WEBVTT

00:01:11.140 --> 00:01:13.980
The solidarity economy is
not just about production,

00:01:13.980 --> 00:01:16.100
is also in the market.

00:01:16.900 --> 00:01:20.780
It was no wonder that fair trade,
which began in northern countries,

00:01:20.780 --> 00:01:24.740
when it arrived here in Brazil, it
approached the solidarity economy,

00:01:24.740 --> 00:01:27.740
so we call it fair and solidary trade.

00:01:28.870 --> 00:01:33.660
And there are several principles that
these business practices need to follow:

00:01:33.660 --> 00:01:38.080
price transparency, the principle
of democracy within the organization,

00:01:38.080 --> 00:01:43.590
respect for the environment, concern
for the local development of communities.

00:01:43.590 --> 00:01:47.260
It is this integrated look at
the commercial chain as a whole,

00:01:47.260 --> 00:01:50.930
ranging from production, processing,

00:01:50.930 --> 00:01:54.680
distribution, marketing,
until consumption.

00:01:54.680 --> 00:01:57.940
These are all principles
of solidary fair trade.

00:01:58.770 --> 00:02:02.320
And in the field of consumption,
responsible consumption proposes

00:02:02.320 --> 00:02:05.360
that the consumer looks beyond the product.

00:02:05.360 --> 00:02:07.570
How did that product get there?

00:02:12.540 --> 00:02:16.460
The product on the shelf had a
whole story to get there.

00:02:16.460 --> 00:02:18.460
It went through a production process

00:02:18.460 --> 00:02:21.630
where they had several
working relationships happening,

00:02:21.630 --> 00:02:24.760
where several decisions
had to be taken.

00:02:27.260 --> 00:02:30.600
Whether it is a production that
uses toxic inputs or not,

00:02:30.600 --> 00:02:34.140
whether it is a more mass
production or more artisanal,

00:02:34.140 --> 00:02:37.560
What did they do with the waste
left over from production?

00:02:39.060 --> 00:02:41.060
And once that product is ready,

00:02:41.060 --> 00:02:43.730
it goes through a whole distribution chain

00:02:43.730 --> 00:02:47.820
to arrive at the place where it
will be sold to the final consumer.

00:02:47.820 --> 00:02:50.320
And how are these business relationships?

00:02:50.320 --> 00:02:53.410
How many intermediaries did
you go through to get there?

00:03:15.600 --> 00:03:17.930
My little one, who is one year old,

00:03:17.930 --> 00:03:24.940
he doesn\'t like anything other than
fruit, vegetables, greens,

00:03:24.940 --> 00:03:29.360
You know? He doesn\'t eat anything
like that, processed meats.

00:03:29.360 --> 00:03:31.240
He doesn\'t have that habit.

00:03:31.240 --> 00:03:34.740
Sometimes we say “you eat little,
my son” because he wants jaboticaba,

00:03:34.740 --> 00:03:40.670
he wants orange, tangerine,
this one sucks everything, right?

00:03:40.670 --> 00:03:42.540
They take it from the bucket.

00:03:42.540 --> 00:03:48.800
So we get used to it and see that nature
offers what we need

00:03:48.800 --> 00:03:51.680
and our organism

00:03:51.680 --> 00:03:55.260
it also needs it and ends up
getting used to this food.

00:03:55.260 --> 00:03:58.640
And when another kind of food is offered,

00:03:58.640 --> 00:04:01.940
instantly he understands that
it is not good, it is bad.

00:04:01.940 --> 00:04:04.900
And it feels bad, doesn\'t accept it.

00:04:05.480 --> 00:04:10.110
The eggplant, when we do the organic treatment,

00:04:10.110 --> 00:04:13.160
the natural, agroecological, it is heavier.

00:04:13.160 --> 00:04:18.120
And it has much more minerals than
what you buy in the market,

00:04:18.120 --> 00:04:21.580
and sometimes the person who is
not used to such a product,

00:04:21.580 --> 00:04:24.040
thinks it\'s an ugly product,

00:04:24.040 --> 00:04:27.960
but it\'s not a matter of being ugly,
it\'s a matter of being healthy

00:04:27.960 --> 00:04:30.720
because it\'s not ugly, you know?

00:04:30.720 --> 00:04:33.090
It\'s better for your health, right?

