Malls R Us

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Combining nostalgia, dazzling architecture, pop culture, economics and politics, MALLS R US examines North America's most popular and profitable suburban destination-the enclosed shopping center-and how for consumers they function as a communal, even ceremonial experience and, for retailers, sites where their idealism, passion and greed merge.

The film blends archival footage tracing the history of the shopping mall in America, visits to some of the world's largest and most spectacular malls-in Canada, the U.S., the U.K., Japan, Poland, France, and Dubai-and interviews with architects, mall developers, sales managers, environmentalists, labor activists and social critics, as well as commentary from mall shoppers themselves.

MALLS R US discusses the psychological appeal of malls to consumers, how architects design their environments to combine consumerism with nature and spectacle, how suburban shopping centers impart social values, how malls are transforming the traditional notions of community, social space and human interaction, and shows nostalgic mall fans who commemorate the closing of older malls on their DeadMalls.com Web site.

Visiting the construction sites of several of the world's largest shopping centers of the future, in Dubai and India, MALLS R US reveals how their gargantuan growth, both in size and geographical expansion, as virtual cities devoted to tourism, leisure and luxury shopping, threaten small shop owners and the environment.

As entertaining as it is informative, MALLS R US offers a trip to the mall like no other, reveling in their architectural splendor as consumerist paradises but also showing how the social dynamism they represent can be a destructive force, one that confuses the good life with the world of goods.

*** 'Imaginative... A thoughtful, provocative film, this is recommended.' -F. Swietek, Video Librarian

'Amazing... This is not an environmental movie as much as it is a film about capitalism run wild. It belongs in the enviable company of important docs like The Corporation and Blue Gold.' -thickonline.com

*** 'Provocative!' -Roger Ebert, The Chicago Sun Times

*** 'Prowls the hallowed, paradoxically light-filled yet claustrophobic temples of commerce and addresses issues of design, socialization, the losers and the winners... an engaging globe-trotter of a doc.' -Michael Phillips, The Chicago Tribune

'Uncommonly timely... never less than an eyeful... [Klodowsky] has an elegant eye and this strangely beautiful, kaleidoscopic inventory is indelible.' -Ray Pride, New City Film

'Malls R Us' is a powerful reminder as we slide into global economic crisis of how much mass consumption has shaped people's lives and created the public spaces of modern societies, East and West, North and South. This film impresses upon us the folly of our ways, the alternatives we might entertain, but also the difficulties we will face extricating ourselves from a world overly dependent on retail for prosperity and community.' -Lizabeth Cohen, author of A Consumers' Republic: The Politics of Mass Consumption in Postwar America

'A studious, instructive look at the rapacious creep of mall culture.' -Michelle Orange, The Village Voice

'A fascinating, sumptuously filmed investigation into the history, design, function and future of the shopping mall in modern life. With its global sweep, vintage footage, and searching assessment of the mixed blessings that malls are in our lives, Malls R Us is instant classic-- the documentary you want to see on this subject.' - Alex Shoumatoff, contributing editor, Vanity Fair Magazine.

'Wonderful... brought something marvelous and unexpected and new to the subject. As you watch it, its scope broadens and broadens, like a complex film plot. At the end you feel as if you've seen something slightly holy.'-Douglas Coupland, author of Generation X and J-Pod

'Fascinating yet ultimately frightening... an elegant, thoughtful documentary which exposes the mindset of mallpreneurs and mall designers, from the time malls were first invented till the present, and the increasingly sophisticated, calculated effects of their manipulations.'-Mark Achbar, filmmaker, The Corporation

'A monumental documentary on a global scale, Malls R Us Shows shopping malls to have a tragic and apparently irreversible effect on every dimension of moral and material life. Not only are malls the central symbol of modern auto-industrial society, they are the site of a titanic clash of civilizations and values.' - Sharon Zukin, Author, 'Point of Purchase: How Shopping Changed American Culture', Professor of Sociology, Brooklyn College and City University Graduate Center

'Malls R Us shows us how shopping malls are the new sacred spaces in which we can experience a secular version of transcendence and communal identity [...] This film shows both the need to which malls respond in the postmodern world and the exploitation of that need by those who most benefit from it. No one who sees this film will look at shopping the same way.' - Professor John Lyden
Chair, Religion, Film, and Visual Culture Group, American Academy of Religion

'An exceptional kaleidoscope of views on the effect the mall has had on modernity and on the symbolic nature the mall has as a metaphor for the human experience.' - Dwight DeWerth-Pallmeyer, Ph.D. Director of Communication Studies, Widener University

'Malls R Us is a powerful reminder as we slide into global economic crisis of how much mass consumption has shaped people's lives and created the public spaces of modern societies, East and West, North and South. This film impresses upon us the folly of our ways, the alternatives we might entertain, but also the difficulties we will face extricating ourselves from a world overly dependent on retail for prosperity and community.' -Lizabeth Cohen, author of A Consumers' Republic: The Politics of Mass Consumption in Postwar America

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Main credits

Klodawsky, Helene (screenwriter)
Klodawsky, Helene (film director)
Fichman, Ina (film producer)
Martin-Gousset, Luc (film producer)

Other credits

Director of photography, François Dagenais; editing, Howard Goldberg; music, AIR.

MARC Record See Worldcat record

Keywords

mall; malls; shopping malls; real estate development; dubai; consumerism; shopping; urbanism; suburbia; architecture; business; corporation; branding; tourism; documentary; film; video; DVD; Helene Klodwasky; "Malls R Us"; Icarus Films;

WEBVTT

00:00:00.000 --> 00:00:20.131 align:middle line:90%

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A sacred place is one that
orients one to the values that

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people hold in common.

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Mecca, Jerusalem, Rome.

00:00:29.847 --> 00:00:34.520 align:middle line:90%

00:00:34.520 --> 00:00:37.240 align:middle line:84%
And then there are more current
or recent sacred

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places that just pop up.

00:00:38.876 --> 00:00:42.190 align:middle line:90%

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Most people don\'t think of malls
as sacred places, and

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yet they function as
ceremonial centers.

00:00:48.050 --> 00:00:53.620 align:middle line:90%

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The idea of a mall, you can come
there and you can find

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fulfillment.

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It\'s the same idea that you
can come to church.

00:00:59.500 --> 00:01:08.700 align:middle line:90%

00:01:08.700 --> 00:01:11.130 align:middle line:84%
You\'re always searching
after something.

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And that\'s why religion, malls,
and all sorts of things

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exist, to fulfill that
desire to be found.

00:01:18.536 --> 00:01:35.070 align:middle line:90%

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Every day, malls take up more
room on the planet, attracting

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greater numbers of the
shopping faithful.

00:01:40.920 --> 00:01:45.730 align:middle line:90%

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Malls tell us about what we
are lacking, and offer

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shopping as a communal
experience to fill the void.

00:01:52.650 --> 00:01:57.500 align:middle line:90%

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This is the story of the power
of malls, either as a promise

00:02:01.330 --> 00:02:03.680 align:middle line:84%
of something better
or a threat to

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what we already have.

00:02:04.930 --> 00:02:18.140 align:middle line:90%

00:02:18.140 --> 00:02:22.580 align:middle line:84%
The largest mall in all of North
America spreads over 119

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acres in Western Canada.

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Up until recently, it was the
biggest shopping center in the

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entire world.

00:02:30.120 --> 00:02:38.360 align:middle line:90%

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The entrepreneur behind this
consumer supercenter was one

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of the first to mix
shopping with

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spectacle for fun and profit.

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Think of the magnitude of
111 eateries in a mall.

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836 stores.

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836 stores at one mall.

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It\'s unheard of.

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[SEAL GROWLS]

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Nobody even had a merry-go-round
in a mall.

00:03:09.700 --> 00:03:11.760 align:middle line:84%
I mean, the closest thing to
having any amenity was a

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bubble gum machine.

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But there was no end to
what we wanted to do--

00:03:16.820 --> 00:03:21.390 align:middle line:84%
to keep them in the mall
for as long as we can.

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The longer they stay--

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now we\'re gonna get
to business--

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the more they spend.

00:03:25.740 --> 00:03:27.820 align:middle line:84%
Because the end result
is shopping.

00:03:27.820 --> 00:03:30.930 align:middle line:90%

00:03:30.930 --> 00:03:34.110 align:middle line:84%
In the early \'80s, people
couldn\'t get enough of

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shopping centers.

00:03:35.950 --> 00:03:41.770 align:middle line:84%
But not without some anxiety
about the sins of excess.

00:03:41.770 --> 00:03:43.909 align:middle line:90%
What the hell is it?

00:03:43.909 --> 00:03:47.620 align:middle line:84%
Looks like a shopping center,
one of those big indoor malls.

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What are they doing?

00:03:48.880 --> 00:03:49.986 align:middle line:90%
Why do they come here?

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Some kind of instinct, memory,
of what they used to do.

00:03:53.980 --> 00:03:58.170 align:middle line:84%
This was an important place
in their lives.

00:03:58.170 --> 00:04:02.138 align:middle line:84%
It is a horrible, hauntingly
accurate vision of the

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mindless excesses of
a society gone mad.

00:04:05.114 --> 00:04:06.364 align:middle line:90%
I\'m afraid.

00:04:06.364 --> 00:04:14.570 align:middle line:90%

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Religion.

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Heritage.

00:04:17.310 --> 00:04:19.209 align:middle line:90%

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I pray every morning.

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Really, I do the whole ritual.

00:04:22.359 --> 00:04:24.940 align:middle line:90%

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It gives me an inner feeling
that a super being with me,

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protecting me, helping me
in everything that I do.

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Let\'s go.

00:04:43.995 --> 00:04:51.980 align:middle line:90%

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14 million feet.

00:04:54.250 --> 00:04:57.930 align:middle line:90%
331 acres.

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The malling of America\'s
all malled out.

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This is the last
piece of land.

00:05:01.870 --> 00:05:06.350 align:middle line:90%

00:05:06.350 --> 00:05:07.860 align:middle line:90%
Now is that dramatic?

00:05:07.860 --> 00:05:11.800 align:middle line:84%
You\'re going to see that on the
freeway, where we exist.

00:05:11.800 --> 00:05:15.390 align:middle line:84%
30 years after the West Edmonton
Mall, North America

00:05:15.390 --> 00:05:17.330 align:middle line:90%
is drowning in retail.

00:05:17.330 --> 00:05:21.500 align:middle line:84%
There are just too many
shopping centers.

00:05:21.500 --> 00:05:24.800 align:middle line:84%
Potential investors are hesitant
about Rubin\'s new

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mega-retail project.

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For Rubin\'s mall to take off, it
needs a 21st century spin.

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It\'s the first environmentally
sensitive project, not only in

00:05:37.010 --> 00:05:38.940 align:middle line:84%
North America, probably the
world, of this magnitude.

00:05:38.940 --> 00:05:41.560 align:middle line:90%

00:05:41.560 --> 00:05:44.000 align:middle line:84%
People will come from
all over the world.

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CNN, ABC, CBC, CBS--

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people will come from everywhere
to see this first

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environmentally sensitive
project.

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Green.

00:05:54.380 --> 00:05:56.570 align:middle line:90%
In other words, it\'s green.

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How did you get that idea?

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Sheldon was away for a
year, traveling with

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his family on a yacht.

00:06:04.330 --> 00:06:06.390 align:middle line:90%
He travelled the world.

00:06:06.390 --> 00:06:08.280 align:middle line:84%
He said, Rubin, the world
is going down

00:06:08.280 --> 00:06:10.390 align:middle line:90%
the tubes, you know?

00:06:10.390 --> 00:06:12.070 align:middle line:90%
Like Gore, you know, he\'s--

00:06:12.070 --> 00:06:14.300 align:middle line:84%
the world is going
down the tubes.

00:06:14.300 --> 00:06:16.080 align:middle line:90%
Global warming, whatever.

00:06:16.080 --> 00:06:17.870 align:middle line:90%
It\'s--

00:06:17.870 --> 00:06:22.640 align:middle line:84%
and he said, let\'s do it
environmentally sensitive.

00:06:22.640 --> 00:06:24.295 align:middle line:90%
Let\'s do it green.

00:06:24.295 --> 00:06:27.900 align:middle line:90%
And I was thinking, oh, OK.

00:06:27.900 --> 00:06:29.180 align:middle line:90%
It sounds good.

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I think people, even the
retailers, will have to use

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biodegradable bags. (LAUGHING)
They\'re gonna go crazy.

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From their very inception, malls
have been a place where

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idealism, passion, and greed
can come together,

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all under one roof.

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[FANFARE MUSIC PLAYS]

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We\'re in suburban Minneapolis
at the garden court of the

00:07:02.320 --> 00:07:04.780 align:middle line:84%
Southdale Regional
Shopping Center.

00:07:04.780 --> 00:07:07.910 align:middle line:84%
Here, springtime is perpetual,
because the center has

00:07:07.910 --> 00:07:11.020 align:middle line:84%
year-round air conditioning, and
because its contemporary

00:07:11.020 --> 00:07:14.882 align:middle line:84%
version of the old town square
is covered by a roof.

00:07:14.882 --> 00:07:17.840 align:middle line:90%

00:07:17.840 --> 00:07:21.750 align:middle line:84%
Contrary to what one would
expect, the man credited with

00:07:21.750 --> 00:07:25.740 align:middle line:84%
inventing the enclosed mall was
a fervent socialist and

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Utopian thinker.

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Victor Gruen, an architect and
refugee from Nazi-occupied

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Austria, missed the cafes
and boulevards

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of his beloved Europe.

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He imagined malls as centers of
communal life in soulless

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American suburbs and urban
sprawl where the pursuit of

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happiness would reign supreme,
and even the problem of

00:07:51.100 --> 00:07:52.396 align:middle line:90%
parking could be solved.

00:07:52.396 --> 00:07:58.590 align:middle line:90%

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The early mall-makers took
Gruen\'s initial model and

00:08:01.950 --> 00:08:05.290 align:middle line:84%
turned it into America\'s most
popular and profitable

00:08:05.290 --> 00:08:07.910 align:middle line:90%
suburban destination.

00:08:07.910 --> 00:08:10.490 align:middle line:84%
They quickly learned that mall
design could actually

00:08:10.490 --> 00:08:12.755 align:middle line:84%
influence how much customers
would spend.

00:08:12.755 --> 00:08:16.540 align:middle line:90%

00:08:16.540 --> 00:08:18.480 align:middle line:90%
Hi.

00:08:18.480 --> 00:08:19.730 align:middle line:90%
How you doing?

00:08:19.730 --> 00:08:22.550 align:middle line:90%

00:08:22.550 --> 00:08:26.210 align:middle line:84%
The whole idea of enclosing
the mall had to do with

00:08:26.210 --> 00:08:27.970 align:middle line:90%
opening the stores.

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It didn\'t have to do with
air-conditioning or heating or

00:08:31.130 --> 00:08:32.840 align:middle line:90%
keeping the weather away.

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That was what people think
it has to do with.

00:08:36.340 --> 00:08:39.140 align:middle line:84%
No, it has to do with the idea,
the only way you can

00:08:39.140 --> 00:08:41.814 align:middle line:84%
open the stores is to
enclose the roof.

00:08:41.814 --> 00:08:44.550 align:middle line:90%

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From day one, we\'d notice that
the customer would not want to

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walk into the store because she
had to open those doors.

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We had to eliminate this
threshold resistance.

