back,

01:24:31.280 --> 01:24:33.156
it makes me feel good,
you know?

01:24:33.156 --> 01:24:35.617
It makes me feel like I did
when I was a kid,
when I started collecting.

01:24:39.663 --> 01:24:40.914
JESSE: I just
love the hobby.

01:24:40.914 --> 01:24:42.583
Like, that's what it comes
down to for me.

01:24:43.333 --> 01:24:44.585
I invest, I collect.

01:24:44.585 --> 01:24:46.253
But then you come into
a card shop like this,

01:24:46.253 --> 01:24:47.796
you get a bunch
of kids ripping packs.

01:24:47.796 --> 01:24:50.632
They don't care
if it's $1,000,000,000
Charizard

01:24:50.632 --> 01:24:53.093
or a 2 cent Mark Maguire card.

01:24:53.093 --> 01:24:55.095
It's just a love of the hobby
at the baseline

01:24:55.095 --> 01:24:56.263
of almost everything
in the hobby.

01:24:56.263 --> 01:24:58.807
That's really what
it comes down to.

01:24:58.807 --> 01:25:01.435
[COLLECTORS CHATTERING]

01:25:13.071 --> 01:25:15.032
[MELLOW ROCK SONG PLAYING]

01:25:26.126 --> 01:25:30.506
♪ No one compares to you

01:25:33.717 --> 01:25:37.262
♪ You take my breath away

01:25:40.098 --> 01:25:44.353
♪ When I think of you
I smile

01:25:46.605 --> 01:25:51.193
♪ Please tell me
You feel the same

01:25:53.403 --> 01:25:57.157
♪ I don't care about
Baseball cards

01:25:57.157 --> 01:26:00.619
♪ I don't care about
New guitars

01:26:00.619 --> 01:26:03.789
♪ I don't care about
Brand new shoes

01:26:03.789 --> 01:26:06.542
♪ I don't care about anything

01:26:06.542 --> 01:26:08.168
♪ But you

01:26:10.671 --> 01:26:14.800
♪ I don't care about anything
Anything

01:26:17.469 --> 01:26:21.557
♪ I don't care about anything
But you

01:26:24.393 --> 01:26:28.522
♪ I saw you at school

01:26:32.025 --> 01:26:35.737
♪ I thought I'd melt away

01:26:38.532 --> 01:26:42.494
♪ Oh, the way
You look like that

01:26:44.913 --> 01:26:49.168
♪ I'm gonna talk
To you one day

01:26:51.753 --> 01:26:55.424
♪ I don't care about
Baseball cards

01:26:55.424 --> 01:26:58.886
♪ I don't care about
New guitars

01:26:58.886 --> 01:27:02.055
♪ I don't care about
Brand new shoes

01:27:02.055 --> 01:27:06.393
♪ I don't care about anything
But you

01:27:08.979 --> 01:27:12.649
♪ I don't care about anything
Anything

01:27:15.777 --> 01:27:18.530
♪ I don't care about anything

01:27:18.530 --> 01:27:22.576
♪ It all means nothing

01:27:22.576 --> 01:27:24.411
♪ Nothing

01:27:24.411 --> 01:27:27.331
♪ Nothing, it all

01:27:27.331 --> 01:27:29.416
♪ Means nothing

01:27:29.416 --> 01:27:32.669
♪ Nothing, nothing

01:27:34.588 --> 01:27:39.134
♪ You are a shining star

01:27:42.262 --> 01:27:45.724
♪ You keep me up at night

01:27:48.894 --> 01:27:52.773
♪ I think of you all day

01:27:54.942 --> 01:27:59.238
♪ Please, oh please
Treat me right

01:28:01.990 --> 01:28:05.744
♪ I don't care about
Baseball cards

01:28:05.744 --> 01:28:09.164
♪ I don't care about
New guitars

01:28:09.164 --> 01:28:12.334
♪ I don't care about
Brand new shoes

01:28:12.334 --> 01:28:15.754
♪ I don't care about anything

01:28:15.754 --> 01:28:19.007
♪ I don't care about anything

01:28:19.007 --> 01:28:22.010
♪ I don't care about anything

01:28:22.010 --> 01:28:23.387
♪ But you ♪

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