00:04:33.090 --> 00:04:37.180
But the townspeople who don\'t have
this experience, doesn\'t have that look,

00:04:37.180 --> 00:04:38.930
can\'t understand.

00:04:38.930 --> 00:04:41.560
They will understand when they buy medicine.

00:04:48.900 --> 00:04:52.450
The responsible consumer
when choosing the product,

00:04:52.450 --> 00:04:55.450
is choosing to support
this kind of production

00:04:55.450 --> 00:04:57.780
this type of relationship between workers,

00:04:57.780 --> 00:05:01.080
this kind of relationship with nature
and with society.

00:05:01.790 --> 00:05:05.710
That\'s why we understand
that consumption is a political act.

00:05:07.630 --> 00:05:12.970
In this sense, there are several initiatives
that bring producers and consumers together,

00:05:12.970 --> 00:05:15.340
such as responsible consumption groups.

00:05:15.340 --> 00:05:17.970
They are consumers who want
to have access to products

00:05:17.970 --> 00:05:20.350
who have another production proposal,

00:05:20.350 --> 00:05:22.640
who have more human relationships.

00:05:22.640 --> 00:05:26.730
They organize vegetable baskets
produced by local farmers,

00:05:26.730 --> 00:05:28.860
that do not use pesticides.

00:05:28.860 --> 00:05:32.360
They are agroecological,
organic products.

00:05:32.360 --> 00:05:34.650
And they organize this
logistics to the city,

00:05:34.650 --> 00:05:38.030
to the place close to where
people live or work.

00:05:49.380 --> 00:05:51.590
Here in São Paulo, for
example, there is the MICC,

00:05:51.590 --> 00:05:53.880
the Countryside-City Integration Movement,

00:05:53.880 --> 00:05:57.890
which is the oldest consumption group,
which is in the East Zone of the city.

00:05:57.890 --> 00:06:02.310
It has been active since the 1980s
with the agrarian reform settlements,

00:06:02.310 --> 00:06:06.270
and from that performance, they started
to organize the logistics

00:06:06.270 --> 00:06:09.610
to drain what was being produced
in the settlements.

00:06:22.790 --> 00:06:26.410
Today we have the lettuce kit,
coriander, beet,

00:06:26.410 --> 00:06:30.580
eggplant, spinach, yuca,
escarole and carrots, ok? 23 reais.

00:06:30.580 --> 00:06:35.300
In addition, you are free if you want
something separate, you always have it,

00:06:35.300 --> 00:06:39.220
then we have honey, cheese, palm hearts,

00:06:39.220 --> 00:06:41.930
As you come along, you\'ll get acquainted, ok?

00:06:41.930 --> 00:06:44.310
- Okay, it\'s Rose, right?
- Rose, welcome.

00:06:44.680 --> 00:06:49.150
I am Rose Cabral, I am a person who
cares a lot about natural food,

00:06:49.150 --> 00:06:52.690
not only mine but my family\'s,
from my community,

00:06:52.690 --> 00:06:54.940
of the groups where I live, you know?

00:06:54.940 --> 00:06:58.360
Social work is my profession,

00:06:58.360 --> 00:07:00.490
where I work in my day to day,

00:07:00.490 --> 00:07:04.410
and here the MICC is my volunteer work.

00:07:04.410 --> 00:07:07.660
It\'s an NGO I\'ve been with for almost 20 years,

00:07:07.660 --> 00:07:12.420
I started out as a buyer of the products,

00:07:12.420 --> 00:07:18.590
and I got involved and involved myself,
when I saw it, today I am president of the association.

00:07:18.590 --> 00:07:22.680
The MICC does not only seek to
bring cheap organic products,

00:07:22.680 --> 00:07:28.430
also, obviously, but it seeks
prosperity with this business.

00:07:28.430 --> 00:07:32.060
Because sometimes we say “ah, this product
is organic, there are no pesticides”,

00:07:32.100 --> 00:07:37.030
but sometimes there is slave labor,
sometimes there is child labor,

00:07:37.030 --> 00:07:41.570
and the MICC does not, the MICC
has a concern beyond that.

00:07:41.570 --> 00:07:46.160
It is a concern with the air, with the water,
with the family that is planting.