00:08:56.976 --> 00:09:03.180 align:middle line:90%

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The air, the light,
the temperature--

00:09:06.865 --> 00:09:09.720 align:middle line:84%
the kind of environment they\'re
in can make a big

00:09:09.720 --> 00:09:10.970 align:middle line:90%
difference.

00:09:10.970 --> 00:09:13.780 align:middle line:90%

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The impulse purchase
is the one they

00:09:15.830 --> 00:09:18.920 align:middle line:90%
hadn\'t planned on making.

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Very psychological.

00:09:20.700 --> 00:09:21.910 align:middle line:90%
Yes.

00:09:21.910 --> 00:09:24.850 align:middle line:90%
But it\'s true.

00:09:24.850 --> 00:09:28.220 align:middle line:84%
By the end of the \'60s, the
enclosed suburban mall had

00:09:28.220 --> 00:09:31.030 align:middle line:84%
sucked the economic lifeblood
from most downtowns.

00:09:31.030 --> 00:09:36.640 align:middle line:90%

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There are at present roughly
20,000 climate-controlled

00:09:39.600 --> 00:09:42.470 align:middle line:84%
indoor shopping centers in the
US, about 4,500 of them

00:09:42.470 --> 00:09:47.440 align:middle line:84%
considered major malls, with
total sales in 2005 estimated

00:09:47.440 --> 00:09:59.770 align:middle line:90%
at $1,530,438,775,107.

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I was conditioned at a young
age to love shopping malls.

00:10:04.410 --> 00:10:07.420 align:middle line:84%
And I remember from my very
early childhood anticipating

00:10:07.420 --> 00:10:08.670 align:middle line:90%
trips to this place.

00:10:08.670 --> 00:10:17.830 align:middle line:90%

00:10:17.830 --> 00:10:19.980 align:middle line:84%
On each, I could count on
a surprise purchase,

00:10:19.980 --> 00:10:21.210 align:middle line:90%
probably a small toy.

00:10:21.210 --> 00:10:23.990 align:middle line:84%
But I also remember taking
delight in the ambiance of

00:10:23.990 --> 00:10:27.910 align:middle line:90%
this indoor shopping center.

00:10:27.910 --> 00:10:31.620 align:middle line:84%
There, under a skylight and
high ceiling, were trees,

00:10:31.620 --> 00:10:35.130 align:middle line:84%
indoors, with a small fountain
and reflecting pool.

00:10:35.130 --> 00:10:45.230 align:middle line:90%

00:10:45.230 --> 00:10:47.820 align:middle line:84%
Today any child living in
America can be initiated into

00:10:47.820 --> 00:10:49.070 align:middle line:90%
such bliss.

00:10:49.070 --> 00:10:52.270 align:middle line:90%

00:10:52.270 --> 00:10:55.240 align:middle line:84%
Over the 50 years of their
existence, malls have taken on

00:10:55.240 --> 00:10:57.890 align:middle line:84%
considerable homogeneity
and design.

00:10:57.890 --> 00:11:00.600 align:middle line:84%
Indeed, just as churches usually
have some standard

00:11:00.600 --> 00:11:04.490 align:middle line:90%
features, so do many malls.

00:11:04.490 --> 00:11:07.140 align:middle line:84%
Malls follow these standard
architectural patterns because

00:11:07.140 --> 00:11:09.740 align:middle line:84%
they are more than ordinary
buildings.

00:11:09.740 --> 00:11:12.670 align:middle line:84%
They function, in fact,
as sacred places.

00:11:12.670 --> 00:11:19.420 align:middle line:90%

00:11:19.420 --> 00:11:22.260 align:middle line:84%
Malls pick up vestiges of
religious symbolism.

00:11:22.260 --> 00:11:25.650 align:middle line:90%

00:11:25.650 --> 00:11:29.853 align:middle line:84%
Water is used in almost every
mall to help one go with the

00:11:29.853 --> 00:11:31.103 align:middle line:90%
flow of shopping.

00:11:31.103 --> 00:11:33.610 align:middle line:90%

00:11:33.610 --> 00:11:37.350 align:middle line:84%
There are fountains, waterfalls,
streams, little

00:11:37.350 --> 00:11:40.510 align:middle line:84%
water flowerettes, all designed
to communicate the

00:11:40.510 --> 00:11:42.972 align:middle line:84%
religious symbolism of water,
which is purification.

00:11:42.972 --> 00:11:46.395 align:middle line:90%

00:11:46.395 --> 00:11:49.070 align:middle line:84%
Mall designers ingeniously
integrate

00:11:49.070 --> 00:11:50.520 align:middle line:90%
this profound symbol.

00:11:50.520 --> 00:11:52.020 align:middle line:90%
I mean, we\'re made of water.

00:11:52.020 --> 00:11:52.730 align:middle line:90%
We need water.

00:11:52.730 --> 00:11:54.414 align:middle line:90%
We can\'t live without it.

00:11:54.414 --> 00:12:00.770 align:middle line:90%

00:12:00.770 --> 00:12:02.410 align:middle line:84%
Same thing\'s true of
the way light gets

00:12:02.410 --> 00:12:03.980 align:middle line:90%
used in shopping malls.

00:12:03.980 --> 00:12:06.920 align:middle line:90%

00:12:06.920 --> 00:12:08.640 align:middle line:90%
Light is energy.

00:12:08.640 --> 00:12:12.021 align:middle line:84%
And so at the center of most
malls, there\'ll be a skylight

00:12:12.021 --> 00:12:14.677 align:middle line:84%
that has really bright,
intense light that

00:12:14.677 --> 00:12:16.126 align:middle line:84%
communicates that this
is some special

00:12:16.126 --> 00:12:17.376 align:middle line:90%
place that\'s set apart.

00:12:17.376 --> 00:12:20.240 align:middle line:90%

00:12:20.240 --> 00:12:22.847 align:middle line:84%
Then tend to have high ceilings,
in ways that evoke

00:12:22.847 --> 00:12:25.405 align:middle line:84%
the experience of many churches,
that make people

00:12:25.405 --> 00:12:26.655 align:middle line:90%
feel small.

00:12:26.655 --> 00:12:36.000 align:middle line:90%

00:12:36.000 --> 00:12:39.490 align:middle line:84%
By having trees in malls,
architects and designers are

00:12:39.490 --> 00:12:42.060 align:middle line:84%
saying, this is a place where
you can grow, where you can

00:12:42.060 --> 00:12:46.010 align:middle line:84%
become a better person, where
you can even live eternally,

00:12:46.010 --> 00:12:50.110 align:middle line:84%
because none of the trees
in malls ever die.

00:12:50.110 --> 00:12:52.740 align:middle line:84%
So the promise is that
we can be safe.

00:12:52.740 --> 00:12:54.460 align:middle line:90%
We can gain a sense of

00:12:54.460 --> 00:12:57.780 align:middle line:90%
transcendence beyond our fragility.

00:12:57.780 --> 00:13:00.490 align:middle line:84%
But at some point, you have
to ask, where are

00:13:00.490 --> 00:13:02.440 align:middle line:90%
the limits to that?

00:13:02.440 --> 00:13:08.360 align:middle line:84%
And his life really abundant at
a deep level if we\'re just

00:13:08.360 --> 00:13:09.610 align:middle line:90%
accumulating stuff?

00:13:09.610 --> 00:13:14.320 align:middle line:90%

00:13:14.320 --> 00:13:20.045 align:middle line:84%
America, strangely, is
a very lonely place.

00:13:20.045 --> 00:13:23.390 align:middle line:90%

00:13:23.390 --> 00:13:24.640 align:middle line:90%
Look up and down the streets.

00:13:24.640 --> 00:13:27.060 align:middle line:90%

00:13:27.060 --> 00:13:28.310 align:middle line:90%
There\'s nobody there.

00:13:28.310 --> 00:13:30.830 align:middle line:90%

00:13:30.830 --> 00:13:32.990 align:middle line:84%
I grew up as a very
lonely kid--

00:13:32.990 --> 00:13:36.890 align:middle line:84%
no brothers and sisters, no
uncles and aunts, and all that

00:13:36.890 --> 00:13:38.140 align:middle line:90%
sort of thing.

00:13:38.140 --> 00:13:44.130 align:middle line:90%

00:13:44.130 --> 00:13:47.770 align:middle line:84%
And moved around the
country very often.

00:13:47.770 --> 00:13:51.955 align:middle line:84%
Didn\'t really establish much
of a community life.

00:13:51.955 --> 00:13:54.520 align:middle line:90%

00:13:54.520 --> 00:14:00.200 align:middle line:84%
From that loneliness and my
interest in architecture, I

00:14:00.200 --> 00:14:02.280 align:middle line:84%
said, well, I want to do
something for lonely people.

00:14:02.280 --> 00:14:05.250 align:middle line:90%

00:14:05.250 --> 00:14:10.170 align:middle line:84%
I looked around, and said, the
only thing that is communal at

00:14:10.170 --> 00:14:17.710 align:middle line:84%
all is football games and
shopping centers.

00:14:17.710 --> 00:14:19.500 align:middle line:90%
And that\'s about it.

00:14:19.500 --> 00:14:20.470 align:middle line:90%
So I said, I don\'t know--

00:14:20.470 --> 00:14:23.240 align:middle line:84%
I can\'t effect football
games too well.

00:14:23.240 --> 00:14:25.145 align:middle line:84%
So I said, I\'ll go do
shopping centers.

00:14:25.145 --> 00:14:36.880 align:middle line:90%

00:14:36.880 --> 00:14:42.420 align:middle line:84%
In the beginning, there was a
very strong set of rules.

00:14:42.420 --> 00:14:45.300 align:middle line:90%

00:14:45.300 --> 00:14:47.624 align:middle line:84%
Department stores at one end,
department store at the other

00:14:47.624 --> 00:14:49.782 align:middle line:84%
end, and straight line
between the two.

00:14:49.782 --> 00:14:54.080 align:middle line:84%
You had to listen to the rules,
and you had to repeat

00:14:54.080 --> 00:14:56.291 align:middle line:84%
the rules back to
the rulemaker.

00:14:56.291 --> 00:15:03.600 align:middle line:90%

00:15:03.600 --> 00:15:05.860 align:middle line:84%
I got so sick and tired
of shopping center

00:15:05.860 --> 00:15:08.485 align:middle line:90%
business, I just quit.

00:15:08.485 --> 00:15:11.658 align:middle line:90%

00:15:11.658 --> 00:15:13.077 align:middle line:90%
Just gave up.

00:15:13.077 --> 00:15:16.400 align:middle line:90%

00:15:16.400 --> 00:15:20.030 align:middle line:84%
It was the mid-\'70s, and Jerde
set his sights on the dying

00:15:20.030 --> 00:15:23.420 align:middle line:90%
American city.

00:15:23.420 --> 00:15:26.900 align:middle line:84%
He tried to envision the shape
of change, and wondered what

00:15:26.900 --> 00:15:29.280 align:middle line:84%
role he could play as an
unemployed architect.

00:15:29.280 --> 00:15:32.760 align:middle line:90%

00:15:32.760 --> 00:15:36.310 align:middle line:84%
Always a big fan of science
fiction, Jerde was astounded

00:15:36.310 --> 00:15:41.250 align:middle line:84%
to find out that sci-fi writer
Ray Bradbury fantasized about,

00:15:41.250 --> 00:15:43.140 align:middle line:84%
of all things, the
shopping mall.

00:15:43.140 --> 00:15:48.500 align:middle line:90%

00:15:48.500 --> 00:15:51.880 align:middle line:84%
Both men believed that mall
design held the key to drawing

00:15:51.880 --> 00:15:56.680 align:middle line:84%
throngs of people back
to blighted cities.

00:15:56.680 --> 00:16:00.770 align:middle line:84%
But would it be urban renewal
or suburbanization of the

00:16:00.770 --> 00:16:02.650 align:middle line:90%
metropolis?

00:16:02.650 --> 00:16:05.330 align:middle line:84%
LA had become a sort
of a fake city.

00:16:05.330 --> 00:16:09.820 align:middle line:84%
And Ray saw the shopping mall as
being the only place where

00:16:09.820 --> 00:16:13.240 align:middle line:84%
there was enough energy
condensed to where it actually

00:16:13.240 --> 00:16:16.990 align:middle line:84%
looked like a city, so that
everything was about the

00:16:16.990 --> 00:16:17.680 align:middle line:90%
shopping mall.

00:16:17.680 --> 00:16:20.266 align:middle line:84%
And not the kind of shopping
malls we have

00:16:20.266 --> 00:16:21.500 align:middle line:90%
that we really see.

00:16:21.500 --> 00:16:23.800 align:middle line:84%
The kind of shopping malls that
you could have in your

00:16:23.800 --> 00:16:25.350 align:middle line:90%
mind, like in the future.

00:16:25.350 --> 00:16:29.230 align:middle line:90%

00:16:29.230 --> 00:16:33.150 align:middle line:84%
When we were working on the
Horton Plaza, I wrote an essay

00:16:33.150 --> 00:16:38.420 align:middle line:84%
called \"The Aesthetics
of Lostness.\" We

00:16:38.420 --> 00:16:40.700 align:middle line:90%
travel to get lost.

00:16:40.700 --> 00:16:42.900 align:middle line:90%
We travel for romance.

00:16:42.900 --> 00:16:45.170 align:middle line:90%
We go to Paris to get lost.

00:16:45.170 --> 00:16:48.860 align:middle line:84%
The fun of being in Paris or
London is to walk in the

00:16:48.860 --> 00:16:51.090 align:middle line:84%
streets and suddenly look
around, and say,

00:16:51.090 --> 00:16:53.300 align:middle line:90%
where the hell am I?

00:16:53.300 --> 00:16:56.310 align:middle line:84%
Yet when you are walking on the
three levels on one side,

00:16:56.310 --> 00:16:58.780 align:middle line:84%
but you cross over and you\'re
now walking on four levels on

00:16:58.780 --> 00:17:03.390 align:middle line:84%
this side, it\'s impossible to
figure out where you are.

00:17:03.390 --> 00:17:07.349 align:middle line:84%
I can\'t even figure
out where I am.

00:17:07.349 --> 00:17:08.950 align:middle line:84%
All these malls are
more like a park.

00:17:08.950 --> 00:17:10.819 align:middle line:84%
You come, you know, you can
bring the kids, and you\'re

00:17:10.819 --> 00:17:12.229 align:middle line:90%
still in the sun, and--

00:17:12.229 --> 00:17:13.089 align:middle line:90%
Yeah.

00:17:13.089 --> 00:17:14.345 align:middle line:90%
I\'ll travel for a good store.

00:17:14.345 --> 00:17:16.980 align:middle line:84%
I like the different
colors and the

00:17:16.980 --> 00:17:17.920 align:middle line:90%
layout\'s totally different.

00:17:17.920 --> 00:17:19.329 align:middle line:84%
It\'s got to have some
originality in it.

00:17:19.329 --> 00:17:20.650 align:middle line:84%
I want to go check
out those shirts.

00:17:20.650 --> 00:17:36.952 align:middle line:90%

00:17:36.952 --> 00:17:40.410 align:middle line:84%
Annie [INAUDIBLE], please call
extension 242, Annie

00:17:40.410 --> 00:17:53.790 align:middle line:90%
[INAUDIBLE], 242.

00:17:53.790 --> 00:17:56.550 align:middle line:84%
Jerde\'s impact on mall
design and the urban

00:17:56.550 --> 00:17:59.750 align:middle line:90%
experience was huge.

00:17:59.750 --> 00:18:03.630 align:middle line:84%
Before long, city mayors and
real estate developers all

00:18:03.630 --> 00:18:09.170 align:middle line:84%
over the world wanted a Jerde
mall of their own.

00:18:09.170 --> 00:18:12.720 align:middle line:84%
This kind of a communal
gathering place is what

00:18:12.720 --> 00:18:14.130 align:middle line:84%
everybody needs, to
have these kind of

00:18:14.130 --> 00:18:16.770 align:middle line:90%
places, to come together.

00:18:16.770 --> 00:18:20.760 align:middle line:84%
You should host the common
people well.

00:18:20.760 --> 00:18:23.680 align:middle line:90%
Love them and care about them.

00:18:23.680 --> 00:18:27.525 align:middle line:84%
Do things to them that hasn\'t
been done for a long time.

00:18:27.525 --> 00:18:31.998 align:middle line:90%

00:18:31.998 --> 00:18:33.489 align:middle line:90%
[SPEAKING FOREIGN LANGUAGE]

00:18:33.489 --> 00:18:43.926 align:middle line:90%

00:18:43.926 --> 00:18:48.399 align:middle line:90%

00:18:48.399 --> 00:18:49.890 align:middle line:90%
[SPEAKING FOREIGN LANGUAGE]

00:18:49.890 --> 00:18:55.357 align:middle line:90%

00:18:55.357 --> 00:18:56.848 align:middle line:90%
[SPEAKING FOREIGN LANGUAGE]

00:18:56.848 --> 00:19:04.800 align:middle line:90%

00:19:04.800 --> 00:19:06.291 align:middle line:90%
[SPEAKING FOREIGN LANGUAGE]

00:19:06.291 --> 00:19:28.402 align:middle line:90%

00:19:28.402 --> 00:19:32.860 align:middle line:90%

00:19:32.860 --> 00:19:36.630 align:middle line:84%
City politicians everywhere
are enamored by retail

00:19:36.630 --> 00:19:41.670 align:middle line:84%
destinations, for more than
just their good looks.

00:19:41.670 --> 00:19:44.880 align:middle line:84%
When commercial developers
foot the bill for urban

00:19:44.880 --> 00:19:47.835 align:middle line:84%
rebirth, the shrinking public
purse is spared.

00:19:47.835 --> 00:19:54.010 align:middle line:90%

00:19:54.010 --> 00:19:57.010 align:middle line:84%
But as malls take over the
function of public civic

00:19:57.010 --> 00:20:00.160 align:middle line:84%
space, is urban life
reduced to shopping

00:20:00.160 --> 00:20:01.410 align:middle line:90%
and the latest trends?

00:20:01.410 --> 00:20:09.920 align:middle line:90%

00:20:09.920 --> 00:20:14.360 align:middle line:84%
I don\'t care about the goods
and that sort of thing.

00:20:14.360 --> 00:20:15.720 align:middle line:90%
That\'s the bait.

00:20:15.720 --> 00:20:17.582 align:middle line:90%
That\'s what attracts people.

00:20:17.582 --> 00:20:19.992 align:middle line:90%
[SPEAKING JAPANESE]

00:20:19.992 --> 00:20:23.366 align:middle line:90%

00:20:23.366 --> 00:20:26.670 align:middle line:84%
A lot of other people do care
a lot about that stuff, and

00:20:26.670 --> 00:20:27.800 align:middle line:84%
I\'ll let them care
about that stuff.

00:20:27.800 --> 00:20:29.175 align:middle line:90%
I just want the space between.

00:20:29.175 --> 00:20:34.460 align:middle line:90%

00:20:34.460 --> 00:20:38.450 align:middle line:84%
That\'s where the
people all are.

00:20:38.450 --> 00:20:40.000 align:middle line:90%
The space between.

00:20:40.000 --> 00:20:45.950 align:middle line:90%

00:20:45.950 --> 00:20:48.260 align:middle line:90%
I admire mall architects.

00:20:48.260 --> 00:20:50.820 align:middle line:84%
I think they are-- they\'re
stunning buildings, often.

00:20:50.820 --> 00:20:53.160 align:middle line:90%
They\'re beautiful.

00:20:53.160 --> 00:20:56.150 align:middle line:84%
And I\'m sure it\'s true for the
people who design malls that

00:20:56.150 --> 00:20:58.210 align:middle line:84%
the process of creating
it is incredibly

00:20:58.210 --> 00:21:00.400 align:middle line:90%
imaginative and rich.

00:21:00.400 --> 00:21:03.260 align:middle line:84%
But for the people who
go there, I fear

00:21:03.260 --> 00:21:05.160 align:middle line:90%
instead it\'s the package.

00:21:05.160 --> 00:21:08.120 align:middle line:90%

00:21:08.120 --> 00:21:12.870 align:middle line:84%
It\'s irresponsible to separate
out the effect of retail

00:21:12.870 --> 00:21:15.330 align:middle line:84%
marketing and advertising
on the people

00:21:15.330 --> 00:21:18.880 align:middle line:90%
who shop in the place.

00:21:18.880 --> 00:21:20.130 align:middle line:90%
[SPEAKING JAPANESE]

00:21:20.130 --> 00:21:36.450 align:middle line:90%

00:21:36.450 --> 00:21:38.820 align:middle line:84%
I gave a talk on malls
at Purdue University.

00:21:38.820 --> 00:21:42.760 align:middle line:84%
And afterwards, one of the
students asked me, she said,

00:21:42.760 --> 00:21:44.060 align:middle line:84%
it sounds like you\'re
saying there\'s

00:21:44.060 --> 00:21:45.990 align:middle line:90%
something wrong with malls.

00:21:45.990 --> 00:21:47.440 align:middle line:90%
And I nodded.

00:21:47.440 --> 00:21:51.630 align:middle line:84%
And then she said, well, you
know, like, my friends and I

00:21:51.630 --> 00:21:55.070 align:middle line:84%
go to the mall, and, like,
we just get lost there.

00:21:55.070 --> 00:21:57.650 align:middle line:90%
And I said, precisely.

00:21:57.650 --> 00:22:02.220 align:middle line:84%
It\'s that sense of losing
oneself that can be a real

00:22:02.220 --> 00:22:05.660 align:middle line:84%
possibility, but then can also
be a problem when you lose

00:22:05.660 --> 00:22:10.400 align:middle line:84%
yourself to a corporate product
rather than giving up

00:22:10.400 --> 00:22:14.280 align:middle line:84%
yourself in imaginative or
reasoning engagement with

00:22:14.280 --> 00:22:17.460 align:middle line:84%
social life and society and
other living and breathing

00:22:17.460 --> 00:22:18.710 align:middle line:90%
human beings.

00:22:18.710 --> 00:22:31.380 align:middle line:90%

00:22:31.380 --> 00:22:35.610 align:middle line:84%
When I was 10 years old,
Saturday night, everyone in

00:22:35.610 --> 00:22:40.330 align:middle line:84%
the town, 30,000 people, walked
down to Genesee Street

00:22:40.330 --> 00:22:45.050 align:middle line:84%
and walked along to the three
motion-picture houses and to

00:22:45.050 --> 00:22:46.780 align:middle line:90%
the various restaurants.

00:22:46.780 --> 00:22:49.082 align:middle line:90%
And then they walked home.

00:22:49.082 --> 00:22:52.460 align:middle line:84%
What we\'ve been trying to do is
bring back what the small

00:22:52.460 --> 00:22:56.310 align:middle line:90%
town had, about sociability.

00:22:56.310 --> 00:22:58.270 align:middle line:84%
That\'s what a mall is
supposed to be.

00:22:58.270 --> 00:23:20.050 align:middle line:90%

00:23:20.050 --> 00:23:34.650 align:middle line:90%
[SPEAKING FRENCH]

00:23:34.650 --> 00:23:44.580 align:middle line:90%

00:23:44.580 --> 00:23:45.830 align:middle line:90%
[SPEAKING FRENCH]

00:23:45.830 --> 00:24:24.850 align:middle line:90%

00:24:24.850 --> 00:24:42.230 align:middle line:90%
[CHOIR SINGING]

00:24:42.230 --> 00:24:43.480 align:middle line:90%
[SPEAKING FRENCH]

00:24:43.480 --> 00:25:06.810 align:middle line:90%

00:25:06.810 --> 00:25:11.050 align:middle line:84%
Les Halles means different
things to different people.

00:25:11.050 --> 00:25:13.820 align:middle line:84%
For low-income youth, the
downtown mall can be the

00:25:13.820 --> 00:25:15.070 align:middle line:90%
height of sophistication.

00:25:15.070 --> 00:25:17.200 align:middle line:90%

00:25:17.200 --> 00:25:20.490 align:middle line:84%
But for chic urbanites, the
mall spells bad taste,

00:25:20.490 --> 00:25:21.740 align:middle line:90%
mischief, and crime.

00:25:21.740 --> 00:25:32.070 align:middle line:90%

00:25:32.070 --> 00:25:33.320 align:middle line:90%
[SPEAKING FRENCH]

00:25:33.320 --> 00:25:53.900 align:middle line:90%

00:25:53.900 --> 00:26:48.380 align:middle line:90%

00:26:48.380 --> 00:26:51.660 align:middle line:84%
Shopping centers bring thousands
of people together.

00:26:51.660 --> 00:26:55.140 align:middle line:84%
But is the promise of the mall
as an open public space

00:26:55.140 --> 00:26:56.390 align:middle line:90%
nothing more than an illusion?

00:26:56.390 --> 00:26:59.920 align:middle line:90%

00:26:59.920 --> 00:27:02.650 align:middle line:84%
Here, the weather, like police
and fire protection, is

00:27:02.650 --> 00:27:05.670 align:middle line:84%
centrally controlled from this
electronic headquarters.

00:27:05.670 --> 00:27:09.360 align:middle line:84%
Since its earliest days, the
mall has touted its ability to

00:27:09.360 --> 00:27:13.290 align:middle line:84%
provide protected destinations
for shopping and leisure.

00:27:13.290 --> 00:27:16.960 align:middle line:84%
Helping protect shoppers and
merchants alike, TV will give

00:27:16.960 --> 00:27:19.490 align:middle line:84%
Southdale\'s police force
a hundred eyes.

00:27:19.490 --> 00:27:26.510 align:middle line:90%

00:27:26.510 --> 00:27:29.195 align:middle line:84%
Excuse me, can we ask you
guys some questions?

00:27:29.195 --> 00:27:30.970 align:middle line:90%
What\'s this for?

00:27:30.970 --> 00:27:34.030 align:middle line:84%
It\'s for an independent
study about malls.

00:27:34.030 --> 00:27:35.940 align:middle line:90%
OK.

00:27:35.940 --> 00:27:38.290 align:middle line:84%
Why is it fun at the mall,
if I can ask that?

00:27:38.290 --> 00:27:39.100 align:middle line:90%
Why is it fun?

00:27:39.100 --> 00:27:39.561 align:middle line:90%
Why is it fun?

00:27:39.561 --> 00:27:41.405 align:middle line:90%
Because we buy clothes.

00:27:41.405 --> 00:27:42.700 align:middle line:90%
We need a graduation dress.

00:27:42.700 --> 00:27:45.410 align:middle line:90%
And we like clothes.

00:27:45.410 --> 00:27:46.370 align:middle line:90%
That\'s good.

00:27:46.370 --> 00:27:47.600 align:middle line:90%
Don\'t you like clothes?

00:27:47.600 --> 00:27:48.180 align:middle line:90%
Love clothes.

00:27:48.180 --> 00:27:48.600 align:middle line:90%
OK.

00:27:48.600 --> 00:27:49.072 align:middle line:90%
Yeah.

00:27:49.072 --> 00:27:50.488 align:middle line:84%
What you\'re wearing though,
looks good.

00:27:50.488 --> 00:27:50.960 align:middle line:90%
[LAUGHTER]

00:27:50.960 --> 00:27:53.320 align:middle line:90%
Unfortunately.

00:27:53.320 --> 00:27:55.680 align:middle line:84%
Um, do you think the
mall might be--

00:27:55.680 --> 00:27:58.600 align:middle line:84%
They appear to be open and
civil places, but on two

00:27:58.600 --> 00:28:01.610 align:middle line:84%
different occasions, I\'ve
almost been arrested at

00:28:01.610 --> 00:28:03.340 align:middle line:90%
shopping malls.

00:28:03.340 --> 00:28:05.690 align:middle line:84%
First one was in Southlake Mall
in Indiana, when I took a

00:28:05.690 --> 00:28:08.270 align:middle line:84%
group of students with me and
gave them video cameras and

00:28:08.270 --> 00:28:11.170 align:middle line:84%
clipboards, and said, just ask
people questions about their

00:28:11.170 --> 00:28:13.020 align:middle line:90%
experience of the mall.

00:28:13.020 --> 00:28:16.330 align:middle line:84%
And the security guards came up
and said, and I quote, \"You

00:28:16.330 --> 00:28:19.240 align:middle line:84%
can\'t ask people questions
in here.\"

00:28:19.240 --> 00:28:20.990 align:middle line:90%
This is private property.

00:28:20.990 --> 00:28:21.430 align:middle line:90%
Private property?

00:28:21.430 --> 00:28:22.390 align:middle line:90%
Why can\'t we film here?

00:28:22.390 --> 00:28:24.490 align:middle line:84%
And you stop filming me, because
you don\'t have my

00:28:24.490 --> 00:28:26.260 align:middle line:90%
permission.

00:28:26.260 --> 00:28:26.970 align:middle line:90%
Sorry about that.

00:28:26.970 --> 00:28:28.350 align:middle line:90%
I said put your camera down.

00:28:28.350 --> 00:28:28.880 align:middle line:90%
I\'ve stopped filming.

00:28:28.880 --> 00:28:30.480 align:middle line:90%
It\'s not on.

00:28:30.480 --> 00:28:33.610 align:middle line:84%
Second time was when I had a
group of Swedish pastors with

00:28:33.610 --> 00:28:35.480 align:middle line:84%
me who were visiting the United
States, and went to the

00:28:35.480 --> 00:28:38.800 align:middle line:84%
Gallery Place mall in downtown
Philadelphia.

00:28:38.800 --> 00:28:41.450 align:middle line:84%
And I said, we\'ll gather at the
elevators, you know, the

00:28:41.450 --> 00:28:42.790 align:middle line:90%
nice glass elevators.

00:28:42.790 --> 00:28:45.220 align:middle line:84%
And I came back, and here were
my 16 Swedish pastors

00:28:45.220 --> 00:28:47.780 align:middle line:90%
surrounded by security guards.

00:28:47.780 --> 00:28:48.060 align:middle line:90%
All right?

00:28:48.060 --> 00:28:50.040 align:middle line:84%
Because they were doing
something suspicious, like

00:28:50.040 --> 00:28:53.160 align:middle line:90%
taking pictures.

00:28:53.160 --> 00:28:55.480 align:middle line:84%
Three separate times as we were
walking through the mall,

00:28:55.480 --> 00:28:58.330 align:middle line:84%
a security guard stopped us
and asked us questions.

00:28:58.330 --> 00:29:01.370 align:middle line:84%
One of the pastors came up to
me afterwards and said,

00:29:01.370 --> 00:29:04.920 align:middle line:84%
Professor Paul, I was in St.
Petersburg when the Soviets

00:29:04.920 --> 00:29:09.820 align:middle line:84%
were in control, and it
wasn\'t like this.