00:07:46.160 --> 00:07:50.210
We are now working with Iperó,
there in area one,

00:07:50.210 --> 00:07:56.050
Abdel coordinates the project there, he
is a boy who grew up in land of agrarian reform,

00:07:56.050 --> 00:08:02.550
studied, today he is an
agronomist with a specialty

00:08:02.550 --> 00:08:07.010
in organic agriculture and we have seen
the prosperity of the place.

00:08:22.910 --> 00:08:27.950
I am an agronomist, I learned it actually
when I was a child, with my father.

00:08:27.950 --> 00:08:31.410
We have been working in
agriculture since childhood,

00:08:31.410 --> 00:08:36.210
and then I had the opportunity
to go to college

00:08:36.210 --> 00:08:40.670
and now i\'m going back and doing
this work together with the community.

00:09:04.660 --> 00:09:08.120
Here we do agroecological management,

00:09:08.120 --> 00:09:11.750
we don\'t use any kind
of chemical defensive,

00:09:11.750 --> 00:09:15.620
so we work with traps.

00:09:15.620 --> 00:09:21.550
and if you notice here on the line
we have a coverage area with grass.

00:09:21.550 --> 00:09:24.380
Because the pest sometimes
instead of attacking the plant

00:09:24.380 --> 00:09:27.180
it comes and attacks some plants
that are in the middle there.

00:09:27.930 --> 00:09:31.470
So here is also a refuge
from some natural enemies

00:09:31.470 --> 00:09:35.850
and when we have a population imbalance issue

00:09:35.850 --> 00:09:37.810
we enter with organic product,

00:09:37.810 --> 00:09:41.860
with a natural base, which degrades quickly.

00:09:50.330 --> 00:09:56.420
This diet has brought health
to me, to my family,

00:09:56.420 --> 00:10:00.380
to my neighborhood,
to my people in my church.

00:10:00.380 --> 00:10:02.710
The MICC was born in the Catholic Church

00:10:02.710 --> 00:10:07.050
with the concern of the workers\'
pastoral with agrarian reform,

00:10:07.050 --> 00:10:15.020
then the concern to bring the products
that the agrarian reform was reaping

00:10:15.020 --> 00:10:18.190
and to fight against the
prejudice of these products,

00:10:18.190 --> 00:10:20.770
because the products of
agrarian reform at first

00:10:20.770 --> 00:10:23.480
were products viewed
with prejudice, right?

00:10:23.480 --> 00:10:28.200
because the farm squatter
was seen as a thief

00:10:28.200 --> 00:10:32.120
and nobody wanted to buy
the production of bandits.

00:10:32.120 --> 00:10:37.210
And the MICC came to show that
they were good products,

00:10:37.210 --> 00:10:41.340
bring, sell at the door of churches,
and thus the MICC was born.

00:10:50.550 --> 00:10:52.430
This guava here is damaged.

00:10:53.890 --> 00:10:56.850
So all these guavas here in this period

00:10:56.850 --> 00:10:59.810
which have this problem, we remove.

00:10:59.810 --> 00:11:04.480
Then everything is reviewed, all these guavas
that you are seeing here are reviewed.

00:11:04.480 --> 00:11:07.440
So, for the guava to have an ideal size,

00:11:07.440 --> 00:11:10.780
is taken away, few guavas are left,
see?

00:11:11.450 --> 00:11:13.410
Take it here and take it here,

00:11:13.410 --> 00:11:16.160
we leave four fruits alone, on the branch,

00:11:16.160 --> 00:11:19.790
so these four fruits,
their tendency is to be bigger,

00:11:19.790 --> 00:11:22.580
and then with balance you
don\'t have much pest attack.

00:11:22.580 --> 00:11:26.260
So if you eat the guavas here
you can pick up

00:11:26.260 --> 00:11:30.760
about 20, 30, a box of guava,
you can even find a guava,

00:11:30.760 --> 00:11:32.590
But it\'s too hard.

00:11:32.590 --> 00:11:37.560
But the handling is kind of...
My father works here day and night, right?

00:11:37.560 --> 00:11:40.520
So the work is hard,

00:11:40.520 --> 00:11:43.900
these trees here they will start
to prune again

00:11:43.900 --> 00:11:45.820
and so on.

00:11:45.820 --> 00:11:48.280
So here is the flower,
each one is a guava,

00:11:48.280 --> 00:11:49.950
down here is the guava.

00:11:55.990 --> 00:11:58.290
All this aerial part here is pruned.