00:29:09.820 --> 00:29:12.790 align:middle line:84%
It just goes to show there\'s
this illusion of openness,

00:29:12.790 --> 00:29:17.090 align:middle line:84%
public access, in in fact what
is a very carefully controlled

00:29:17.090 --> 00:29:18.340 align:middle line:90%
private property.

00:29:18.340 --> 00:29:20.960 align:middle line:90%

00:29:20.960 --> 00:29:21.944 align:middle line:90%
[SPEAKING FRENCH]

00:29:21.944 --> 00:29:25.400 align:middle line:90%
[PHONE RINGING]

00:29:25.400 --> 00:29:26.650 align:middle line:90%
[SPEAKING FRENCH]

00:29:26.650 --> 00:29:54.300 align:middle line:90%

00:29:54.300 --> 00:29:58.030 align:middle line:84%
Everybody knows that everybody
at the mall is there to shop.

00:29:58.030 --> 00:30:01.470 align:middle line:84%
And if you disrupt that
conformity, you\'re disrupting

00:30:01.470 --> 00:30:05.150 align:middle line:84%
something that at some level,
people hold as sacred.

00:30:05.150 --> 00:30:09.110 align:middle line:84%
And therefore, it\'s a threat to
the bottom line, which is,

00:30:09.110 --> 00:30:12.035 align:middle line:84%
finally, the retail bottom line
of sales and profits.

00:30:12.035 --> 00:30:18.120 align:middle line:90%

00:30:18.120 --> 00:30:21.170 align:middle line:84%
The monitored space of the
shopping mall is spreading

00:30:21.170 --> 00:30:23.080 align:middle line:90%
across the globe.

00:30:23.080 --> 00:30:26.030 align:middle line:84%
Privileged groups are seeking
a more refined and secure

00:30:26.030 --> 00:30:29.720 align:middle line:84%
shopping experience, far removed
from the have-nots in

00:30:29.720 --> 00:30:30.970 align:middle line:90%
their societies.

00:30:30.970 --> 00:30:35.620 align:middle line:90%

00:30:35.620 --> 00:30:39.100 align:middle line:84%
The constellation of projects
we have now are just

00:30:39.100 --> 00:30:40.520 align:middle line:90%
magnificent.

00:30:40.520 --> 00:30:44.960 align:middle line:84%
Asia, Northern Asia, Central
Asia, Southeast Asia, the

00:30:44.960 --> 00:30:48.300 align:middle line:84%
Middle East, Europe,
Eastern Europe.

00:30:48.300 --> 00:30:52.440 align:middle line:84%
A resort lake development
in Kazakhstan.

00:30:52.440 --> 00:30:55.710 align:middle line:84%
A city for 700,000 people on
the northern end of the

00:30:55.710 --> 00:30:59.170 align:middle line:84%
Arabian Gulf for the
Emir of Kuwait.

00:30:59.170 --> 00:31:03.260 align:middle line:84%
And tucked into it
is retail that

00:31:03.260 --> 00:31:04.835 align:middle line:90%
stitches all of that together.

00:31:04.835 --> 00:31:09.010 align:middle line:90%

00:31:09.010 --> 00:31:12.810 align:middle line:84%
These are projects where
people are asking the

00:31:12.810 --> 00:31:16.160 align:middle line:84%
questions that maybe only
monarchs and the church and

00:31:16.160 --> 00:31:18.490 align:middle line:90%
the aristocracy used to ask.

00:31:18.490 --> 00:31:23.320 align:middle line:84%
How do you capture ethos of a
culture, and represent that in

00:31:23.320 --> 00:31:26.935 align:middle line:84%
the very cities that
we live in?

00:31:26.935 --> 00:31:28.935 align:middle line:84%
And we feel we\'re part
of that today.

00:31:28.935 --> 00:31:32.150 align:middle line:90%

00:31:32.150 --> 00:31:34.450 align:middle line:84%
I grew up in Texas,
on Air Force bases

00:31:34.450 --> 00:31:36.046 align:middle line:90%
scattered all over America.

00:31:36.046 --> 00:31:38.610 align:middle line:84%
We lived in something like
11 cities before I

00:31:38.610 --> 00:31:42.930 align:middle line:90%
was 12 years old.

00:31:42.930 --> 00:31:45.240 align:middle line:84%
When Dad got out of the Air
Force, we kind of dropped down

00:31:45.240 --> 00:31:50.690 align:middle line:84%
into the poverty level of
living, and when you\'re making

00:31:50.690 --> 00:31:54.950 align:middle line:84%
do with secondhand clothes from
the Salvation Army store,

00:31:54.950 --> 00:31:57.320 align:middle line:84%
that kind of alters your
perception of the world.

00:31:57.320 --> 00:32:02.040 align:middle line:90%

00:32:02.040 --> 00:32:04.620 align:middle line:84%
And now I\'m working with some
of the most powerful men and

00:32:04.620 --> 00:32:06.000 align:middle line:90%
women in the world.

00:32:06.000 --> 00:32:10.380 align:middle line:84%
They\'re building monuments
to their civilizations.

00:32:10.380 --> 00:32:12.550 align:middle line:84%
They\'re creating places where
the rest of the world is going

00:32:12.550 --> 00:32:15.545 align:middle line:84%
to beat a path to come and
be seen and do business.

00:32:15.545 --> 00:32:43.310 align:middle line:90%

00:32:43.310 --> 00:32:47.510 align:middle line:84%
When we were asked to work
on Bluewater, I gained an

00:32:47.510 --> 00:32:52.460 align:middle line:84%
unbelievable appreciation of
how powerful retail was.

00:32:52.460 --> 00:32:53.710 align:middle line:90%
It is unstoppable.

00:32:53.710 --> 00:32:59.940 align:middle line:90%

00:32:59.940 --> 00:33:03.590 align:middle line:84%
For me, retail is the way people
personalize their lives

00:33:03.590 --> 00:33:07.210 align:middle line:84%
in a world that\'s increasingly
hostile and incomprehensible.

00:33:07.210 --> 00:33:11.630 align:middle line:84%
The chance for an individual to
give meaning to their life

00:33:11.630 --> 00:33:14.050 align:middle line:84%
through the clothes they wear,
the way they dress their kids,

00:33:14.050 --> 00:33:16.750 align:middle line:84%
the way they outfit
their homes--

00:33:16.750 --> 00:33:18.615 align:middle line:90%
it\'s such a powerful force.

00:33:18.615 --> 00:33:44.154 align:middle line:90%

00:33:44.154 --> 00:33:46.980 align:middle line:84%
Kuhne took what he learned at
Bluewater and brought it to

00:33:46.980 --> 00:33:51.030 align:middle line:84%
Dubai, an entire city devoted
to tourism, leisure, and

00:33:51.030 --> 00:33:52.280 align:middle line:90%
luxury shopping.

00:33:52.280 --> 00:34:02.740 align:middle line:90%

00:34:02.740 --> 00:34:06.460 align:middle line:84%
The luxury customers have such
an elevated and enlightened

00:34:06.460 --> 00:34:10.790 align:middle line:84%
sense of the world as a place to
visit and a place to shop.

00:34:10.790 --> 00:34:13.969 align:middle line:84%
And what impressed us, just in
the decade we\'ve been working

00:34:13.969 --> 00:34:19.199 align:middle line:84%
here, is how Dubai continues
to service that super-elite

00:34:19.199 --> 00:34:21.360 align:middle line:90%
shopper and premium brand.

00:34:21.360 --> 00:34:23.690 align:middle line:84%
Paul Gaultier, we had Christian
LaCroix, we had

00:34:23.690 --> 00:34:25.620 align:middle line:84%
Christian Dior, and
we had Fendi.

00:34:25.620 --> 00:34:26.090 align:middle line:90%
Brilliant.

00:34:26.090 --> 00:34:26.679 align:middle line:90%
You know?

00:34:26.679 --> 00:34:27.179 align:middle line:90%
You know?

00:34:27.179 --> 00:34:29.380 align:middle line:84%
And the haute couture, kind
of like, you know?

00:34:29.380 --> 00:34:33.730 align:middle line:84%
So this all adds, of course, to
the reputation of Dubai as

00:34:33.730 --> 00:34:36.440 align:middle line:84%
attracting a world-class
luxury event.

00:34:36.440 --> 00:35:13.890 align:middle line:90%

00:35:13.890 --> 00:35:15.140 align:middle line:90%
[SPEAKING ARABIC]

00:35:15.140 --> 00:35:53.100 align:middle line:90%

00:35:53.100 --> 00:35:55.230 align:middle line:84%
Dubai, there are more than 200
different nationalities.

00:35:55.230 --> 00:35:58.140 align:middle line:90%

00:35:58.140 --> 00:35:59.500 align:middle line:84%
One time, somebody asked
me, what is the

00:35:59.500 --> 00:36:01.885 align:middle line:90%
profile of your customer?

00:36:01.885 --> 00:36:07.055 align:middle line:84%
I said, the only profile of my
customer is a deep pocket and

00:36:07.055 --> 00:36:08.250 align:middle line:90%
good taste, good shopping.

00:36:08.250 --> 00:36:09.200 align:middle line:90%
[LAUGHTER]

00:36:09.200 --> 00:36:12.750 align:middle line:90%
Yeah, that\'s right.

00:36:12.750 --> 00:36:15.810 align:middle line:84%
You can see the scale
of this project.

00:36:15.810 --> 00:36:20.920 align:middle line:84%
And all of the future of Dubai
is on an axis with the mall

00:36:20.920 --> 00:36:24.050 align:middle line:84%
and the arcades that
we\'re planning.

00:36:24.050 --> 00:36:28.850 align:middle line:84%
This is the biggest experiment
in the world today, when it

00:36:28.850 --> 00:36:32.700 align:middle line:84%
comes to retail, because it\'s
all connected under one roof.

00:36:32.700 --> 00:36:42.680 align:middle line:90%

00:36:42.680 --> 00:36:45.650 align:middle line:84%
Each one of 20 buildings is
currently slated to be built

00:36:45.650 --> 00:36:49.110 align:middle line:84%
here over the next three years
that\'ll create a population, a

00:36:49.110 --> 00:36:53.740 align:middle line:84%
working population, here of
nearly 60,000 people a day.

00:36:53.740 --> 00:36:58.110 align:middle line:84%
But what stitches it into one
cohesive whole is a collection

00:36:58.110 --> 00:37:01.830 align:middle line:84%
of over a million square feet
of retail and restaurants,

00:37:01.830 --> 00:37:07.040 align:middle line:84%
cafes and service bureaus,
that make this a fully

00:37:07.040 --> 00:37:10.390 align:middle line:90%
integrated city center.

00:37:10.390 --> 00:37:12.740 align:middle line:84%
Normally, such fast retail
developments

00:37:12.740 --> 00:37:14.550 align:middle line:90%
would evolve over decades.

00:37:14.550 --> 00:37:17.170 align:middle line:84%
But here, they seem to appear
almost overnight.

00:37:17.170 --> 00:37:22.730 align:middle line:90%

00:37:22.730 --> 00:37:26.310 align:middle line:84%
A ready supply of cheap migrant
construction workers

00:37:26.310 --> 00:37:30.350 align:middle line:84%
from all over Southeast Asia
is fueling an unprecedented

00:37:30.350 --> 00:37:31.600 align:middle line:90%
building boom.

00:37:31.600 --> 00:37:40.690 align:middle line:90%

00:37:40.690 --> 00:37:43.210 align:middle line:84%
I just am in disbelief that
we have this opportunity.

00:37:43.210 --> 00:37:43.870 align:middle line:90%
I just can\'t--

00:37:43.870 --> 00:37:45.710 align:middle line:90%
I can\'t believe it.

00:37:45.710 --> 00:37:47.090 align:middle line:90%
Do you ever feel scared?

00:37:47.090 --> 00:37:47.750 align:middle line:90%
Scared?

00:37:47.750 --> 00:37:49.342 align:middle line:90%
My god.

00:37:49.342 --> 00:37:50.760 align:middle line:90%
Do I feel scared?

00:37:50.760 --> 00:37:51.770 align:middle line:90%
Yeah.

00:37:51.770 --> 00:37:55.340 align:middle line:84%
You can\'t do new things
without fear

00:37:55.340 --> 00:37:57.450 align:middle line:90%
being part of the mix.

00:37:57.450 --> 00:38:00.580 align:middle line:84%
I mean, Einstein made that
famous comment that if we knew

00:38:00.580 --> 00:38:03.730 align:middle line:84%
what we were doing, we wouldn\'t
call it research.

00:38:03.730 --> 00:38:07.810 align:middle line:84%
This is just continuing a
tradition of aggressive belief

00:38:07.810 --> 00:38:12.470 align:middle line:84%
and passionate belief about the
future, that Dubai, in our

00:38:12.470 --> 00:38:14.780 align:middle line:84%
time, has picked up the
baton and carrying it.

00:38:14.780 --> 00:38:18.590 align:middle line:84%
And it\'ll pass the baton to
Kazakhstan, which is next, and

00:38:18.590 --> 00:38:20.870 align:middle line:84%
then on to India, and
then on to China.

00:38:20.870 --> 00:38:23.330 align:middle line:84%
This is going to continue
to go forever and ever.

00:38:23.330 --> 00:38:40.330 align:middle line:90%

00:38:40.330 --> 00:38:43.520 align:middle line:84%
Can you believe they left
this place to crumble?

00:38:43.520 --> 00:38:44.770 align:middle line:90%
They haven\'t done a thing.

00:38:44.770 --> 00:38:48.440 align:middle line:90%

00:38:48.440 --> 00:38:50.080 align:middle line:84%
It\'s amazing they\'ve
let it go to pot.

00:38:50.080 --> 00:38:55.460 align:middle line:90%

00:38:55.460 --> 00:38:56.880 align:middle line:84%
This must have been
a crown jewel for

00:38:56.880 --> 00:38:59.260 align:middle line:90%
them when it was built.

00:38:59.260 --> 00:39:02.330 align:middle line:84%
It\'s hard to imagine that it\'s
disposable, it\'s done with,

00:39:02.330 --> 00:39:03.590 align:middle line:84%
they don\'t want anything
to do with it now.

00:39:03.590 --> 00:39:13.630 align:middle line:90%

00:39:13.630 --> 00:39:16.700 align:middle line:84%
We had gone with some friends of
family who were from Maine

00:39:16.700 --> 00:39:20.000 align:middle line:84%
up to visit their
grandparents.

00:39:20.000 --> 00:39:21.830 align:middle line:90%
We drove into Lewiston.

00:39:21.830 --> 00:39:23.880 align:middle line:84%
We decided we were going to
take a trip into the mall.

00:39:23.880 --> 00:39:29.610 align:middle line:90%

00:39:29.610 --> 00:39:33.890 align:middle line:84%
And they hadn\'t been in
a couple of years.

00:39:33.890 --> 00:39:35.490 align:middle line:90%
And it was empty.

00:39:35.490 --> 00:39:37.110 align:middle line:84%
There was no cars in
the parking lot.

00:39:37.110 --> 00:39:38.050 align:middle line:90%
They go, gosh, is it closed?

00:39:38.050 --> 00:39:39.580 align:middle line:84%
They said, no, there\'s two
or three cars here.

00:39:39.580 --> 00:39:41.450 align:middle line:84%
It just must be a really
quiet day.

00:39:41.450 --> 00:39:43.500 align:middle line:84%
And we all walked into
the mall, and there

00:39:43.500 --> 00:39:46.000 align:middle line:90%
was no stores left.

00:39:46.000 --> 00:39:48.375 align:middle line:84%
This mall had just
ceased to exist.