00:11:59.290 --> 00:12:01.500
It is deposited down here,

00:12:01.500 --> 00:12:05.590
then compost is done here.

00:12:18.310 --> 00:12:21.600
Sometimes we go to the market,
you see the price of organic food

00:12:21.600 --> 00:12:24.400
and you realize that not
everyone has the right.

00:12:24.400 --> 00:12:31.070
And what\'s worse, it\'s not the
producer who wins, it\'s the middleman.

00:12:31.070 --> 00:12:34.660
Then the MICC arises
like this good middleman.

00:12:34.660 --> 00:12:39.580
Everyone has the right to eat
decently, with its organic products,

00:12:39.580 --> 00:12:43.080
no one is forced to accept
what\'s on the market

00:12:43.080 --> 00:12:46.000
no one is obliged
to eat the food they don\'t want.

00:12:46.000 --> 00:12:48.460
Food our country has,

00:12:48.460 --> 00:12:52.050
but many people
do not have access to this food,

00:12:52.050 --> 00:12:55.300
and the MICC seeks this, to give access

00:12:55.300 --> 00:13:03.230
for the person to be from whatever
sector, whatever race, what choices they have,

00:13:03.230 --> 00:13:06.360
that they always have access to good food.

00:13:12.690 --> 00:13:16.490
In 2015 the Kairós Institute,
together with the Terra Mater Institute

00:13:16.490 --> 00:13:19.660
and the Brazilian Network of
Responsible Consumption Groups,

00:13:19.660 --> 00:13:25.120
conducted a survey comparing prices
of organic and conventional foods.

00:13:25.120 --> 00:13:28.500
Compared the price of more than 20 items
of fresh food

00:13:28.500 --> 00:13:31.380
in supermarkets, fairs
and consumer groups,

00:13:31.380 --> 00:13:35.590
every month for a year,
in five cities across the country,

00:13:35.590 --> 00:13:39.300
and the result is that not always
organic ones are more expensive,

00:13:39.300 --> 00:13:41.680
it depends on where you buy.

00:13:41.680 --> 00:13:45.890
A basket of fresh organic
food bought in a supermarket

00:13:45.890 --> 00:13:50.270
is on average almost 50% more expensive
than the one bought at a fair,

00:13:50.270 --> 00:13:54.030
and twice the price of a basket bought
in a consumption group.

00:13:55.200 --> 00:13:57.030
Compared to conventional products,

00:13:57.030 --> 00:14:00.450
a basket of organic food,
in consumer groups,

00:14:00.450 --> 00:14:07.210
has on average the same price as a basket
of conventional foods in supermarkets

00:14:07.210 --> 00:14:12.460
that is, it is possible to have access
to organic food at more affordable prices,

00:14:12.460 --> 00:14:15.090
depending on where you make your purchase.

00:14:24.020 --> 00:14:27.100
MICC works with small rural producers

00:14:27.100 --> 00:14:31.360
gathered in cooperatives or in association

00:14:31.360 --> 00:14:34.940
and starts to bring
these organic products here,

00:14:34.940 --> 00:14:37.780
closely monitors whether it is organic.

00:14:37.780 --> 00:14:41.160
And these products are divided into kits,

00:14:41.160 --> 00:14:45.910
and the kits, as they are ordered,
there is no surplus, there is no loss.

00:14:45.910 --> 00:14:50.210
There are eight products in a bag,

00:14:50.210 --> 00:14:53.460
that the consumer takes for 22 reais.

00:14:53.460 --> 00:15:00.090
This production arrives
at the consumer\'s table,

00:15:00.090 --> 00:15:02.640
And practically only two people
put their hand:

00:15:02.640 --> 00:15:04.560
who harvested and who bagged.

00:15:18.450 --> 00:15:24.870
The food goes to the neighborhood, you
don\'t have to be moving to look for,

00:15:24.870 --> 00:15:30.120
because MICC is also concerned
about not cooperating with traffic,

00:15:30.120 --> 00:15:34.840
to make a trip for you to
go far to get your food,

00:15:34.840 --> 00:15:39.550
MICC food takes almost to your door.

00:15:39.550 --> 00:15:43.800
It is usually a parish,
sometimes it is a messianic church,

00:15:43.800 --> 00:15:47.640
sometimes it\'s someone\'s garage,
sometimes it\'s a health post.

00:15:51.900 --> 00:15:55.860
This place turns out to be a place of more
than just looking for the fair of the week.

00:15:55.860 --> 00:15:59.030
It\'s not just a business relationship,
in which the person goes, takes the basket,

00:15:59.030 --> 00:16:02.160
pays, leaves and doesn\'t
even know who produced it.

00:16:02.160 --> 00:16:04.950
But this is also a place
where people meet,

00:16:04.950 --> 00:16:06.790
of learning exchanges.

00:16:08.080 --> 00:16:12.330
It is a proposal to bring producers
and consumers closer together.

00:16:13.710 --> 00:16:16.960
Consumers organize visits to farmers,

00:16:16.960 --> 00:16:19.880
that is where they get to
know the farmer better

00:16:19.880 --> 00:16:22.680
and understand that it is not the
whole year that you will have everything.

00:16:22.680 --> 00:16:25.890
It\'s not all year you will
have apples, or cauliflower.

00:16:25.890 --> 00:16:29.890
So the consumer will learn
this whole issue of seasonality,

00:16:29.890 --> 00:16:32.520
of the time of the products in that region.

00:16:32.940 --> 00:16:38.280
So here we have arugula,
there is chicory, there is cabbage,

00:16:38.280 --> 00:16:45.490
turmeric, ginger, broccoli, okra, yam.

00:16:45.820 --> 00:16:50.870
On the other hand, the producer also
learns more from this close relationship,

00:16:50.870 --> 00:16:54.710
learns better the eating habits of consumers,

00:16:54.710 --> 00:16:58.130
that he can plant things
that he didn\'t plant before

00:16:58.130 --> 00:17:01.880
or that at the time of harvesting he can
leave the carrot with the vine, for example.

00:17:02.970 --> 00:17:09.310
So here are the villagers\' houses
from Yamaguishi Village,

00:17:09.310 --> 00:17:12.350
there are collective houses,
where more than one family lives,

00:17:12.350 --> 00:17:14.730
and there are also single-family houses.

00:17:33.330 --> 00:17:38.380
So let\'s visit the chickens,
see the egg harvest,

00:17:38.380 --> 00:17:42.050
it started just now,
see how the chickens live.

00:17:48.180 --> 00:17:52.390
30 years ago we, in order to
buy this land here,

00:17:52.390 --> 00:17:55.350
which was even an area that was
abandoned, the owner had died,

00:17:55.640 --> 00:17:59.560
the widow didn\'t even want to come here anymore
because she remembered her husband and all,

00:17:59.860 --> 00:18:03.110
we were able to buy cheap because of that.

00:18:03.110 --> 00:18:05.320
But we also had to invest everything we had,

00:18:05.320 --> 00:18:09.870
even used clothes we had to sell
and we\'re down to zero.

00:18:09.870 --> 00:18:16.120
And then we started to plant here
sweet potato, banana,

00:18:16.120 --> 00:18:20.710
and we managed to make an
exchange with the neighbor

00:18:20.710 --> 00:18:24.210
of 5 bags of sweet
potatoes for 20 chickens.

00:18:24.210 --> 00:18:30.010
Then these hens started laying eggs.
and we didn\'t even have a car,

00:18:30.010 --> 00:18:31.760
we took a plastic bag,

00:18:31.760 --> 00:18:34.470
I used a little rice straw
to avoid rubbing the eggs,

00:18:34.470 --> 00:18:36.390
put two eggs inside,

00:18:36.390 --> 00:18:40.690
took the bus here and went to Campinas,
knocked on people\'s doors

00:18:40.690 --> 00:18:43.480
and gave as a gift, and said
“look, try these eggs,

00:18:43.480 --> 00:18:46.280
if you like it, we can
start selling it”.

00:18:51.030 --> 00:18:57.500
So here we always, as a matter of
respect, knock on the door first,

00:18:57.500 --> 00:19:02.380
because here is a very
delicate place for chickens.

00:19:06.380 --> 00:19:10.470
And the people who liked it, told
their neighbors, told their relatives,

00:19:10.470 --> 00:19:14.010
and then we started to have
a lot of requests for eggs

00:19:14.010 --> 00:19:19.100
and we increased the number of chickens,
we managed to buy more chickens from the neighbor,

00:19:19.100 --> 00:19:23.270
and we were expanding it, after a while
the chickens began to have the manure,

00:19:23.270 --> 00:19:27.820
with the chicken manure we fertilized
the soil and started to produce lettuce,

00:19:27.820 --> 00:19:31.990
tomato and such, and we would take
the bus and take the egg in the basket

00:19:31.990 --> 00:19:35.830
and another lettuce plant and such,
would go to people\'s doors.