00:39:48.375 --> 00:39:55.900 align:middle line:90%

00:39:55.900 --> 00:39:58.400 align:middle line:84%
What would happen that would
make everybody just go

00:39:58.400 --> 00:40:02.130 align:middle line:84%
somewhere else or not
come there anymore?

00:40:02.130 --> 00:40:04.710 align:middle line:84%
I got my license, and I started
driving around.

00:40:04.710 --> 00:40:07.100 align:middle line:84%
And every exit that had a
mall had a mall that was

00:40:07.100 --> 00:40:08.250 align:middle line:90%
struggling.

00:40:08.250 --> 00:40:09.880 align:middle line:84%
And I realized it was
a nationwide thing.

00:40:09.880 --> 00:40:17.230 align:middle line:90%

00:40:17.230 --> 00:40:20.930 align:middle line:84%
When you first get there,
there\'s this once-powerful

00:40:20.930 --> 00:40:24.310 align:middle line:84%
structure, and you\'re standing
there and you feel this big.

00:40:24.310 --> 00:40:26.130 align:middle line:84%
And I think that\'s the way you
were supposed to feel when it

00:40:26.130 --> 00:40:27.150 align:middle line:90%
was working.

00:40:27.150 --> 00:40:28.600 align:middle line:90%
And you still feel that way.

00:40:28.600 --> 00:40:31.710 align:middle line:90%

00:40:31.710 --> 00:40:34.050 align:middle line:90%
To me it beckons.

00:40:34.050 --> 00:40:36.710 align:middle line:84%
It\'s this thing that
I have to go up and

00:40:36.710 --> 00:40:37.660 align:middle line:90%
peer into the windows.

00:40:37.660 --> 00:40:39.300 align:middle line:90%
I have to get inside.

00:40:39.300 --> 00:40:44.570 align:middle line:90%

00:40:44.570 --> 00:40:47.330 align:middle line:84%
Pete wondered whether he was
the only one upset with the

00:40:47.330 --> 00:40:49.630 align:middle line:84%
demise of the traditional
suburban mall.

00:40:49.630 --> 00:40:52.650 align:middle line:90%

00:40:52.650 --> 00:40:56.670 align:middle line:84%
In 1999, he and his friend Brian
Florence went public

00:40:56.670 --> 00:41:00.160 align:middle line:84%
with the website, deadmalls.com,
sharing their

00:41:00.160 --> 00:41:01.410 align:middle line:90%
field notes and artifacts.

00:41:01.410 --> 00:41:04.780 align:middle line:90%

00:41:04.780 --> 00:41:07.910 align:middle line:84%
It wasn\'t long before they were
inundated with emails and

00:41:07.910 --> 00:41:11.070 align:middle line:84%
photos from hundreds of other
troubled people throughout

00:41:11.070 --> 00:41:17.412 align:middle line:84%
North America, all wanting to
commiserate about dying malls.

00:41:17.412 --> 00:41:18.891 align:middle line:90%
Moving sale.

00:41:18.891 --> 00:41:20.850 align:middle line:90%
Well, they moved.

00:41:20.850 --> 00:41:22.100 align:middle line:90%
They\'re somewhere else now.

00:41:22.100 --> 00:41:24.570 align:middle line:90%

00:41:24.570 --> 00:41:27.960 align:middle line:84%
John [? Hollock ?], an
accountant from Akron, Ohio,

00:41:27.960 --> 00:41:30.010 align:middle line:84%
was one of the many who
felt the need to write

00:41:30.010 --> 00:41:33.280 align:middle line:90%
in about his mall.

00:41:33.280 --> 00:41:38.460 align:middle line:84%
Rolling Acres opened August 6,
1975, with Sears and 21 other

00:41:38.460 --> 00:41:44.080 align:middle line:84%
stores, as a perfect example
of mid-\'70s mall design.

00:41:44.080 --> 00:41:46.950 align:middle line:84%
At the center was the Court of
the Twelve Trees, with its

00:41:46.950 --> 00:41:49.800 align:middle line:84%
unique stainless steel and
orange tile fountain

00:41:49.800 --> 00:41:53.970 align:middle line:84%
surrounded by 12 Indian
laurel trees.

00:41:53.970 --> 00:41:57.230 align:middle line:84%
The mall was absolutely filled
with natural light from giant

00:41:57.230 --> 00:42:01.510 align:middle line:84%
skylights and those soaring
ceilings throughout.

00:42:01.510 --> 00:42:01.958 align:middle line:90%
Wow.

00:42:01.958 --> 00:42:05.680 align:middle line:84%
To a poor 11-year-old kid
growing up in the depressed

00:42:05.680 --> 00:42:09.460 align:middle line:84%
industrial town of Barberton,
this was like a fantasy world,

00:42:09.460 --> 00:42:12.760 align:middle line:84%
all new and sparkling and bright
and light, compared to

00:42:12.760 --> 00:42:15.310 align:middle line:84%
an otherwise grey and
declining area.

00:42:15.310 --> 00:42:21.520 align:middle line:90%

00:42:21.520 --> 00:42:24.280 align:middle line:84%
The feelings that people had
towards these malls were

00:42:24.280 --> 00:42:25.530 align:middle line:90%
almost universal.

00:42:25.530 --> 00:42:28.300 align:middle line:90%

00:42:28.300 --> 00:42:32.100 align:middle line:84%
They would say, my mall is
dying, and I\'ve got--

00:42:32.100 --> 00:42:34.310 align:middle line:84%
this is where I spent
my childhood.

00:42:34.310 --> 00:42:35.690 align:middle line:84%
And now it\'s going
to rack and ruin.

00:42:35.690 --> 00:42:38.840 align:middle line:90%

00:42:38.840 --> 00:42:42.970 align:middle line:84%
Our parents had downtowns that
they went, and that\'s the

00:42:42.970 --> 00:42:45.500 align:middle line:84%
place that they were able to
express themselves and decide

00:42:45.500 --> 00:42:46.820 align:middle line:90%
who they wanted to be.

00:42:46.820 --> 00:42:48.400 align:middle line:90%
And for us, it was the mall.

00:42:48.400 --> 00:42:51.080 align:middle line:90%

00:42:51.080 --> 00:42:53.730 align:middle line:90%
There\'s a spirit to this mall.

00:42:53.730 --> 00:42:55.150 align:middle line:90%
There\'s a soul here.

00:42:55.150 --> 00:42:59.740 align:middle line:84%
And that spirit and soul will
not allow this place to die.

00:42:59.740 --> 00:43:03.100 align:middle line:84%
Penney\'s has been
here forever.

00:43:03.100 --> 00:43:04.050 align:middle line:90%
I am so happy.

00:43:04.050 --> 00:43:06.850 align:middle line:84%
Right next to them
was a bank also.

00:43:06.850 --> 00:43:08.215 align:middle line:84%
I forget the name
of those banks.

00:43:08.215 --> 00:43:11.510 align:middle line:90%

00:43:11.510 --> 00:43:14.770 align:middle line:84%
We have little people here, and
it\'s the tenants, it\'s the

00:43:14.770 --> 00:43:18.280 align:middle line:84%
people running the little
restaurants, it\'s all a bunch

00:43:18.280 --> 00:43:22.715 align:middle line:84%
of little people who are keeping
a big dream alive.

00:43:22.715 --> 00:43:26.950 align:middle line:90%

00:43:26.950 --> 00:43:31.250 align:middle line:84%
The newest mall is safe until
the next newest mall is built.

00:43:31.250 --> 00:43:35.070 align:middle line:84%
The problem with that
is it leaves a

00:43:35.070 --> 00:43:38.600 align:middle line:90%
trail of malls behind.

00:43:38.600 --> 00:43:42.978 align:middle line:84%
People that came from Barberton
and Norton, what are

00:43:42.978 --> 00:43:46.330 align:middle line:90%
they gonna do?

00:43:46.330 --> 00:43:49.770 align:middle line:90%
We will be lost with something,

00:43:49.770 --> 00:43:51.030 align:middle line:90%
if this mall closes.

00:43:51.030 --> 00:43:58.710 align:middle line:90%

00:43:58.710 --> 00:43:59.730 align:middle line:90%
I\'m just gonna swing this way.

00:43:59.730 --> 00:44:01.570 align:middle line:84%
You want to grab one of the
signs up there, Brian?

00:44:01.570 --> 00:44:04.150 align:middle line:90%

00:44:04.150 --> 00:44:08.080 align:middle line:84%
When a mall ends up on the
website, and when a management

00:44:08.080 --> 00:44:12.710 align:middle line:84%
company finds out it\'s on
the website, I\'ve gotten

00:44:12.710 --> 00:44:15.600 align:middle line:84%
threatened with lawsuits
before.

00:44:15.600 --> 00:44:19.130 align:middle line:84%
It\'s a finger in the face of
anybody who feels that they

00:44:19.130 --> 00:44:20.980 align:middle line:84%
can neglect their building
or neglect the

00:44:20.980 --> 00:44:22.230 align:middle line:90%
mall that they created.

00:44:22.230 --> 00:44:24.620 align:middle line:90%

00:44:24.620 --> 00:44:28.550 align:middle line:84%
I don\'t think people think
of the dark side.

00:44:28.550 --> 00:44:29.830 align:middle line:84%
We didn\'t think about
it at all.

00:44:29.830 --> 00:44:37.710 align:middle line:90%

00:44:37.710 --> 00:44:40.790 align:middle line:84%
As mallrats mourn the passing
of the traditional American

00:44:40.790 --> 00:44:44.710 align:middle line:84%
shopping center, thousands of
miles away, the mall is

00:44:44.710 --> 00:44:45.960 align:middle line:90%
finding a new host.

00:44:45.960 --> 00:44:54.760 align:middle line:90%

00:44:54.760 --> 00:44:57.800 align:middle line:84%
Only 10 years ago, India
had no malls.

00:44:57.800 --> 00:45:00.435 align:middle line:84%
Sacred places could not be
confused with shopping.

00:45:00.435 --> 00:45:12.544 align:middle line:90%

00:45:12.544 --> 00:45:15.540 align:middle line:84%
But relaxed trade barriers
have cleared the way for

00:45:15.540 --> 00:45:20.250 align:middle line:84%
multinational brands to
set up their stalls.

00:45:20.250 --> 00:45:23.830 align:middle line:84%
Throughout India, shopping
centers are being created at a

00:45:23.830 --> 00:45:27.640 align:middle line:84%
pace unmatched anywhere,
any time in history--

00:45:27.640 --> 00:45:29.180 align:middle line:90%
all in pursuit of a new

00:45:29.180 --> 00:45:33.680 align:middle line:90%
generation of shopping devotees.

00:45:33.680 --> 00:45:36.310 align:middle line:84%
The open-market shopping
was an old thing.

00:45:36.310 --> 00:45:38.480 align:middle line:84%
Now the mall shopping
is a new concept.

00:45:38.480 --> 00:45:46.800 align:middle line:90%

00:45:46.800 --> 00:45:50.380 align:middle line:90%
I\'m not criticizing the mall.

00:45:50.380 --> 00:45:52.825 align:middle line:84%
I\'m not saying to you,
don\'t come to malls.

00:45:52.825 --> 00:45:55.550 align:middle line:84%
You come to malls,
it\'s nice place.

00:45:55.550 --> 00:46:01.250 align:middle line:84%
But as you want me to come
here every time, you\'re

00:46:01.250 --> 00:46:03.193 align:middle line:84%
forcing me to come
to the malls.

00:46:03.193 --> 00:46:06.900 align:middle line:90%

00:46:06.900 --> 00:46:11.150 align:middle line:84%
I feel a little uncomfortable,
because it\'s limited to only

00:46:11.150 --> 00:46:14.614 align:middle line:84%
one layer of the society
of our country.

00:46:14.614 --> 00:46:17.960 align:middle line:90%

00:46:17.960 --> 00:46:20.380 align:middle line:84%
I will definitely feel
uncomfortable when I have to

00:46:20.380 --> 00:46:21.880 align:middle line:84%
travel outside in
the sunlight.

00:46:21.880 --> 00:46:24.340 align:middle line:84%
It\'s so much of heat, you
sweat all the day.

00:46:24.340 --> 00:46:27.747 align:middle line:84%
If you leave with shirt, and the
moment you want to reach

00:46:27.747 --> 00:46:29.710 align:middle line:90%
to a nice place, [INAUDIBLE].

00:46:29.710 --> 00:46:32.300 align:middle line:84%
That\'s the why the malls
are made now centrally

00:46:32.300 --> 00:46:33.480 align:middle line:90%
air-conditioned.

00:46:33.480 --> 00:46:34.150 align:middle line:90%
Centrally air-conditioned.

00:46:34.150 --> 00:46:36.300 align:middle line:90%
[SPEAKING FOREIGN LANGUAGE]

00:46:36.300 --> 00:46:38.290 align:middle line:90%
See, one should--

00:46:38.290 --> 00:46:42.790 align:middle line:84%
see, what I prefer, one should
remain with the nature.

00:46:42.790 --> 00:46:44.220 align:middle line:84%
One should live with
the nature.

00:46:44.220 --> 00:46:45.880 align:middle line:84%
One should move with
that nature.

00:46:45.880 --> 00:46:48.160 align:middle line:90%
Right.

00:46:48.160 --> 00:46:51.980 align:middle line:84%
I don\'t know why you are
running after the air

00:46:51.980 --> 00:46:53.030 align:middle line:90%
conditioned and all.

00:46:53.030 --> 00:46:56.710 align:middle line:84%
And in the household again,
you ask for air-condition.

00:46:56.710 --> 00:46:57.180 align:middle line:90%
I have come from the mall.

00:46:57.180 --> 00:46:58.840 align:middle line:90%
I need this in the house.

00:46:58.840 --> 00:46:59.840 align:middle line:90%
Suppose I can\'t afford.

00:46:59.840 --> 00:47:01.090 align:middle line:90%
Tell me.

00:47:01.090 --> 00:47:26.045 align:middle line:90%

00:47:26.045 --> 00:47:28.330 align:middle line:84%
In case we have to open
our next brand, where

00:47:28.330 --> 00:47:29.140 align:middle line:90%
do you prefer it?

00:47:29.140 --> 00:47:33.530 align:middle line:84%
It has to be somewhere in the
mall, or village, or where do

00:47:33.530 --> 00:47:35.700 align:middle line:90%
you think, like, it should be.

00:47:35.700 --> 00:47:39.210 align:middle line:84%
I think you should go
for the mall only.

00:47:39.210 --> 00:47:39.870 align:middle line:90%
But why?

00:47:39.870 --> 00:47:43.250 align:middle line:90%
What\'s so great about it?

00:47:43.250 --> 00:47:44.536 align:middle line:90%
The food court is good.

00:47:44.536 --> 00:47:46.110 align:middle line:90%
The profile is good.

00:47:46.110 --> 00:47:48.360 align:middle line:90%
The parking is good.

00:47:48.360 --> 00:47:49.170 align:middle line:90%
And hospitality--

00:47:49.170 --> 00:47:50.480 align:middle line:90%
basically, you have to be safe.

00:47:50.480 --> 00:47:50.980 align:middle line:90%
Yeah.

00:47:50.980 --> 00:47:52.155 align:middle line:84%
Your guest has to
be comfortable.

00:47:52.155 --> 00:47:52.805 align:middle line:90%
Yes, yes.

00:47:52.805 --> 00:47:55.030 align:middle line:84%
And in mall, it\'s always
comfortable.