00:19:35.830 --> 00:19:39.620
That was something that
was kind of a tradition,

00:19:39.620 --> 00:19:43.750
that until today when we are going to
start a new vegetable garden to sell products

00:19:43.750 --> 00:19:48.090
we go and give the eggs as
a gift for people to try.

00:19:48.090 --> 00:19:51.590
And this direct contact with
the consumer is very important,

00:19:51.590 --> 00:19:55.850
we have eye to eye with the person
who consumes what we produce,

00:19:55.850 --> 00:19:59.600
you have feedback on how this production
is going, because in fact,

00:19:59.600 --> 00:20:03.060
we say that these people do agriculture
even though they live in the city,

00:20:03.060 --> 00:20:06.190
because we plant what
they want to eat,

00:20:06.190 --> 00:20:08.940
we are not going to plant something
that nobody wants to eat.

00:20:08.940 --> 00:20:11.820
We also do it here twice
a month, every 15 days,

00:20:11.820 --> 00:20:15.950
we receive visits from consumers,

00:20:15.950 --> 00:20:18.790
so consumers come here,
spend a day here.

00:20:18.790 --> 00:20:23.540
We realize that in society today
there is a great distance

00:20:23.540 --> 00:20:25.960
between urban and rural areas,

00:20:25.960 --> 00:20:27.670
people who live in the city

00:20:27.670 --> 00:20:31.130
are unaware of the food
production processes,

00:20:31.130 --> 00:20:34.430
we receive visitors and there
are always a lot of children here,

00:20:34.430 --> 00:20:36.470
and there are children who come here,

00:20:36.470 --> 00:20:41.060
sees the chicken and only knows the chicken
inside the fridge, inside the plastic bag.

00:20:41.060 --> 00:20:43.770
The egg, they will harvest
the egg, “ah, the egg is warm”,

00:20:43.770 --> 00:20:46.270
because they only know
the refrigerator egg,

00:20:46.270 --> 00:20:49.480
can\'t even understand
that the chicken is a living being,

00:20:49.480 --> 00:20:52.990
who have feelings, who feel pain,
who is afraid.

00:20:52.990 --> 00:20:57.700
What happens here in the countryside
are the processes of life, it is life,

00:20:57.700 --> 00:21:00.290
the chicken is alive,
the vegetable is alive,

00:21:00.290 --> 00:21:05.080
and people in urban areas
are moving away from these processes,

00:21:05.080 --> 00:21:07.920
so we think we have this
function here, too,

00:21:07.920 --> 00:21:11.880
to make this bridge so that\'s
why we preserve a lot

00:21:11.880 --> 00:21:14.090
direct contact with the consumer.

00:21:14.090 --> 00:21:16.640
It ends up extrapolating the
commercial relationship,

00:21:16.640 --> 00:21:18.970
so we end up becoming friends,

00:21:18.970 --> 00:21:21.220
will make the delivery and
come in for a coffee,

00:21:21.220 --> 00:21:24.060
already starts to gossip
about the neighbor,

00:21:24.060 --> 00:21:29.770
so... It extrapolates a bit the commercial
relationship between seller and buyer.

00:21:29.770 --> 00:21:33.030
We have a lot of responsibility too, right?

00:21:33.030 --> 00:21:37.530
We have a responsibility to ensure
that these foods are organic.

00:21:37.530 --> 00:21:41.950
I as president have been
there personally you know,

00:21:41.950 --> 00:21:44.290
looked at, seen, followed,

00:21:44.290 --> 00:21:49.710
because many people arrive here
who are remnants of cancer

00:21:49.710 --> 00:21:55.180
or have an illness,

00:21:55.180 --> 00:21:57.840
and my word of saying to
them “this is organic”,

00:21:57.840 --> 00:22:01.470
because we don\'t have a certificate,
we don\'t have a seal, that\'s enough.