00:47:55.030 --> 00:47:57.325 align:middle line:84%
The reason is the security
is good.

00:47:57.325 --> 00:47:57.730 align:middle line:90%
Yes.

00:47:57.730 --> 00:47:58.450 align:middle line:90%
That\'s a good point.

00:47:58.450 --> 00:48:00.640 align:middle line:84%
You just ring the bell and the
whole security comes up.

00:48:00.640 --> 00:48:01.130 align:middle line:90%
Yes, yes.

00:48:01.130 --> 00:48:02.790 align:middle line:84%
So nobody can do any
hanky-panky.

00:48:02.790 --> 00:48:03.685 align:middle line:90%
Yes, very true.

00:48:03.685 --> 00:48:06.780 align:middle line:90%
Very well said.

00:48:06.780 --> 00:48:10.350 align:middle line:84%
Newly minted consumers may try
to hide from the masses by

00:48:10.350 --> 00:48:12.210 align:middle line:90%
shopping in malls.

00:48:12.210 --> 00:48:15.740 align:middle line:84%
But conflicting interests of
rich and poor could soon tear

00:48:15.740 --> 00:48:16.990 align:middle line:90%
down the walls.

00:48:16.990 --> 00:48:25.590 align:middle line:90%

00:48:25.590 --> 00:48:29.160 align:middle line:84%
Everybody wants to go to a
shopping mall for one thing,

00:48:29.160 --> 00:48:30.310 align:middle line:90%
for enjoyment and other thing.

00:48:30.310 --> 00:48:33.510 align:middle line:84%
For enjoyment, there
is [INAUDIBLE].

00:48:33.510 --> 00:48:34.900 align:middle line:90%
Them came back to us.

00:48:34.900 --> 00:48:36.030 align:middle line:90%
Good.

00:48:36.030 --> 00:48:39.540 align:middle line:84%
Our price are reasonable, our
quality\'s best, Indian

00:48:39.540 --> 00:48:42.578 align:middle line:84%
material is good--
it\'s not all.

00:48:42.578 --> 00:48:44.054 align:middle line:90%
[SPEAKING FOREIGN LANGUAGE]

00:48:44.054 --> 00:49:03.670 align:middle line:90%

00:49:03.670 --> 00:49:08.400 align:middle line:84%
These shops do have quite
a chunk of clientele.

00:49:08.400 --> 00:49:13.650 align:middle line:84%
And shopping malls want more and
more clientele, consumers.

00:49:13.650 --> 00:49:17.170 align:middle line:84%
So they think that these
shops must go.

00:49:17.170 --> 00:49:18.870 align:middle line:84%
Otherwise, why they are
having shopping mall?

00:49:18.870 --> 00:49:20.410 align:middle line:84%
They are having shopping
mall for more

00:49:20.410 --> 00:49:24.660 align:middle line:90%
profits, more incomes.

00:49:24.660 --> 00:49:29.570 align:middle line:84%
In 2006, government officials in
New Delhi began a campaign

00:49:29.570 --> 00:49:32.165 align:middle line:84%
to close down 40,000 traditional
businesses.

00:49:32.165 --> 00:49:35.390 align:middle line:90%

00:49:35.390 --> 00:49:38.310 align:middle line:84%
They claimed these shops were
illegal and at the root of

00:49:38.310 --> 00:49:39.560 align:middle line:90%
urban chaos.

00:49:39.560 --> 00:50:23.750 align:middle line:90%

00:50:23.750 --> 00:50:29.430 align:middle line:84%
We have seen these shops for 40
years, 50 years, 30 years

00:50:29.430 --> 00:50:30.620 align:middle line:90%
being there.

00:50:30.620 --> 00:50:35.200 align:middle line:84%
That means not only one
generation grew out of this.

00:50:35.200 --> 00:50:39.070 align:middle line:84%
The next generation is also
having their bellies fed and

00:50:39.070 --> 00:50:40.360 align:middle line:84%
their children getting
educated.

00:50:40.360 --> 00:50:45.530 align:middle line:90%

00:50:45.530 --> 00:50:49.100 align:middle line:84%
Over several months, 13,000
shops were sealed or

00:50:49.100 --> 00:50:52.390 align:middle line:84%
demolished, though most had
dutifully paid taxes for

00:50:52.390 --> 00:50:53.640 align:middle line:90%
generations.

00:50:53.640 --> 00:51:06.290 align:middle line:90%

00:51:06.290 --> 00:51:07.540 align:middle line:90%
[SPEAKING FOREIGN LANGUAGE]

00:51:07.540 --> 00:51:17.600 align:middle line:90%

00:51:17.600 --> 00:51:20.490 align:middle line:90%
Thank you.

00:51:20.490 --> 00:51:23.235 align:middle line:84%
We are not this Western
culture.

00:51:23.235 --> 00:51:25.042 align:middle line:90%
We cannot tolerate it.

00:51:25.042 --> 00:51:26.665 align:middle line:90%
This is Western style.

00:51:26.665 --> 00:51:28.720 align:middle line:84%
These politicians are taking
the money from the malls

00:51:28.720 --> 00:51:31.810 align:middle line:84%
people, and they want to send
ever shopkeeper will go there.

00:51:31.810 --> 00:51:36.150 align:middle line:84%
How anybody will buy from
expensive shops?

00:51:36.150 --> 00:51:39.490 align:middle line:90%

00:51:39.490 --> 00:51:42.380 align:middle line:84%
Shopkeepers and their customers
took to the streets.

00:51:42.380 --> 00:51:46.850 align:middle line:90%
[CROWD CHANTING]

00:51:46.850 --> 00:51:50.310 align:middle line:84%
The world\'s first anti-mall
demonstrations paralyzed the

00:51:50.310 --> 00:51:51.813 align:middle line:90%
city for days.

00:51:51.813 --> 00:52:01.960 align:middle line:90%
[CROWD SHOUTING]

00:52:01.960 --> 00:52:04.140 align:middle line:84%
Our wives, our children,
came on that road.

00:52:04.140 --> 00:52:06.480 align:middle line:90%
We are, we have agitated it.

00:52:06.480 --> 00:52:07.020 align:middle line:90%
And you confronted--

00:52:07.020 --> 00:52:09.310 align:middle line:90%
We confronted with them.

00:52:09.310 --> 00:52:11.210 align:middle line:90%
We will not tolerate this.

00:52:11.210 --> 00:52:13.350 align:middle line:90%
This is a bloody gulag.

00:52:13.350 --> 00:52:16.720 align:middle line:84%
They\'re not doing justice with
middle-class peoples.

00:52:16.720 --> 00:52:19.140 align:middle line:84%
They want to close
all the shops.

00:52:19.140 --> 00:52:22.990 align:middle line:90%
They are making all the money.

00:52:22.990 --> 00:52:26.480 align:middle line:84%
By many, many countries,
shopping mall culture is just

00:52:26.480 --> 00:52:28.320 align:middle line:90%
a way of life.

00:52:28.320 --> 00:52:32.330 align:middle line:84%
But in my country, it\'s, in
contrast, a very fast of

00:52:32.330 --> 00:52:36.820 align:middle line:84%
process of pauperization, of
not only poor becoming more

00:52:36.820 --> 00:52:41.490 align:middle line:84%
poor, but of middle-class
going down the drain.

00:52:41.490 --> 00:52:43.680 align:middle line:84%
Big architects coming,
build builders

00:52:43.680 --> 00:52:45.110 align:middle line:90%
coming, developing into--

00:52:45.110 --> 00:52:48.640 align:middle line:84%
for them, it\'s sort of a
business competition.

00:52:48.640 --> 00:52:52.300 align:middle line:84%
Every little shopping mall they
will create, they will

00:52:52.300 --> 00:52:54.370 align:middle line:84%
try to upgrade it from
the previous one.

00:52:54.370 --> 00:52:57.080 align:middle line:90%

00:52:57.080 --> 00:52:59.920 align:middle line:84%
Do they ever look at it--
they\'re giving contracting,

00:52:59.920 --> 00:53:02.100 align:middle line:84%
subcontracting,
sub-subcontracting.

00:53:02.100 --> 00:53:05.490 align:middle line:84%
But do they know, the people
who labor for creating such

00:53:05.490 --> 00:53:08.390 align:middle line:84%
big, huge buildings, what
is happening to them?

00:53:08.390 --> 00:53:11.710 align:middle line:90%

00:53:11.710 --> 00:53:14.990 align:middle line:84%
We have not yet solved the
question of clear drinking

00:53:14.990 --> 00:53:18.790 align:middle line:84%
water to almost 500 million
people of India.

00:53:18.790 --> 00:53:23.050 align:middle line:84%
We are yet to solve our problem
for about 570 million

00:53:23.050 --> 00:53:25.050 align:middle line:84%
people, to give them
sanitation.

00:53:25.050 --> 00:53:39.040 align:middle line:90%

00:53:39.040 --> 00:53:44.140 align:middle line:84%
People learning very fast that
they have to organize, they

00:53:44.140 --> 00:53:47.085 align:middle line:90%
have to struggle.

00:53:47.085 --> 00:53:48.335 align:middle line:90%
[SPEAKING FOREIGN LANGUAGE]

00:53:48.335 --> 00:53:54.560 align:middle line:90%

00:53:54.560 --> 00:53:57.800 align:middle line:84%
Let the shopping mall
owners understand--

00:53:57.800 --> 00:53:59.070 align:middle line:90%
India is not that easy.

00:53:59.070 --> 00:54:34.810 align:middle line:90%

00:54:34.810 --> 00:54:38.210 align:middle line:84%
In the developed world, a
popular uprising against a

00:54:38.210 --> 00:54:42.450 align:middle line:84%
mall is as unlikely as a
rebellion against the very air

00:54:42.450 --> 00:54:43.700 align:middle line:90%
we breathe.

00:54:43.700 --> 00:54:47.060 align:middle line:90%

00:54:47.060 --> 00:54:50.390 align:middle line:84%
Far away from the dirt and chaos
of the urban street,

00:54:50.390 --> 00:54:52.225 align:middle line:84%
shoppers look to the
mall for sanctuary.

00:54:52.225 --> 00:54:55.586 align:middle line:90%

00:54:55.586 --> 00:54:57.074 align:middle line:90%
[SPEAKING JAPANESE]

00:54:57.074 --> 00:55:15.230 align:middle line:90%

00:55:15.230 --> 00:55:24.620 align:middle line:90%

00:55:24.620 --> 00:55:28.970 align:middle line:84%
Mall space is extending beyond
stores and becoming parkland,

00:55:28.970 --> 00:55:31.550 align:middle line:84%
further transforming
the shopping center

00:55:31.550 --> 00:55:32.800 align:middle line:90%
into a modern refuge.

00:55:32.800 --> 00:55:40.630 align:middle line:90%

00:55:40.630 --> 00:55:43.880 align:middle line:84%
With the blurring of nature and
commodities, it\'s easy to

00:55:43.880 --> 00:55:46.405 align:middle line:84%
be seduced by the idea
of retail paradise.

00:55:46.405 --> 00:55:50.300 align:middle line:90%

00:55:50.300 --> 00:55:51.800 align:middle line:90%
[SPEAKING JAPANESE]

00:55:51.800 --> 00:56:07.980 align:middle line:90%

00:56:07.980 --> 00:56:11.020 align:middle line:84%
Large tracts of green space
are turning into retail

00:56:11.020 --> 00:56:14.060 align:middle line:84%
sanctuaries, and it\'s happening
all over the world.

00:56:14.060 --> 00:56:18.790 align:middle line:90%

00:56:18.790 --> 00:56:21.480 align:middle line:84%
What better 21st century
amenity than

00:56:21.480 --> 00:56:22.760 align:middle line:90%
Mother Earth herself?

00:56:22.760 --> 00:56:29.221 align:middle line:90%

00:56:29.221 --> 00:56:29.718 align:middle line:90%
Serenity.

00:56:29.718 --> 00:56:30.720 align:middle line:90%
You know?

00:56:30.720 --> 00:56:32.100 align:middle line:84%
It\'s like being anywhere
in the world.

00:56:32.100 --> 00:56:33.530 align:middle line:90%
You don\'t know where you are.

00:56:33.530 --> 00:56:37.330 align:middle line:84%
To people who travel for these
places, and we are surrounded

00:56:37.330 --> 00:56:38.980 align:middle line:90%
by 50 million people--

00:56:38.980 --> 00:56:42.890 align:middle line:84%
I\'m talking New York,
Boston, Detroit--

00:56:42.890 --> 00:56:44.800 align:middle line:84%
that will get on a plane for
a one-hour flight, a

00:56:44.800 --> 00:56:46.050 align:middle line:90%
one-and-a-half- hour flight.

00:56:46.050 --> 00:56:50.980 align:middle line:90%

00:56:50.980 --> 00:56:55.590 align:middle line:84%
After 17 years, Rubin Stahl is
close to nailing the deal for

00:56:55.590 --> 00:56:56.140 align:middle line:90%
his mammoth

00:56:56.140 --> 00:56:58.510 align:middle line:90%
environmentally-themed retail project.

00:56:58.510 --> 00:57:05.510 align:middle line:90%

00:57:05.510 --> 00:57:07.320 align:middle line:84%
If you\'re building something
great, there are always

00:57:07.320 --> 00:57:08.680 align:middle line:90%
obstacles, you know?

00:57:08.680 --> 00:57:12.080 align:middle line:90%
Nothing happens overnight.

00:57:12.080 --> 00:57:18.400 align:middle line:84%
Obstacles were wetlands, which
are, you know, the

00:57:18.400 --> 00:57:21.370 align:middle line:84%
government\'s very sensitive to
wetlands today, and we had to

00:57:21.370 --> 00:57:23.010 align:middle line:90%
work around it.

00:57:23.010 --> 00:57:26.278 align:middle line:84%
Years ago, you didn\'t need
it, you know what I mean?

00:57:26.278 --> 00:57:29.080 align:middle line:90%

00:57:29.080 --> 00:57:31.370 align:middle line:84%
They were ready to
stop this mall.

00:57:31.370 --> 00:57:34.280 align:middle line:84%
But what we did is
we created--

00:57:34.280 --> 00:57:37.930 align:middle line:84%
kept the wetlands, worked around
it, and made things

00:57:37.930 --> 00:57:40.490 align:middle line:90%
that are just incredible.

00:57:40.490 --> 00:57:43.800 align:middle line:84%
What you see here
are 2 and 1/2 to

00:57:43.800 --> 00:57:47.270 align:middle line:90%
3-kilometer trout streams--

00:57:47.270 --> 00:57:50.180 align:middle line:84%
these are all man-made,
by the way--

00:57:50.180 --> 00:57:55.700 align:middle line:84%
that go through all the area,
down into this lake, where

00:57:55.700 --> 00:57:57.080 align:middle line:90%
they spawn.

00:57:57.080 --> 00:57:59.830 align:middle line:84%
We\'re starting with
20,000 trout.

00:57:59.830 --> 00:58:03.230 align:middle line:84%
The people living here can
actually go to their condo,

00:58:03.230 --> 00:58:04.640 align:middle line:90%
put a rod into the--

00:58:04.640 --> 00:58:07.017 align:middle line:84%
and catch a trout and come
home and eat it.

00:58:07.017 --> 00:58:08.480 align:middle line:90%
[LAUGHTER]

00:58:08.480 --> 00:58:14.680 align:middle line:84%
So now we have to go and find
people who can actually design

00:58:14.680 --> 00:58:18.590 align:middle line:84%
and build these streams, get the
algae out and toxic wastes

00:58:18.590 --> 00:58:20.580 align:middle line:90%
out, and to maintain them.

00:58:20.580 --> 00:58:22.310 align:middle line:84%
These are all man-made,
by the way.

00:58:22.310 --> 00:58:54.680 align:middle line:90%

00:58:54.680 --> 00:58:59.245 align:middle line:84%
Tell you what, with this outfit,
you could get lost in

00:58:59.245 --> 00:59:01.730 align:middle line:84%
the forest and nobody would
know you\'re not a tree.

00:59:01.730 --> 00:59:02.582 align:middle line:90%
[LAUGHTER]

00:59:02.582 --> 00:59:03.490 align:middle line:90%
That\'s beautiful.

00:59:03.490 --> 00:59:06.440 align:middle line:84%
How many Cabela\'s have you
been to, right now?

00:59:06.440 --> 00:59:06.910 align:middle line:90%
Me?

00:59:06.910 --> 00:59:07.750 align:middle line:90%
Visiting, yeah.

00:59:07.750 --> 00:59:09.180 align:middle line:90%
Oh, no, this is the only one.

00:59:09.180 --> 00:59:12.340 align:middle line:84%
I\'m building one that\'s
like this in Canada.

00:59:12.340 --> 00:59:16.350 align:middle line:84%
In our project, I think we\'re
going to have an entire

00:59:16.350 --> 00:59:19.040 align:middle line:84%
Serengeti type of-- you
have that here?

00:59:19.040 --> 00:59:19.100 align:middle line:90%
Yep.

00:59:19.100 --> 00:59:19.970 align:middle line:90%
We do.

00:59:19.970 --> 00:59:24.220 align:middle line:84%
The African diorama is in all
the Cabela\'s, and some stores

00:59:24.220 --> 00:59:27.480 align:middle line:84%
even have it when they have
Santa Claus come to the store,

00:59:27.480 --> 00:59:29.920 align:middle line:90%
that\'s where they have Santa.

00:59:29.920 --> 00:59:31.330 align:middle line:84%
Kind of a unique photo
opportunity.

00:59:31.330 --> 00:59:34.210 align:middle line:90%

00:59:34.210 --> 00:59:37.310 align:middle line:84%
On a Saturday, we\'ll get about
12,000 transactions.

00:59:37.310 --> 00:59:40.340 align:middle line:84%
On a busy Saturday, we\'ll get
about 15,000 to 20,000,

00:59:40.340 --> 00:59:41.770 align:middle line:84%
depending on the events
going on.

00:59:41.770 --> 00:59:43.770 align:middle line:90%
15,000 to 20,000 transactions.

00:59:43.770 --> 00:59:44.450 align:middle line:90%
Man.

00:59:44.450 --> 00:59:46.150 align:middle line:90%
That is awesome.

00:59:46.150 --> 00:59:48.600 align:middle line:90%
I can\'t wait to open one.

00:59:48.600 --> 00:59:50.300 align:middle line:90%
This is a double rifle.

00:59:50.300 --> 00:59:52.810 align:middle line:84%
Would be used for large
African game.

00:59:52.810 --> 00:59:55.270 align:middle line:84%
You would use this
on, say, rhino.

00:59:55.270 --> 00:59:55.910 align:middle line:90%
A rhino?

00:59:55.910 --> 00:59:56.530 align:middle line:90%
Or elephant?

00:59:56.530 --> 00:59:57.985 align:middle line:90%
Or elephant.

00:59:57.985 --> 00:59:59.880 align:middle line:90%
Wow.

00:59:59.880 --> 01:00:01.320 align:middle line:90%
$14,000.

01:00:01.320 --> 01:00:04.750 align:middle line:84%
I mean, you can actually blow
a rhino down or an elephant.

01:00:04.750 --> 01:00:04.900 align:middle line:90%
You know?

01:00:04.900 --> 01:00:06.080 align:middle line:90%
This is unbelievable.

01:00:06.080 --> 01:00:07.670 align:middle line:90%
This is a Colt M4.

01:00:07.670 --> 01:00:08.220 align:middle line:90%
It\'s a lot of fun to shoot--

01:00:08.220 --> 01:00:08.795 align:middle line:90%
Can you imagine?

01:00:08.795 --> 01:00:11.670 align:middle line:84%
Real easy to get good
at in a hurry.

01:00:11.670 --> 01:00:12.610 align:middle line:90%
What do you shoot with this?

01:00:12.610 --> 01:00:13.250 align:middle line:90%
.223.

01:00:13.250 --> 01:00:14.250 align:middle line:90%
.223.

01:00:14.250 --> 01:00:16.660 align:middle line:90%
What type of animals?

01:00:16.660 --> 01:00:17.810 align:middle line:90%
Um, not animals.

01:00:17.810 --> 01:00:19.300 align:middle line:90%
This is made for humans.

01:00:19.300 --> 01:00:20.550 align:middle line:90%
For humans?

01:00:20.550 --> 01:00:23.670 align:middle line:90%

01:00:23.670 --> 01:00:26.880 align:middle line:84%
Here in Arizona, this is the
second most popular tourist

01:00:26.880 --> 01:00:29.290 align:middle line:84%
attraction to only
the Grand Canyon.

01:00:29.290 --> 01:00:29.800 align:middle line:90%
Can you imagine?

01:00:29.800 --> 01:00:32.060 align:middle line:84%
And the Grand Canyon
is one of the eight

01:00:32.060 --> 01:00:33.380 align:middle line:90%
wonders of the world.

01:00:33.380 --> 01:00:35.900 align:middle line:84%
So this is the second largest
tourist attraction.

01:00:35.900 --> 01:00:38.940 align:middle line:84%
Can you imagine what this is
going to do in Quebec?

01:00:38.940 --> 01:00:39.900 align:middle line:90%
My God.

01:00:39.900 --> 01:00:43.530 align:middle line:84%
The retailers in my mall don\'t
even know what they\'re getting

01:00:43.530 --> 01:00:44.020 align:middle line:90%
involved in.

01:00:44.020 --> 01:00:45.780 align:middle line:90%
This is phenomenal for them.

01:00:45.780 --> 01:00:48.440 align:middle line:90%
I need this to--

01:00:48.440 --> 01:00:49.520 align:middle line:90%
oh, jeez.

01:00:49.520 --> 01:00:50.140 align:middle line:90%
Fire in that--

01:00:50.140 --> 01:00:50.875 align:middle line:90%
right--

01:00:50.875 --> 01:00:52.360 align:middle line:90%
look at that one.

01:00:52.360 --> 01:00:53.845 align:middle line:90%
That big one?

01:00:53.845 --> 01:00:55.825 align:middle line:90%
[LAUGHTER]

01:00:55.825 --> 01:00:58.810 align:middle line:90%

01:00:58.810 --> 01:01:00.160 align:middle line:90%
Look at him go.

01:01:00.160 --> 01:01:01.310 align:middle line:90%
That\'s--

01:01:01.310 --> 01:01:03.422 align:middle line:90%
that is something fantastic.

01:01:03.422 --> 01:01:05.570 align:middle line:84%
If you were in the Grand
Canyon, this

01:01:05.570 --> 01:01:06.820 align:middle line:90%
would be part of it.

01:01:06.820 --> 01:01:09.060 align:middle line:90%

01:01:09.060 --> 01:01:10.310 align:middle line:90%
This elephant is real?

01:01:10.310 --> 01:01:12.770 align:middle line:90%
The elephant is real.

01:01:12.770 --> 01:01:14.020 align:middle line:90%
Is that great or what?

01:01:14.020 --> 01:01:22.940 align:middle line:90%

01:01:22.940 --> 01:01:25.236 align:middle line:90%
Al Gore is right.

01:01:25.236 --> 01:01:28.160 align:middle line:84%
These animal should be preserved
somehow, and--

01:01:28.160 --> 01:01:29.730 align:middle line:84%
look, look how beautiful
that is.

01:01:29.730 --> 01:01:32.770 align:middle line:90%

01:01:32.770 --> 01:01:34.290 align:middle line:90%
You know what?

01:01:34.290 --> 01:01:37.210 align:middle line:84%
I will have Al Gore come
to our project.

01:01:37.210 --> 01:01:42.110 align:middle line:84%
Somehow, he will be there to
talk about our project that is

01:01:42.110 --> 01:01:43.360 align:middle line:90%
environmentally sensitive.

01:01:43.360 --> 01:01:56.920 align:middle line:90%

01:01:56.920 --> 01:02:01.410 align:middle line:84%
When you talk in India, there is
a sort of idiomatic way of

01:02:01.410 --> 01:02:03.920 align:middle line:84%
saying that, you know, this
place used to be so

01:02:03.920 --> 01:02:04.740 align:middle line:90%
uncivilized.

01:02:04.740 --> 01:02:07.430 align:middle line:84%
There was nothing
but jungle here.

01:02:07.430 --> 01:02:09.490 align:middle line:84%
But now there\'s no jungle
left in the country.

01:02:09.490 --> 01:02:12.670 align:middle line:90%

01:02:12.670 --> 01:02:14.270 align:middle line:90%
You can create waterfalls.

01:02:14.270 --> 01:02:16.990 align:middle line:84%
You can create, you
know, atriums.

01:02:16.990 --> 01:02:18.770 align:middle line:84%
You can create a lot of
things in the mall.

01:02:18.770 --> 01:02:23.050 align:middle line:84%
But everybody knows that this
is artificial, right?

01:02:23.050 --> 01:02:26.722 align:middle line:84%
And sooner or later, it\'s going
to catch up with you.

01:02:26.722 --> 01:02:30.610 align:middle line:90%

01:02:30.610 --> 01:02:32.715 align:middle line:84%
This is what the debate
is going to be about.

01:02:32.715 --> 01:02:36.160 align:middle line:84%
Whereas in the West, you have
to scale down, here, you can

01:02:36.160 --> 01:02:38.500 align:middle line:84%
scale up, but only up
to a certain point.

01:02:38.500 --> 01:02:51.150 align:middle line:90%

01:02:51.150 --> 01:02:54.540 align:middle line:84%
As India eyes the West for
notions of the good life,

01:02:54.540 --> 01:02:56.990 align:middle line:90%
choices will be made.

01:02:56.990 --> 01:02:58.720 align:middle line:84%
Will the sacred nature
of trees and

01:02:58.720 --> 01:03:00.806 align:middle line:90%
water survive the mall?

01:03:00.806 --> 01:03:17.075 align:middle line:90%

01:03:17.075 --> 01:03:20.033 align:middle line:84%
All right, folks, [INAUDIBLE],
And oh, right now, as we

01:03:20.033 --> 01:03:22.991 align:middle line:84%
promised, you are going to have
your opportunity to have

01:03:22.991 --> 01:03:25.456 align:middle line:84%
your photo taken with one
of our sea lions.

01:03:25.456 --> 01:03:28.440 align:middle line:90%

01:03:28.440 --> 01:03:34.320 align:middle line:84%
Within the last 40 years, we
have lost one-third of all the

01:03:34.320 --> 01:03:38.940 align:middle line:84%
species on the planet,
in the sea, on land.

01:03:38.940 --> 01:03:42.830 align:middle line:84%
We\'ve also lost more than
one-half of the natural

01:03:42.830 --> 01:03:44.771 align:middle line:90%
resources of the earth.

01:03:44.771 --> 01:03:48.180 align:middle line:90%

01:03:48.180 --> 01:03:51.290 align:middle line:84%
The consuming culture has
been out in the West,

01:03:51.290 --> 01:03:53.770 align:middle line:84%
coincidentally, 30
or 40 years.

01:03:53.770 --> 01:03:59.040 align:middle line:84%
And in that time, all these
resources have been taken out.

01:03:59.040 --> 01:04:03.530 align:middle line:84%
The malls are the outlet through
which this conspicuous

01:04:03.530 --> 01:04:07.850 align:middle line:84%
consumption is being sold, and
sold very effectively.

01:04:07.850 --> 01:04:10.360 align:middle line:90%

01:04:10.360 --> 01:04:15.770 align:middle line:84%
In that sense, I feel that malls
is actually a very bad

01:04:15.770 --> 01:04:19.760 align:middle line:84%
development paradigm, not just
for places like India and

01:04:19.760 --> 01:04:21.730 align:middle line:84%
China and the East, but
even for the West.

01:04:21.730 --> 01:04:50.120 align:middle line:90%

01:04:50.120 --> 01:04:54.250 align:middle line:84%
The Delhi Ridge is actually
two billion years old.

01:04:54.250 --> 01:04:57.710 align:middle line:90%

01:04:57.710 --> 01:05:00.930 align:middle line:84%
It keeps the desert winds
out of Delhi.

01:05:00.930 --> 01:05:04.800 align:middle line:84%
It gives it all the greenery,
gives it all the forest.

01:05:04.800 --> 01:05:09.460 align:middle line:84%
And believe it or not, it is an
amazing natural resource in

01:05:09.460 --> 01:05:12.410 align:middle line:90%
terms of water.

01:05:12.410 --> 01:05:17.530 align:middle line:84%
And it\'s better in quality as
mineral water than the bottled

01:05:17.530 --> 01:05:21.220 align:middle line:90%
water that you\'re getting.

01:05:21.220 --> 01:05:24.530 align:middle line:84%
Now the wonderful thing about
these resources is that you

01:05:24.530 --> 01:05:30.325 align:middle line:84%
can pull out whatever the area
is giving you every year, and

01:05:30.325 --> 01:05:33.470 align:middle line:84%
it\'ll get filled up every years
after the rain comes.

01:05:33.470 --> 01:05:35.300 align:middle line:90%
And it can be used forever.

01:05:35.300 --> 01:05:36.670 align:middle line:90%
So now how do you value it?

01:05:36.670 --> 01:05:56.390 align:middle line:90%

01:05:56.390 --> 01:05:59.500 align:middle line:84%
What is going on with our
government machinery, and what

01:05:59.500 --> 01:06:02.850 align:middle line:84%
is going on in the
courts to permit

01:06:02.850 --> 01:06:04.720 align:middle line:90%
construction on such an area?

01:06:04.720 --> 01:06:09.840 align:middle line:90%

01:06:09.840 --> 01:06:13.350 align:middle line:84%
The value of this land,
commercially, turned out to be

01:06:13.350 --> 01:06:18.570 align:middle line:90%
about $5,000,000,000.

01:06:18.570 --> 01:06:23.750 align:middle line:84%
It was sold to the mall owners
for 20 times less--

01:06:23.750 --> 01:06:28.570 align:middle line:90%
$250 million.

01:06:28.570 --> 01:06:33.280 align:middle line:84%
So now the mall owners were
ready, each of them, to make

01:06:33.280 --> 01:06:35.840 align:middle line:90%
1,000,000,000 overnight.

01:06:35.840 --> 01:06:40.890 align:middle line:84%
You bought it, and if you could
build on it, you had

01:06:40.890 --> 01:06:44.740 align:middle line:84%
$1,000,000,000 in your
pocket the next day.

01:06:44.740 --> 01:06:47.360 align:middle line:84%
So they were not going
to let go.

01:06:47.360 --> 01:06:49.040 align:middle line:84%
I don\'t know if any of
us would let go.

01:06:49.040 --> 01:06:49.820 align:middle line:90%
I would.

01:06:49.820 --> 01:06:51.070 align:middle line:90%
But I don\'t know.