00:22:01.470 --> 00:22:06.350
As we sell at a value
already a little lower

00:22:06.350 --> 00:22:09.520
it is a value that we call solidarity,

00:22:09.520 --> 00:22:12.400
who has an understanding
of who will consume, too,

00:22:12.400 --> 00:22:16.700
who are people who have
lower financial acquisition,

00:22:16.700 --> 00:22:19.620
so we don\'t add a value,

00:22:19.620 --> 00:22:22.040
so we don\'t have a certification.

00:22:22.040 --> 00:22:25.410
We work within a
certification standard,

00:22:25.410 --> 00:22:27.540
we work for certification,

00:22:27.540 --> 00:22:30.340
but when it came time for certification,
we saw that it was not feasible

00:22:30.340 --> 00:22:32.380
because the cost was high,

00:22:32.380 --> 00:22:37.300
made a project with a
solidary price unfeasible,

00:22:37.300 --> 00:22:39.590
so it wasn\'t feasible for us.

00:22:39.590 --> 00:22:45.140
So we thought, we maintain
a certification standard,

00:22:45.140 --> 00:22:48.810
but we bring people to meet,

00:22:48.810 --> 00:22:51.190
to have confidence in what is being produced.

00:22:51.190 --> 00:22:53.270
We show all the processes,

00:22:53.270 --> 00:22:55.990
brings to see how it is produced,

00:22:55.990 --> 00:22:58.110
plant, have an experience,

00:22:58.110 --> 00:23:00.740
so with that the person knows
what they are getting.

00:23:05.160 --> 00:23:07.660
There were several public
policies in these areas,

00:23:07.660 --> 00:23:10.380
we have the
Food Acquisition Program,

00:23:10.380 --> 00:23:14.050
we have the
National School Feeding Program,

00:23:14.050 --> 00:23:17.510
which requires that 30% of the food
from public schools

00:23:17.510 --> 00:23:20.220
must be purchased from family farms,

00:23:20.220 --> 00:23:22.800
and this has been a law since 2009,

00:23:22.800 --> 00:23:24.970
but to put this into practice,

00:23:24.970 --> 00:23:28.850
there is a whole work of implementation
in municipalities and schools,

00:23:28.850 --> 00:23:30.650
of the public managers themselves

00:23:30.650 --> 00:23:34.020
be able to dialogue with
local family farmers

00:23:34.020 --> 00:23:36.820
to see how this is possible,

00:23:36.820 --> 00:23:40.200
dialogue with schools,
with nutritionists.

00:23:40.200 --> 00:23:45.240
What is the appropriate menu, taking into account
the seasonality of local products?

00:23:45.240 --> 00:23:48.120
How is it possible to adapt
the school kitchens

00:23:48.120 --> 00:23:51.540
to receive fresh products from family farming?

00:23:51.540 --> 00:23:53.960
All this has already
had a lot of support,

00:23:53.960 --> 00:24:00.340
but more recently, with the 2016\'s coup,
these public policies were weakened.

00:24:00.340 --> 00:24:03.140
It is essential that the
governments that will be there

00:24:03.140 --> 00:24:06.430
see the importance of this
support for family farming,

00:24:06.430 --> 00:24:10.060
which supplies many of the foods
we eat on a daily basis.

00:24:10.060 --> 00:24:13.270
About 70% of the food that
arrives on our table

00:24:13.270 --> 00:24:14.980
come from family farming.

00:24:19.150 --> 00:24:23.780
Although we have an internal system
of non-capitalist management here,

00:24:23.780 --> 00:24:26.450
we are inserted in a great
capitalist society,

00:24:26.450 --> 00:24:31.040
so for us to be able to
dialogue with this society

00:24:31.040 --> 00:24:34.080
we have this activity that is economic,

00:24:34.080 --> 00:24:37.000
we produce agroecological
organic products here.

00:24:37.000 --> 00:24:42.800
We bet that human beings are capable
of living without these imposed rules,

00:24:42.880 --> 00:24:44.430
are able to live in harmony.

00:24:48.100 --> 00:24:50.230
But it\'s a constant struggle,

00:24:50.230 --> 00:24:53.270
because we believe that
another world is possible.

00:24:53.270 --> 00:24:57.770
I believe, my team believes,

00:24:57.770 --> 00:25:02.610
and we don\'t stop believing,
we will do the action.

00:25:02.610 --> 00:25:06.530
We pray and pray a lot,
but we also complete the word:

00:25:06.530 --> 00:25:08.450
action, prayer.