01:06:51.070 --> 01:06:59.100 align:middle line:90%

01:06:59.100 --> 01:07:05.300 align:middle line:84%
We cannot continue to think that
this dynamism it\'s now a

01:07:05.300 --> 01:07:06.020 align:middle line:90%
constructive force.

01:07:06.020 --> 01:07:09.970 align:middle line:84%
It\'s become a very destructive
force in the planet, and we

01:07:09.970 --> 01:07:11.995 align:middle line:84%
have to rein in and decide
what we need.

01:07:11.995 --> 01:07:17.820 align:middle line:90%

01:07:17.820 --> 01:07:18.330 align:middle line:90%
I don\'t know.

01:07:18.330 --> 01:07:22.620 align:middle line:84%
It doesn\'t matter whether it\'s
Versace, or Gucci, or whether

01:07:22.620 --> 01:07:24.550 align:middle line:90%
it\'s a Sony television set--

01:07:24.550 --> 01:07:27.660 align:middle line:84%
they\'re not what are the
vital elements of life.

01:07:27.660 --> 01:07:30.450 align:middle line:90%

01:07:30.450 --> 01:07:33.240 align:middle line:84%
A billion people in India,
one-third of the area of the

01:07:33.240 --> 01:07:34.490 align:middle line:90%
United States.

01:07:34.490 --> 01:07:36.930 align:middle line:90%

01:07:36.930 --> 01:07:39.140 align:middle line:84%
We are going to knock off the
environment faster than

01:07:39.140 --> 01:07:40.390 align:middle line:90%
anybody ever did it.

01:07:40.390 --> 01:07:49.222 align:middle line:90%

01:07:49.222 --> 01:07:50.472 align:middle line:84%
[MUEZZIN GIVING CALL
TO PRAYER]

01:07:50.472 --> 01:08:31.637 align:middle line:90%

01:08:31.637 --> 01:08:51.098 align:middle line:90%
[TECHNO MUSIC PLAYING]

01:08:51.098 --> 01:08:58.790 align:middle line:90%

01:08:58.790 --> 01:09:02.430 align:middle line:84%
We don\'t go to places in the
world and think that we\'ve

01:09:02.430 --> 01:09:07.990 align:middle line:84%
just seen an Arab or
a Chinese person.

01:09:07.990 --> 01:09:11.840 align:middle line:84%
We actually see them as people
living in their environment.

01:09:11.840 --> 01:09:16.160 align:middle line:84%
We\'re pretty much race-
and culture-blind.

01:09:16.160 --> 01:09:20.689 align:middle line:84%
It\'s basically, we adapt to what
the way they\'re living.

01:09:20.689 --> 01:09:22.569 align:middle line:84%
And then that\'s the inspiration
for the places

01:09:22.569 --> 01:09:23.819 align:middle line:90%
that we create.

01:09:23.819 --> 01:09:38.960 align:middle line:90%

01:09:38.960 --> 01:09:42.260 align:middle line:84%
Everything climbs, the street
weave at nighttime, you have

01:09:42.260 --> 01:09:45.160 align:middle line:84%
this wonderful kind of
celebration of people walking

01:09:45.160 --> 01:09:46.170 align:middle line:90%
up and down the streets.

01:09:46.170 --> 01:09:50.010 align:middle line:84%
But the castle is
the focal point.

01:09:50.010 --> 01:09:52.620 align:middle line:84%
So we\'ve taken that
one step further--

01:09:52.620 --> 01:09:54.580 align:middle line:84%
I wish you\'d get that castle
idea out of your mind.

01:09:54.580 --> 01:09:55.770 align:middle line:90%
This is where-- this is--

01:09:55.770 --> 01:09:57.640 align:middle line:90%
A cathedral.

01:09:57.640 --> 01:10:00.350 align:middle line:90%
The cathedral is really a bad--

01:10:00.350 --> 01:10:00.530 align:middle line:90%
Is it?

01:10:00.530 --> 01:10:00.800 align:middle line:90%
It\'s a church.

01:10:00.800 --> 01:10:02.440 align:middle line:90%
It\'s a crazy idea.

01:10:02.440 --> 01:10:04.490 align:middle line:90%
This is not--

01:10:04.490 --> 01:10:05.420 align:middle line:90%
this is--

01:10:05.420 --> 01:10:08.120 align:middle line:90%
this is Arab country.

01:10:08.120 --> 01:10:09.460 align:middle line:90%
We have mosques.

01:10:09.460 --> 01:10:11.490 align:middle line:90%
But--

01:10:11.490 --> 01:10:13.120 align:middle line:90%
was that lunch for today?

01:10:13.120 --> 01:10:15.910 align:middle line:90%
It\'s this great idea.

01:10:15.910 --> 01:10:17.440 align:middle line:90%
Each leave comes away.

01:10:17.440 --> 01:10:18.500 align:middle line:90%
Each one peels off.

01:10:18.500 --> 01:10:19.750 align:middle line:90%
Yeah.

01:10:19.750 --> 01:10:21.600 align:middle line:90%

01:10:21.600 --> 01:10:25.890 align:middle line:84%
The only thing is is that the
space between the leaves is

01:10:25.890 --> 01:10:29.390 align:middle line:84%
habitation, because you can come
out through the shell out

01:10:29.390 --> 01:10:31.830 align:middle line:84%
there, and then out and around
the outside of it, then come

01:10:31.830 --> 01:10:34.131 align:middle line:84%
back in to this side, and then
come back out of it.

01:10:34.131 --> 01:10:36.420 align:middle line:90%
Phenomenal.

01:10:36.420 --> 01:10:40.380 align:middle line:84%
Hand me that Tower
of Babel picture.

01:10:40.380 --> 01:10:41.390 align:middle line:90%
The Tower of Babel--

01:10:41.390 --> 01:10:42.900 align:middle line:84%
this is really an interesting
place.

01:10:42.900 --> 01:10:47.110 align:middle line:84%
It\'s a series of layers of
life that went from the

01:10:47.110 --> 01:10:52.940 align:middle line:84%
outside, here, and then deep
into the project is different

01:10:52.940 --> 01:11:00.220 align:middle line:84%
layers of civilization with
massive interior spaces,

01:11:00.220 --> 01:11:02.590 align:middle line:90%
facades of life.

01:11:02.590 --> 01:11:05.610 align:middle line:84%
The purpose of it was
to bring a sense of

01:11:05.610 --> 01:11:07.635 align:middle line:90%
lifestyle to whatever--

01:11:07.635 --> 01:11:09.230 align:middle line:84%
I don\'t remember
where that was.

01:11:09.230 --> 01:11:12.100 align:middle line:84%
And if we can do it in a way
that\'s sort of the Seven

01:11:12.100 --> 01:11:15.860 align:middle line:84%
Wonders of the World, might
as well create a new one.

01:11:15.860 --> 01:11:17.280 align:middle line:84%
Might as well be the
eighth, right?

01:11:17.280 --> 01:11:18.530 align:middle line:90%
Right.

01:11:18.530 --> 01:11:25.350 align:middle line:90%

01:11:25.350 --> 01:11:27.730 align:middle line:84%
Why were there pyramids built
in different areas of the

01:11:27.730 --> 01:11:31.790 align:middle line:90%
world at the same time?

01:11:31.790 --> 01:11:33.290 align:middle line:90%
It\'s not culture-driven.

01:11:33.290 --> 01:11:36.530 align:middle line:84%
It\'s just driven by
the spirit of what

01:11:36.530 --> 01:11:39.960 align:middle line:90%
mankind tries to achieve.

01:11:39.960 --> 01:11:44.750 align:middle line:84%
There\'s pyramids in Egypt,
pyramids in South America.

01:11:44.750 --> 01:11:48.270 align:middle line:84%
There is a commonality of just
people, what they yearn for

01:11:48.270 --> 01:11:50.670 align:middle line:90%
and what they want.

01:11:50.670 --> 01:11:52.445 align:middle line:90%
That\'s how we ply our work.

01:11:52.445 --> 01:12:17.930 align:middle line:90%

01:12:17.930 --> 01:12:20.780 align:middle line:84%
Once upon a time, all the world
spoke a single language

01:12:20.780 --> 01:12:24.380 align:middle line:90%
and used the same words.

01:12:24.380 --> 01:12:27.200 align:middle line:84%
As people journeyed in the east,
they came up on a plane

01:12:27.200 --> 01:12:31.930 align:middle line:84%
in the land of Shinar
and settled there.

01:12:31.930 --> 01:12:36.200 align:middle line:84%
Come, they said, let us build
ourselves a city in a tower

01:12:36.200 --> 01:12:42.336 align:middle line:84%
with its top in the heavens, and
make a name for ourselves.

01:12:42.336 --> 01:12:45.690 align:middle line:90%
[CHURCH BELLS RINGING]

01:12:45.690 --> 01:12:48.800 align:middle line:84%
And the Lord came down to see
the city and tower which

01:12:48.800 --> 01:12:53.230 align:middle line:84%
mortal men had built, and he
said, here they are, one

01:12:53.230 --> 01:12:54.600 align:middle line:90%
people with a single language.

01:12:54.600 --> 01:12:57.150 align:middle line:84%
And now they have started to do
this, henceforth, nothing

01:12:57.150 --> 01:13:00.740 align:middle line:84%
they have a mind to do will
be beyond their reach.

01:13:00.740 --> 01:13:04.300 align:middle line:84%
Come, let us go down there and
confuse their speech so that

01:13:04.300 --> 01:13:08.180 align:middle line:84%
they will not understand what
they say to one another.

01:13:08.180 --> 01:13:11.010 align:middle line:84%
That is why it is called Babel,
because the Lord there

01:13:11.010 --> 01:13:13.660 align:middle line:84%
made a babble of the language
of all the world.

01:13:13.660 --> 01:13:16.570 align:middle line:84%
From that place, the Lord
scattered people all over the

01:13:16.570 --> 01:13:18.460 align:middle line:90%
face of the earth.

01:13:18.460 --> 01:13:20.370 align:middle line:90%
What do you think of that?

01:13:20.370 --> 01:13:22.940 align:middle line:84%
I would assume, then, that
the idea behind--

01:13:22.940 --> 01:13:26.455 align:middle line:84%
the two ideas behind building
a mall after the Tower of

01:13:26.455 --> 01:13:27.390 align:middle line:90%
Babel would be one, I guess.

01:13:27.390 --> 01:13:31.530 align:middle line:84%
Two, in the story, God came
down and forced them to

01:13:31.530 --> 01:13:34.350 align:middle line:84%
disperse because he felt that
they were infringing upon his

01:13:34.350 --> 01:13:36.290 align:middle line:90%
territory, obviously.

01:13:36.290 --> 01:13:38.410 align:middle line:84%
And the idea then, I guess,
behind building a mall after

01:13:38.410 --> 01:13:41.970 align:middle line:84%
the Tower of Babel would be, you
know, hey, we\'re finally

01:13:41.970 --> 01:13:43.560 align:middle line:90%
equal to God here in a sense.

01:13:43.560 --> 01:13:45.110 align:middle line:90%
That we can one-up him.

01:13:45.110 --> 01:13:48.280 align:middle line:84%
And then the other would be
the language, and the fact

01:13:48.280 --> 01:13:52.260 align:middle line:84%
that in a mall, everyone
has one language.

01:13:52.260 --> 01:13:54.400 align:middle line:90%
And that language is to buy.

01:13:54.400 --> 01:13:56.660 align:middle line:90%
To consume.

01:13:56.660 --> 01:13:59.970 align:middle line:84%
Which has become the universal
language--

01:13:59.970 --> 01:14:00.490 align:middle line:90%
money.

01:14:00.490 --> 01:14:01.740 align:middle line:90%
Spending money.

01:14:01.740 --> 01:14:04.120 align:middle line:90%

01:14:04.120 --> 01:14:08.420 align:middle line:84%
The irony of the story is that
it\'s a critique of this

01:14:08.420 --> 01:14:09.940 align:middle line:90%
attempt to unify.

01:14:09.940 --> 01:14:13.020 align:middle line:84%
And it actually is an
affirmation of human

01:14:13.020 --> 01:14:14.270 align:middle line:90%
difference.

01:14:14.270 --> 01:14:23.434 align:middle line:90%

01:14:23.434 --> 01:14:27.448 align:middle line:90%
[RAPPING]

01:14:27.448 --> 01:14:30.352 align:middle line:90%

01:14:30.352 --> 01:14:41.758 align:middle line:90%
[SPEAKING FOREIGN LANGUAGE]

01:14:41.758 --> 01:14:42.726 align:middle line:90%
I didn\'t need them.

01:14:42.726 --> 01:14:44.339 align:middle line:84%
I only bought them because they
were really, really a

01:14:44.339 --> 01:14:45.640 align:middle line:90%
good bargain.

01:14:45.640 --> 01:14:47.744 align:middle line:90%
Where are we?

01:14:47.744 --> 01:14:50.606 align:middle line:84%
Usually there\'s a big
X where we are.

01:14:50.606 --> 01:14:51.083 align:middle line:90%
OK.

01:14:51.083 --> 01:14:52.300 align:middle line:90%
I have a game now.

01:14:52.300 --> 01:14:56.200 align:middle line:84%
You need to close your eyes, and
with your finger, go all

01:14:56.200 --> 01:14:57.190 align:middle line:90%
in the map--

01:14:57.190 --> 01:14:58.820 align:middle line:90%
And where are we going to go?

01:14:58.820 --> 01:15:01.400 align:middle line:84%
And where we stop with your
finger is the next place where

01:15:01.400 --> 01:15:02.250 align:middle line:90%
we are going to go.

01:15:02.250 --> 01:15:03.110 align:middle line:90%
We\'re going.

01:15:03.110 --> 01:15:03.330 align:middle line:90%
OK?

01:15:03.330 --> 01:15:03.716 align:middle line:90%
OK.

01:15:03.716 --> 01:15:05.450 align:middle line:90%
Do you want to start?

01:15:05.450 --> 01:15:06.000 align:middle line:90%
Yeah.

01:15:06.000 --> 01:15:07.068 align:middle line:90%
OK, with your finger.

01:15:07.068 --> 01:15:08.322 align:middle line:90%
Close your eyes.

01:15:08.322 --> 01:15:09.160 align:middle line:90%
Close your eyes.

01:15:09.160 --> 01:15:10.125 align:middle line:90%
And then point.

01:15:10.125 --> 01:15:11.020 align:middle line:90%
You pointed right here.

01:15:11.020 --> 01:15:11.130 align:middle line:90%
OK.

01:15:11.130 --> 01:15:12.290 align:middle line:90%
Now open your eyes.

01:15:12.290 --> 01:15:13.319 align:middle line:90%
Keep your finger there.

01:15:13.319 --> 01:15:14.569 align:middle line:90%
Yeah!

01:15:14.569 --> 01:15:19.680 align:middle line:90%

01:15:19.680 --> 01:15:23.150 align:middle line:84%
From the American suburb to
cities and forests around the

01:15:23.150 --> 01:15:25.440 align:middle line:84%
globe, the mall is continually
reborn.

01:15:25.440 --> 01:15:28.300 align:middle line:90%

01:15:28.300 --> 01:15:31.500 align:middle line:84%
Along the way, the boundaries
between abundance and greed

01:15:31.500 --> 01:15:35.320 align:middle line:84%
are often blurred, confusing
the good life with

01:15:35.320 --> 01:15:36.570 align:middle line:90%
the world of goods.

01:15:36.570 --> 01:15:58.500 align:middle line:90%

01:15:58.500 --> 01:18:24.270 align:middle line:90%

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